Update on Mach-E launch progress from engineering friends in Mexico

ChasingCoral

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I guess this makes sense as a MY can run for two years. As long as I can remember new MY cars have been coming out the Fall of the previous year. Never have I heard of a new MY car coming out in January of the previous year. So, in effect, the 2021 ME can be manufactured and delivered anytime in 2021.
Actually, that means 2021 MY cars can come out any time from 1 Jan. 2020 to 31 Dec. 2021. @RonTCat: Does that mean production date of cars must be within that time? If so, that says the 2021 production can shift to end as late as December 2021.
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First, buyers are entitled to a test drive in a car before they take delivery of their vehicle. Presuming demand is higher than supply atm (likely true considering this thread), it might be a good idea to allow people to try the car out. If they cancel, you free up either a vehicle for another customer or that's one slot you do not have to build.
I think I will be taking my demo / test drive in the First Edition that I am buying.

Having the Dealer demo to attract new buyers is great --- but then, how do you tell this buyer, "Well, I can't get you into it next year but I should be able to in early 2022.
 
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ChasingCoral

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volunteer 1,400 needed to be meet for salary early retirement. September 8th to October 23rd to sign up.
Ford has launched a special team for Mache in Europe. To help keep the Mache on pace. The demand for ev in Europe could be double what North America is by 2022. The demand is over 80% more and will release 10 more electric hybrids in Europe by the end of 2021.

Ford's goal is to have 30% of sales be EV by 2024.
Fordzilla esports car. video game car.
sales in china up 65%

Mache launch is going still as planned, Ford does not want to let anything out tell the car is 100% perfect. The demand for the mache has caught everyone off guard. China's market is asking for a way to purchase the mache by 2022. The batteries going into the underbody is long process and taking up a lot of time on the line. That is still be worked out as we speak.

Dealers should be getting demo models by the end of November. Farley said if you want one better get the order in. The goal is to find a way to make 70,000 units by the end of 2021 (counting the numbers that are produced this year). The final number of first editions to be made should be known by the end of September.

Ford is checking with dealers this week to cancel the reservations that have not turned into orders ( other than GT). Then Dearborn will be able to put all orders in sequence and start preparing to issue vin numbers mid-November.

That is about all I can say that I know.
Great intel as always. Thanks!
 

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Calendar year or model year?

If model year, that's improvement. If calender year, it's just what the 50,000 pace would be anyway (the 50k 2021's + 20k 2022's in the latter part of next year).
I had the same question. 70,000 units by end of 2021 sounds like the original plan. ??
 

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That indicates two things:

1. some vehicles of the 80,000 are going to be manufactured in 2022.

2. if they’re trying to “find a way” that means something is missing which prevents them from producing that many. It’s certainly not manpower, nor is it lack of demand. Parts are likely in short supply. Hence, the lack of a third shift.

The MME launch will not be over until winter of 2022. Is the car worth waiting another 16 months for some of us? Only the customer can answer that.
Or the 80,000 is a soft number including lots of reservations, not firm orders.
 


ChasingCoral

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I think I will be taking my demo / test drive in the First Edition I am buying.
Actually, it sounds like dealer demos arrive in November and FEs in December.

Having the Dealer demo to attract new buyers is great --- but how do you tell this buyer, "Well, I can't get you into it next year but I should be able to by early 2022.
Exactly the way you just did -- if they're honest.
 

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If you have no car to sell, why bothering with demo? Either they don't have enough "firm order" to be sold out, or they are hoping to use the demo to sell the 2022 version ?
Two reasons:

1) Demos bring in business. Some dealers may use them to bring in potential BEV customers then sell them ICE or PHEV when delivery of the BEV takes too long.
2) After a few months dealers get to sell these demos. In MY2021 these may be the only units they get in stock.
 

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My order number is 10369241 (for a premium LR AWD). That doesn't look anything like a number in the range 1..80,000.
My order number is 10106000 I don't think either one of us have a chance. This whole numbering system is really frustrating.
That number is over the 80,000s reservation number - ordered after the orders opened up - so if the information plays out as said above, it will be very very late delivery - cant tell the order sequence/place /timing yet for any one at this time
Those large numbers started around the same time Bronco reservation opened (July 13), shortly after when Mach E order bank opened (June 27).

I believe order numbers for Mach E and Bronco are mixed together. As a result, if you have a reservation after July 13, the reservation number is not very useful in telling you where your place is in the line (because the numbers are effectively non-contiguous).
 

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I am surprised with the info of Dealer demo’s not arriving until end of November.
I guess if you don’t have any more cars that you can sell, there is no hurry with the demo’s.
Besides, we've been told OKTB is November 23. They have to make sure the demos are fine as the FCTP units go on sale after a few months as a demo. This still gives them demos ahead of production units.
 

