Slowest Selling EV In US - Mach E

[azerik]

FWIW i stopped by the Chebby dealer to look for a 2 year old Bolt EUV as it'd be like a $15k car (If I'd qualify for the $4k tax credit) but they didn't have any and "don't want any. They're worse than Leafs to try to get rid of". They also "Can't sell any Blazers because of all the recalls."
So We're not the only ones hurting out there.

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[dbsb3233]

The feds jacking the tax credits around were a killer for Mach-E sales in the US. It lost the $7500 just a few months after it's main competition (Model Y) gained $7500 for some trims. That's a whopping $15,000 undercutting.

Combined with other headwaters (high loan interest rates, shaky economy, DCFC network concerns, HVBJB, etc), consumer demand for it hit the wall while Ford was ramping up production.

Ford's timing often sucks.

 

[SWO]

FWIW i stopped by the Chebby dealer to look for a 2 year old Bolt EUV as it'd be like a $15k car (If I'd qualify for the $4k tax credit) but they didn't have any and "don't want any. They're worse than Leafs to try to get rid of". They also "Can't sell any Blazers because of all the recalls."
So We're not the only ones hurting out there.

That's funny, I thought the bolts sold well. I'd take one over a Leaf any day, especially in Arizona.

 

[azerik]

Oh they’ll sell you a new one, but used they don’t want to bother with. Sounds like Deja Vu.
They were having a ‘huge inventory reduction sale’. Looks like they moved almost all the used cars to the back lot and filled it with new ICE blazers and Camaros.

 

[rfk1969]

What will Ford statements like this have on existing owners an prospective buyers . "

The Fly
Ford EV COO sees ‘colossal strategic threat’ from Chinese EVs, Bloomberg reports

TheFlyFeb 14, 2024, 03:06 PM

Ford Motor’s Marin Gjaja, chief operating officer of Ford’s Model e EV unit, sees low-cost Chinese electric vehicles as a “colossal strategic threat” that will ultimately arrive in the U.S., reported Bloomberg. “They are ahead of us in this technology. We look at that and say, ‘That’s coming here eventually, so we’d better get fit now and better get going on EVs or we don’t have a future as a company,'” the executive is quoted as having said Wednesday."

 

[dbsb3233]

What will Ford statements like this have on existing owners an prospective buyers . "

The Fly
Ford EV COO sees ‘colossal strategic threat’ from Chinese EVs, Bloomberg reports

TheFlyFeb 14, 2024, 03:06 PM

Ford Motor’s Marin Gjaja, chief operating officer of Ford’s Model e EV unit, sees low-cost Chinese electric vehicles as a “colossal strategic threat” that will ultimately arrive in the U.S., reported Bloomberg. “They are ahead of us in this technology. We look at that and say, ‘That’s coming here eventually, so we’d better get fit now and better get going on EVs or we don’t have a future as a company,'” the executive is quoted as having said Wednesday."

"Eventually" being the operative word. More of a 2030's issue than this decade.

Most prospective Ford buyers are still ICE/hybrid/PHEV, and that looks to continue for some years. Ford has effectively admitted they counted on too much too fast with BEVs, and have had to scale back plans. And frankly, they're kinda hosed until they can get the tax credit back and get production costs way lower. That's even harder now with the new UAW contract (for US production, which gives a good hint at one of the likely remedies).

The vehicles are great, but the prices to buy them and the cost to make them is unworkable. When you're in a deep hole with something, quit digging. (Or at least dig slower.)

 

[Scooby24]

Just in time for a bunch of Ford options folks to turn back in their vehicles!

 

[Phil Martin]

The feds jacking the tax credits around were a killer for Mach-E sales in the US. It lost the $7500 just a few months after it's main competition (Model Y) gained $7500 for some trims. That's a whopping $15,000 undercutting.

Combined with other headwaters (high loan interest rates, shaky economy, DCFC network concerns, HVBJB, etc), consumer demand for it hit the wall while Ford was ramping up production.

Ford's timing often sucks.

Actually I would say the economy is very strong. I can only imagine how EV sales will do once the economy really starts to struggle.

 

[Phil Martin]

I really like my electric for me. However they are a joke for traveling. Especially in winter. But amazing within 90 miles of your garage. Government typically wrong on what works. But at least they are deaf and can’t do math. But I love it for me. Fastest way to get thru traffic for sure.

