Claiming the Mustang Name - 2024 could be the year the Mach-E surpasses ICE Mustang in Deliveries

[Norcolboulder]

Mustang ICE sales have flattened. So who owns the name going forward ?

For a while, the Mustang Mach-E had a slow rollout and then settled in under 3,000 units per month. That wasn’t enough volume to claim the name. But this past quarterly delivery report from Ford was a fun wake-up call. Year to date, Ford has delivered 35,626 Mustang Mach-Es and the trend is sharply UP. Like 30% up over last year to date. The gasser Mustang, by contrast, is about flat, and Ford has delivered 36,485. It’s now a virtual tie.​

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If this trend continues, the Mustang Mach-E will outsell the gasser Mustang in 2024. Last year, the final result was that the Mustang Mach-E fell short of the gasser Mustang’s delivery numbers by about 41K units to about 49K units. Our prediction is that the battery-electric Mach-E will top the Mustang this year. We will know one way or the other in the first week of January.​

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[1st_EV_2011]

"An interesting fact is that if current trends continue, the electric Ford Mustang Mach-E will “outsell” the gas Ford Mustang in 2024. So, who owns the name?"

"When Ford first announced that its four-door, sort of an SUV Mustang Mach-E would pull in buyers by leveraging the Mustang name many fans were horrified. We thought it was genius. No true fan of the gasser Mustang would stop buying Mustangs because Ford leveraged its name to stay in business. That makes no sense. The upside was brilliant, and even the controversy helped to generate buzz around the new Mustang Mach-E battery-electric vehicle.

The controversy has sort of slowed, and with every passing year, the number of gearheads who buy $50K Mustang GTs has started to slow. In time, their era will pass, and my prediction is that almost every performance car will be battery-electric. Heck, the best muscle car you can buy in 2025 in America is already battery-electric."

Story continues here:

https://www.torquenews.com/1083/cla...d-be-year-mach-e-surpasses-mustang-deliveries

 

[Sikkun]

Ford

 

[AKgrampy]

I thought it was those wild horses out west.

 

[ChehRob]

When Ford gets that new EV platform ready a more sedan type Mustang will be a possibility. That platform may be able to support everything from a sports coupe to a minivan. And it will be designed to be cheaper to build and adapt.

 

[Blue highway]

"Mustang" is one of the most iconic names in the car business. It's hard for me to imagine that Ford would go forward without some kind of car called a "Mustang" in the foreseeable future. In the long run, my money is on the EV.

Gas cars are analogous to smoking on an airplane... everybody does it, till one day it's no longer acceptable. I think that day will come within a decade.

 

[Thunderbuck]

"An interesting fact is that if current trends continue, the electric Ford Mustang Mach-E will “outsell” the gas Ford Mustang in 2024. So, who owns the name?"

"When Ford first announced that its four-door, sort of an SUV Mustang Mach-E would pull in buyers by leveraging the Mustang name many fans were horrified. We thought it was genius. No true fan of the gasser Mustang would stop buying Mustangs because Ford leveraged its name to stay in business. That makes no sense. The upside was brilliant, and even the controversy helped to generate buzz around the new Mustang Mach-E battery-electric vehicle.

The controversy has sort of slowed, and with every passing year, the number of gearheads who buy $50K Mustang GTs has started to slow. In time, their era will pass, and my prediction is that almost every performance car will be battery-electric. Heck, the best muscle car you can buy in 2025 in America is already battery-electric."

Story continues here:

https://www.torquenews.com/1083/cla...d-be-year-mach-e-surpasses-mustang-deliveries

I'm a staunch supporter that the Mach-E is "a Mustang", but I wouldn't go with sales numbers as a metric. The Mustang II sold MUCH better than its predecessor, too.

 

[Vulnox]

With Ford not competing against Camaro and Challenger as much (depending on how the Challenger EV does I guess), there isn't as much benefit to Ford keeping the Mache under the Mustang banner. Where they could claim MME sales as Mustang nameplate sales if they were going for a sales crown against the Camaro.

