$15000 mark up..help!!!

[Rt1AWD]

When you place an order for a new car on the Ford site you're actually placing it with the dealer. I suspect that most people choose a dealer near them without even knowing anyone at the dealer. You're buying something well north of $50,000 without ever meeting the seller. That's craziness right there.

BEFORE you place the order go into the Ford dealership and create a relationship. Get them to agree on selling at MSRP and get it in writing. If they won't do that then move on to another dealer.

Why anyone would just order online and hope for the best is beyond my comprehension.

Because people dont buy cars every day. So they dont have much experience dealing with Ford and its dealers. They just trust Fords name and reputation

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[Rt1AWD]

Yes, emails can be legally binding *if* the person making the commitment is authorized to commit the business into a binding agreement. Is the salesperson authorized by the dealership?

I guess the answer is "no", but maybe. In a court of law, the judge might rule in your favor, but do you really want to go to court in order to buy a car? Likely only the General Manager is authorized to commit the business.

The email is definitely better than a verbal assurance. But it would be good to know the "out the door" price, which includes the amount of the "fees". What if they charge you $2,000 in "fees"? Ask your salesperson for full out the door price, and get it in writing.

What the client would be suing the dealership for? To force them to sell a car? If the dealership sells the car to somebody else by the court date? Whats then?

 

[jlauro]

What the client would be suing the dealership for? To force them to sell a car? If the dealership sells the car to somebody else by the court date? Whats then?

False advertising for one thing.
There are several types of penalties that a company might face for false advertising. If the false advertising constitutes fraud, the company could face criminal penalties. And if the advertisement was distributed by mail or the internet, the company could face severe criminal penalties for mail or wire fraud.
The vehicle can also be put on hold while under dispute and huge fines if they sell the car to someone else after notice.

 

[yngwenli]

I went to look at a Hyundai Ioniq 5 Limited. Showed $56K online, no mark up. I got there, the
sales person told me that he hadn't sold any. I had been to the same dealership a month or so ago
with a friend looking at the lower trims. He also told me that there was a $5K mark up on all of the
electric models. I asked him if this might be the reason they hadn't sold any. Just for grins, I asked
what they would offer for trade on my MME Premium with 12K Miles. He came back with $54K trade
which would have been good since it was $48,100 new and I got a discount from there. Every time
he went to talk to " The Manager " the price on the Hyundai had gone up. by the time all the dust
settled, the Ioniq 5 was right at $70K. Needless to say, I didn't buy it. A few days later I got an email
from a Hyundai dealership with a big Title that said NO MARK UPS EVER. They didn't have a limited
in stock. Of course now that the Ioniq 6 has been displayed . . .

I keep reading Ionic 5s are impossible to get without ADM and always marked up, but do hear they are sitting on lots sometimes unlike Mach-Es (mostly). At the end of the day, as long as no one buys them for the marked up price, people will eventually get them for MSRP or less due to supply/demand.

I wonder if people can even order them for MSRP, but that doesn't sound like it neither. Sorta lame that you need to move to the Limited ($51k start) to even have the 360 camera option which you can get on the MME with a Select + Tech package.

I just checked a local dealer and they had 10 Ionic 5s. A few were tagged In Transit and Reserved. All the Limiteds were Reserved and all posted a $5-6k ADM. Glad I don't like the look of the Ionic so never considered it (the front looks hideous to me which of course, is subjective).

 

[RedStallion]

Like going to court and convincing a judge your word is more reliable than the dealership's. A written agreement is black and white. But I do agree a verbal contract is enforceable.

Long time ago selling some specialized software I was surprised getting inquiries from a large well known legal firm. It turns out they did the purchases on behalf of their clients.
Of course, not everybody would pay a lawyer to make calls to the dealers, but there are workarounds. One of my friends asked their corporate lawyer to make a call in one of such situations, which he obliged, and the problem was resolved in real time.

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