My Open Letter to Ford

aporzio1

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@Ford Motor Company ,

I am writing to express my disappointment and frustration regarding the lack of updates and communication surrounding the BlueCruise feature in my Ford Mustang Mach-E. As a loyal Ford customer, I have eagerly awaited the promised updates to this technology, which were initially announced to be available by the summer of last year. However, it is now well past that timeframe, and there has been no indication of progress or communication from Ford regarding this matter.

I purchased my Mach-E with the expectation that BlueCruise would provide me with the latest in hands-free highway driving technology, including features such as Lane Change Assist and In-Lane Repositioning. These features were touted as enhancements that would significantly improve the driving experience and safety of my vehicle. However, despite the promises made, there have been no updates to BlueCruise since its initial release, leaving me feeling misled and frustrated.

Furthermore, the lack of communication from Ford regarding the status of BlueCruise updates is concerning. As a customer who has invested in your brand, I expect transparency and accountability when it comes to promised updates and features. The absence of any communication on this matter only serves to erode my trust in Ford as a company that values its customers and their needs.

I urge you to prioritize the development and release of the promised BlueCruise updates and to improve communication with your customers regarding the status of these updates. As a leader in the automotive industry, Ford has a responsibility to deliver on its promises and to ensure that customers are informed and satisfied with their purchases.

In conclusion, I hope that this letter serves as a reminder of the importance of delivering on promises and maintaining open lines of communication with customers. I look forward to seeing swift action taken to address these concerns and to experiencing the full potential of BlueCruise in my Ford Mustang Mach-E.
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aporzio1

aporzio1

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I tried to send it as an email, but I couldn't find any that seemed relevant. So here we are.
 

hack-e

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My Tesla buddy and I have been waiting to see which of us would get our ADAS update first: BC 1.4 for me and FSD v12 for him. Well as of 50 minutes ago I lost as his car is downloading v12, unless it fails to update properly. We've both waited ~9 months.

Edit: FSD v12 installed fine (hear that Ford?) and a quick test had mixed results.
 
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Mirak

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@Ford Motor Company ,

I am writing to express my disappointment and frustration regarding the lack of updates and communication surrounding the BlueCruise feature in my Ford Mustang Mach-E. As a loyal Ford customer, I have eagerly awaited the promised updates to this technology, which were initially announced to be available by the summer of last year. However, it is now well past that timeframe, and there has been no indication of progress or communication from Ford regarding this matter.

I purchased my Mach-E with the expectation that BlueCruise would provide me with the latest in hands-free highway driving technology, including features such as Lane Change Assist and In-Lane Repositioning. These features were touted as enhancements that would significantly improve the driving experience and safety of my vehicle. However, despite the promises made, there have been no updates to BlueCruise since its initial release, leaving me feeling misled and frustrated.

Furthermore, the lack of communication from Ford regarding the status of BlueCruise updates is concerning. As a customer who has invested in your brand, I expect transparency and accountability when it comes to promised updates and features. The absence of any communication on this matter only serves to erode my trust in Ford as a company that values its customers and their needs.

I urge you to prioritize the development and release of the promised BlueCruise updates and to improve communication with your customers regarding the status of these updates. As a leader in the automotive industry, Ford has a responsibility to deliver on its promises and to ensure that customers are informed and satisfied with their purchases.

In conclusion, I hope that this letter serves as a reminder of the importance of delivering on promises and maintaining open lines of communication with customers. I look forward to seeing swift action taken to address these concerns and to experiencing the full potential of BlueCruise in my Ford Mustang Mach-E.
Hi @aporzio1! This doesn’t sound like an experience we want you to have. :( Please DM me your name, VIN, and dealership and we’ll help you set up an appointment at your dealership.

Sincerely, @Ford Motor Company.
 

BMT1071

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I tried to send it as an email, but I couldn't find any that seemed relevant. So here we are.
This seems like a good place to start...

Lisa Materazzo
Chief Marketing Officer
One American Road
Dearborn, MI 48126
[email protected]
 

BMT1071

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UnforAll

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I tried to send it as an email, but I couldn't find any that seemed relevant. So here we are.
Could also try:

Darren Palmer
Vice President, Electric Vehicle Programs, Ford Model e (as of March 2022)
https://media.ford.com/content/fordmedia/fna/us/en/people/darren-palmer.html
[email protected]

Doug Field
Chief EV, Digital and Design Officer (as of September 2022)
https://media.ford.com/content/fordmedia/fna/us/en/people/doug-field.html

Sammy Omari
Executive Director, Advanced Driver Assist System Technologies and CEO of Latitude AI, a Ford subsidiary (as of December 2022)
https://media.ford.com/content/fordmedia/feu/ch/de/people/sammy-omari.html

Don't have emails for Field or Omari, but Omari might be [email protected]
 

Jeff-NoVA

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Send this to Ford, don't post it here.
 

Electric Goat

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Dear Valued Customer,


Nah. We called this vehicle a Mustang so we've decided to prioritize driver engagement and driving pleasure. If Blue Cruise is a priority for you then please consider our upcoming Ford and Lincoln EVs that do not embody the mustang heritage. We will be doubling down on efforts to reduce software bugs and improve driving dynamics.

Sincerely,

Ford Motor Company
 

azerik

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Twitter (x) or whatever it is now is one of the only ways this would ever get seen by someone outside of this forum. Contrary to what one might think Ford has nothing to do with this online website, most likely hosted in China.
(Yes 172.67.70.168 is a Cloudlflare edge ip, I know as I use them, but whatever the origin is is protected somewhat by them)
 
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firstford17

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I bet you're the guy that naps while driving and expects the car to take you from point a to b. i''m a programmer. I don't trus any of that. I'll probably use the parking feature and that one pedal driving...just asking for someone to rear end you,.
 

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I'm new around here and so acquiring a 2023.5 GTPE, I am fortunate to experience BC 1.3 out of the gate.
So wouldn't that technically have Ford beating Tesla?

Or is the contest only for Mach-E's that shipped with BC 1.0 and waiting for 1.4 OTA only.

(OTA only meaning FDRS is cheating)
 

67 Stang Convertible

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I'm new around here and so acquiring a 2023.5 GTPE, I am fortunate to experience BC 1.3 out of the gate.
So wouldn't that technically have Ford beating Tesla?

Or is the contest only for Mach-E's that shipped with BC 1.0 and waiting for 1.4 OTA only.

(OTA only meaning FDRS is cheating)
I believe he was referencing their "individual" cars. Not, company v. company.
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