Not sure that ever played into their thinking, but between some of Farley's comments and the success of the MME on its own merits, I will be curious to see if they spin Mach-e off into its own model line and drop Mustang from the name.

I am not one that has an issue with the MME being called a Mustang and have argued that people that say it isn't are just flat out wrong since ultimately Ford determines what is a Mustang. But with the MME doing as well as it is I can see Ford wanting to capitalize on that and maybe bring some additional variations while also pleasing the Mustang people that have been huffy about it.

 

[Droonoc]

Regarding your specific question: 60 years > 4 years. Vulnox mentioned MME being spun off as its own BEV brand. I feel like Ford may be leaning towards spinning off Mustang as its nameplate for everything short of a truck. Mustang coupe, sedan, crossover versions, and all eventually being BEV of course.

 

[vsguru]

I agree that the MME IS a Mustang and was engineered as such. Heck, the words "Electric Ponies Live Here" are emblazoned on some under-the-car parts and possibly other Easter Eggs!

https://www.macheforum.com/site/att...gg-electric-ponies-live-here-1-jpg-jpg.15437/

Mustang Mach-e is a cool follow-up badge leveraging the badge of the the popular late 60's and later Mustang Mach 1's.

I doubt that Ford will soon or easily discard the MME badge and I hope that they don't.

 

[johnnycombo]

Ford

You read my mind! Ford could name a car chicken pot pie if they wanted to.

 

[Teslaeata]

I thought it was those wild horses out west.

Yeeeeeeehaaaaaaaarrrrgggghhhhh, giddyup cowboy ?

 

[Snakebitten]

I'm guessing the economic burden on the gas Mustang is quite a bit less per unit than the Mach-E?

Mazda, a company barely the size of the fingernail on one finger of Ford, considers the MX-5 Miata a brand worthy of continuing to produce in "niche" numbers.
I'm not saying Ford wouldn't stop building the gas Mustang if it can't sell it at a better than it currently does, because they have historically stopped building it before. Some would say they stopped twice.

I have owned a couple of petrol Mustangs in my younger days. A 1984 SVO and a 1992 LX 5.0
Although I'm unlikely to ever own another, I hope Ford keeps building a petrol Mustang until it's the last vehicle of its kind left on the planet.

 

[User100723]

I think slowing Mustang sales have to do with: (a) slowing economy - the Mustang is a niche car. 2-seat (essentially) sport coupes are low volume sellers in a poor economy; (b) the redesign doesn't play well, the front end nolonger says "Mustang" the Ponycar; (c) lack of a manual transmission in the non-GT trims.

The Mach E is a much more utilitarian vehicle that meets a broader market segment. So it will sell better.

The MME marketing scheme to me has always been Ford's intended progression to a full EV lineup (light-duty vehicles), and that meant a move to an BEV Mustang Coupe. Ford needs to transition the Mustang name (for their spots coupe) to a BEV slowly. Making a great EV first with the Mustang name be it a 4-door semi-SUV is the best way to make the transition to a BEV Mustang coupe. Ripping the band-aid off and switching from a gas-V8 to a BEV Mustang Coupe in one model change would not have worked. Sometimes you have to just boil the Frog (errr... Ford).

“B” is an understatement. Some angles it looks great, but I really wish they leaned in more on the futuristic design of the Mustang Mach E.

I mean, look at this purely coincidental advertisement I captured when looking up the Gastang:

both are 2024-2025 model-year redesigns, and the front end resemblance is uncanny. Not just the headlights, even the grill is similarly shaped. Absolutely cannot make out which is which from a distance.

 

[Snakebitten]

No offense, but I barely see the resemblance. Or put another way, I would never mistake one for the other.

If that's considered very similar, then there are 100 similar make/models from a distance.

But I am a car guy. My eye is trained to differentiate?

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