BMW iX

[jparduhn70]

Why is this a kink in crossovers and SUVs. VW does it on their ID4 as well. It is not quite a Hofmeister kink but it still ruins the flow and makes the back end look chunky.

Whenever I see this, I think of GMC Terrain. Hate the look. ?

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[kdryden99]

Why is this a kink in crossovers and SUVs. VW does it on their ID4 as well. It is not quite a Hofmeister kink but it still ruins the flow and makes the back end look chunky.

Added trunk room and to avoid it looking like a wagon

 

[DaveQ]

Whenever I see this, I think of GMC Terrain. Hate the look. ?

Exactly what I thought.

 

[ChasingCoral]

Added trunk room and to avoid it looking like a wagon

They failed. It looks like a wagon.

 

[GoGoGadgetMachE]

BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car (jalopnik.com)


The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarizing styling. But instead of just letting the complaints slide, BMW is defending the electric iX using a strange new marketing campaign called “What’s your reason not to change?” The automaker even uses the phrase “OK Boomer” on Twitter, and defends itself against a complaint that the vehicle looks like an “Allegro with squirrel teeth,” referring to an Austin model. Again, the whole thing is bizarre.

The iX is BMW’s upcoming flagship electric SUV, built on an all-new modular platform and promising impressive acceleration along with 300 miles of range. But like a few other recent BMW designs, it’s got a tall grille that looks a bit buck-toothed. This, as you can read in the comments section of our article covering the vehicle’s debut, offended quite a few people. BMW knew this would happen, which is why the company got out in front of the criticism by launching an ad campaign to defend the car’s looks.

I made mention of this campaign in the initial debut post, embedding the commercial titled “What’s your reason not to change?” That spot, shown below, involves a narrator addressing various criticisms of BMW’s design — criticisms like “Can’t you make electric cars look like normal cars?” and “Looks like a low-budget ’80s sci-fi movie.”

In the video, the narrator responds: “Did we somehow start to feel uncomfortable with the unknown? Or have we just stopped being open for anything new?”

It’s an approach I plan to use the next time I’m on a date with someone clearly unimpressed by my receding hairline, shortish stature and face that looks like a mixture between Rick Moranis and Justin Long. “No, no,” I will exclaim as she prepares to get up from the dinner table, her face blue from her failing attempts to hold in the contents of her stomach. “I realize that you may find me hideous, but you just need to be more open-minded!”

I bet this will work great.

 

[highland58]

It doesn't look as bad as a Lexus grill Oh wait maybe it does. That said, I liked Maric's idea of a carbon fiber wrap over the clown nose on my MME. Getting the bottom edge of that wrap perfect might be a challenge. I wonder if Ford would sell the wrap piece from the GT model as a part.

 

[ClaudeMach-E]

It's really a ugly car, the grill remembers me of 1940 cars in French war movies, like the ones used by the Gestapo, no they where using Mercedes didn't they?

 

[jhalkias]

That same insideEV latest podcast I linked to on another thread they discussed this beaver teeth car. Tom Moloughny even consulted with BMW during spdesign and told them it was ugly but they kept it.
Hideous.

 

[SyNRG]

Why is this a kink in crossovers and SUVs. VW does it on their ID4 as well. It is not quite a Hofmeister kink but it still ruins the flow and makes the back end look chunky.

That kink design originally was first seen on a CUV via the 2013 Nissan Resonance Concept (aka 2015 Murano), it was intended to make the roof appear as if it's "floating." That styling exercise caught on thus why we've seen it proliferate across a lot of CUV design today.

But in general, the whole "floating roof" design I recall first seeing it on either a 2010 Jag XJ or BMW i3.

2013 Nissan Resonance Concept:

2015 Nissan Murano:

 

[Bond007]

Can someone photoshop a mask over the kidney grill / nostrils. That could actually work and send a message too. .

 

[ClaudeMach-E]

I have the strange impression that this Nissan cocept car looks like to the drawing we saw that was prior to the Mustang Mach-E final design, don't you think?

 

[EVer]

Can someone photoshop a mask over the kidney grill / nostrils. That could actually work and send a message too. .

 

[SyNRG]

Well done, much improvement! LOL

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