I agree. My wife and I enjoy our road trips. I just couldn't see myself enjoying a road trip with the stress from the charging unknowns, and I'm a tech guy. Also I wouldn't want to be held captive on where we could eat or sleep depending on dcfc location. Last there's just no way I want to spend almost an hour at some Walmart parking lot to charge out of every two or three hours of travel.

Agree with the winter driving range, our plugins lose almost 50% range. I do really enjoy driving on electric, esp around town.

 

[dbsb3233]

I agree. My wife and I enjoy our road trips. I just couldn't see myself enjoying a road trip with the stress from the charging unknowns, and I'm a tech guy. Also I wouldn't want to be held captive on where we could eat or sleep depending on dcfc location. Last there's just no way I want to spend almost an hour at some Walmart parking lot to charge out of every two or three hours of travel.

Agree with the winter driving range, our plugins lose almost 50% range. I do really enjoy driving on electric, esp around town.

While I agree it's not for everyone (or even 70%), we love doing road trips in ours. 39k road trip miles already. Next road trip in May will be our longest yet - 6000 miles, 26 states.

Typical DCFC stop is 30 minutes for us, not 60. We love that many are at Walmarts too. Pretty ideal for bathrooms, restaurants, snacks, and shopping at non-jacked up prices. But it takes research. Right up my ally, but I get that's not what most people like to do.

 

[Mach1E]

It’s a great car, but it’s just too expensive in the current crowded BEV crossover market.

Model Y set the bottom price last year and any competitor who didn’t follow suit didn’t sell well.

And last year? They outsold us 10 to 1.

https://electrek.co/2024/01/10/best-selling-evs-2023/

Neither car really changed from 2022 to 2023.

They basically doubled sales numbers for the model Y 394k vs 225k and our sales were completely flat- 40k vs 39k.

Only thing that changed? The price.

 

[dpnelson]

While I agree it's not for everyone (or even 70%), we love doing road trips in ours. 39k road trip miles already. Next road trip in May will be our longest yet - 6000 miles, 26 states.

Typical DCFC stop is 30 minutes for us, not 60. We love that many are at Walmarts too. Pretty ideal for bathrooms, restaurants, snacks, and shopping at non-jacked up prices. But it takes research. Right up my ally, but I get that's not what most people like to do.

The Walmart partnership is probably the smartest thing an EV charging network has done. It matches well with having 20-30 minutes to do someting at a stop. The thing is, there are a lot of areas of the country where a 4 plug Electrify Station at a Walmart is the only charging station for 50 miles. That's going to cause some very rational range anxiety on road trips.

NACS fast charging adapters that work well would go a long way to relieving that anxiety. Superchargers are everywhere, usually have 8+ plugs, and are a lot more reliable. Good adapters would also mitigate concerns about buying a car with a plug that lost the standards war.

 

[LincolnLuvr]

It’s a great car, but it’s just too expensive in the current crowded BEV crossover market.

Model Y set the bottom price last year and any competitor who didn’t follow suit didn’t sell well.

And last year? They outsold us 10 to 1.

https://electrek.co/2024/01/10/best-selling-evs-2023/

Neither car really changed from 2022 to 2023.

They basically doubled sales numbers for the model Y 394k vs 225k and our sales were completely flat- 40k vs 39k.

Only thing that changed? The price.

Mind boggling that Ford is keeping prices roughly the same. I guess they enjoy the Mach-E being in last place? lol

 

[Mach1E]

Mind boggling that Ford is keeping prices roughly the same. I guess they enjoy the Mach-E being in last place? lol

Well, they tried the confusing “move the MSRP” game and that didn’t work.

Maybe they’ll try the rebate game some more?

They may also be hoping Tesla price go back up.

I don’t think it would look nearly as bad if Tesla didn’t drop prices so much last year.

At least 20,000 of the 400,000 who bought a Model Y might have gone for a Mach E. And then we would be rejoicing a 50% year over year increase.

 

[JohnFoxeSheets]

Mind boggling that Ford is keeping prices roughly the same. I guess they enjoy the Mach-E being in last place? lol

I don't know about anywhere else, but the dealership nearest me, which has 59 Mach Es in stock, is offering $3500 - $8500 off depending on trim. Clearly that's not enough to move them, but there are deals to be had...

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