I completely agree! Ford cant just use a select few people to get feedback from. I remember when the EA program was supposed to be an interactive space with meetups, and virtual meetups for people to discuss things. That never happened. I cant even get support from the early access email address. I sent a bug with a video and was told they will investigate and follow up. Never heard back. Thats not a good way to get feedback!
Maybe you skipped over what I said. I said kids, young adults and older adults. I'm in no way saying that there shouldn't be an older representation. It just seems like that's all that there is with Ford. They pigeonhole themselves with, only, people who are avid supporters and seemingly older.
It’s a fair call out.Maybe you skipped over what I said. I said kids, young adults and older adults. I'm in no way saying that there shouldn't be an older representation. It just seems like that's all that there is with Ford. The pigeonhole themselves with, only, people who are avid supporters and seemingly older.
This quote from Rivian is exactly what will drive these brands forward. Ford should be paying attention:
I've said it before and I'll say it again: In the words of Donald Fagen "the future looks bright"
The motors aren’t the weak link.
I feel Ford should be focusing on EVs, not necessarily a "Mustang". Buick had 0.78% of the US market share in 2022.It’s a fair call out.
Just food for thought counterpoint- Every company can’t be everything to to everyone. It’s ok for a product to have a target audience and lean into it.
As much as Buick would love to cater to a younger crowd, it just ain’t happening.
Mach E buyers? Middle aged people who have some nostalgia for the “Mustang.” Yup…… that’s us.
The pouch cells they're using are already at their limits, as for the HVBJB, well yeah, that speaks for itself. There's some room to de-rate the front motor a bit on launch. Just burns the tires on launch. Even went down to 25psi trying to buy a little more contact patch. Need to try 200lbs of cement in the frunk.
They certainly squandered the opportunity to deliver a competitive product with the name given the 5 second shenanigans. A 'mustang' at this price point that can't break 130 and cuts power by half before 80 ticks over? I'd ask how that occurred but I've seen enough of their "leads" to already know the answer.I feel Ford should be focusing on EVs, not necessarily a "Mustang". Buick had 0.78% of the US market share in 2022.
Good thing they aren’t at their limit. Or else we wouldn’t be getting confirmation once again that they’re going to change the limit.
We got a lot of years (decades) left in the tank before us middle aged folks become the outgoing generation.I feel Ford should be focusing on EVs, not necessarily a "Mustang". Buick had 0.78% of the US market share in 2022.
My point is that EVs are the future, therefore I believe Ford should target the future generation, not just the outgoing one. I think they are going the Buick route. Having the large MME inventory that they have plus 100+ days to sale on average show that something is broken. I'm sure there's many reasons for that, but just one observation I see is that our youth don't seem involved in Ford's marketing strategy or input. RJ (Rivian) is inviting 8th grade podcaster's to the factory and sitting down with them for interviews. You have to get in front of the next generation, listen to their wants and drive interest.
I think you're missing my point. It does help sales now! Teens and pre-teens have a lot of influence on their parents purchases. They educate them on what's out there and "what's cool". The quote that I referenced above is exactly what I'm talking about. I don't think 16 year olds are buying Ford EVs, Teslas or Rivians, we agree there.
Mainstream media? Well that’s yer problem. My teen consumes YT and that clock thing. If a twenty-something is not there talking about fart sounds, it is probably not interesting. The younger folks are saying “why would you buy this?” I was at an DriveElectric event trying to figure out how to put something onscreen that will interest passerby. I’ll have it fixed for the next one!
