mixduptransistor
Well-Known Member
- First Name
- joe
- Joined
- Feb 28, 2021
- Threads
- 12
- Messages
- 455
- Reaction score
- 492
- Location
- Atlanta
- Vehicles
- 2021 Rapid Red Mach E Premium Extended Range RWD
- Occupation
- Systems Engineer
No holdback, so you won't get anyone to sell you one under invoice for sure. I don't remember if invoice is the same as MSRP? I think it is. But they are going to get money from Ford from moving a unit period, they are going to make money on fees, and they're going to make money on financingLike all dealer pitches, there’s an element of truth to the second dealer’s comment. There is no holdback on the MME. The idea that there is no profit though is wrong. Dealers will make a small percentage of MSRP on the MME sale. They have possible other add ins for various things as well that are not guaranteed. But they’re neither losing money on the sale nor are they making a killing. That’s a good thing I think.
Will they gross thousands on this car like they would an F-150? No, but if they don't like it that's between them and Ford. Really tired of dealers trying to make a woe is me argument to the customer. I don't feel sorry for car dealers or salesmen driving Mustang GTs and wearing six gold rings and gold chains in a brand new building with 30 different $60,000 pickup trucks on the lot
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