ChasingCoral

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Besides, we've been told OKTB is November 23. They have to make sure the demos are fine as the FCTP units go on sale after a few months as a demo. This still gives them demos ahead of production units.
Reminder:
Ford Mustang Mach-E Update on Mach-E launch progress from engineering friends in Mexico FCTP
 

dbsb3233

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A couple of reasons:


First, buyers are entitled to a test drive in a car before they take delivery of their vehicle. Presuming demand is higher than supply atm (likely true considering this thread), it might be a good idea to allow people to try the car out. If they cancel, you free up either a vehicle for another customer or that's one slot you do not have to build.

Second, Visibility. The MME will be in production for quite some time. Building visibility in the community outside of the few in these forums will help generate demand after the launch year.

Just my 2 coppers worth, I've been known to be wrong.
In a normal supply situation (i.e. enough supply to meet demand), that makes sense. And it's the way it normally works.

But what I think he's saying is that since there's (supposedly) 80k orders and only 50k vehicles, and that's all before demos are even available, and many are just expecting their own car arrival to be the test drive anyway, then they might as well just use what were intended as demos to satisfy 2000 more customers with orders.

If all this is correct, then they really shouldn't be looking to drum up more orders for vehicles that can't be delivered until 2022. Meaning they really don't need demos yet. The vehicle is so far selling itself without demos. Eventually they'll need them, but for now if it's between getting demos in place in Nov/Dec vs selling those units to customers so they don't have to wait another year for delivery, then it's better to satisfy 2000 more customers than make them wait.
 

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In a normal supply situation (i.e. enough supply to meet demand), that makes sense. And it's the way it normally works.

But what I think he's saying is that since there's (supposedly) 80k orders and only 50k vehicles, and that's all before demos are even available, and many are just expecting their own car arrival to be the test drive anyway, then they might as well just use what were intended as demos to satisfy 2000 more customers with orders.

If all this is correct, then they really shouldn't be looking to drum up more orders for vehicles that can't be delivered until 2022. Meaning they really don't need demos yet. The vehicle is so far selling itself without demos. Eventually they'll need them, but for now if it's between getting demos in place in Nov/Dec vs selling those units to customers so they don't have to wait another year for delivery, then it's better to satisfy 2000 more customers than make them wait.
It's something Ford promised to customers. Ford shouldn't walk back their promise.

It's the only unit dealers get to sell out of their inventory. They sure won't be happy if Ford take that away.

As an order holder, I think it's helpful. The $500 dealer deposit of my order is refundable. For some order holders who will need to wait another 10 months, it's an experience that will help them in deciding whether to wait.
 

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I think I will be taking my demo / test drive in the First Edition that I am buying.

Having the Dealer demo to attract new buyers is great --- but then, how do you tell this buyer, "Well, I can't get you into it next year but I should be able to in early 2022.
I truly believe that if Ford gets that many orders from reservist and walk-in buyers, they will add a shift and negotiate with battery suppliers for the additional capacity. I believe the 50K number is just that, a number.
 

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I think I will be taking my demo / test drive in the First Edition that I am buying.

Having the Dealer demo to attract new buyers is great --- but then, how do you tell this buyer, "Well, I can't get you into it next year but I should be able to in early 2022.
The same way that we made our reservations a year or more before we might see our cars only with the added information/excitement of having driven the car?
 

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In a normal supply situation (i.e. enough supply to meet demand), that makes sense. And it's the way it normally works.

But what I think he's saying is that since there's (supposedly) 80k orders and only 50k vehicles, and that's all before demos are even available, and many are just expecting their own car arrival to be the test drive anyway, then they might as well just use what were intended as demos to satisfy 2000 more customers with orders.

If all this is correct, then they really shouldn't be looking to drum up more orders for vehicles that can't be delivered until 2022. Meaning they really don't need demos yet. The vehicle is so far selling itself without demos. Eventually they'll need them, but for now if it's between getting demos in place in Nov/Dec vs selling those units to customers so they don't have to wait another year for delivery, then it's better to satisfy 2000 more customers than make them wait.
I pretty much agree Tim.

2020 has changed pretty much everything, and I think some business models are going to take a bit of time to adapt. The demo system was thought out before the pandemic and the MME's plans were thought out before the pandemic and its apparent popularity.

Honestly, the only downside to what you're suggesting is that I take the test drive in my own MME and exclaim, "I hate this car! It drives like a Mustang! I hate Mustangs! Ick." Or some other such thing. In that rather unlikely event, FMC doesn't get to deliver that car to another Premium, Infinite Blue, AWD, ER, dark interior customer. My dealer gets to sell it (maybe).

I'd personally be quite happy without the demo cars and just moving people up though. :)
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