Surprising BEV Future Purchase Survey Result!

[Guss-E 2021]

I think you'll have to dissect the numbers. I would wager that if you never have to use a public charger, you'll much more likely buy another EV.

On the hand, if you have to deal with public DCFC on a regular basis, then it would sour your experience immensely. After all one of the biggest advantage of an EV is to have a full charge every morning and saving money on gas. I don't think DCFC is any cheaper than gas.

My thoughts were along these lines. Maybe right now 47% of owners would not get another BEV. But this is going to be a big year for new models and more public DCFC. I would hope more chargers would lead to competive pricing and that sort of thing. My point is, the landscape is rapidly changing. Maybe that includes more options for people without garages and driveways.

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[Guss-E 2021]

This is exactly the reason EVs are getting low CR scores. Buggy infotainment.

Which is rather stupid. Hey my car can't drive anymore but I can still map my destination and listen to tunes ?. Priorities people. I get that the tech is part of the sticker price and for that it should work. But to me the most weighted metric in automobile reliability is the car, you know, actually driving.

 

[Guss-E 2021]

To that 47% (if they are legit) have fun with your stranded asset.

If people keep cars for an average of 10 years, you'll be trying to unload the ICEV you buy today in 2033. Not sure how much demand there will be for used ICE by then.

Also, based on sales and registration data (as well as order book backlogs), these results seem dubious.

 

[Guss-E 2021]

Ahh I had misunderstood this. If its all Ford Credit customers it changes things from an expected results standpoint quite a lot.

I don't think a majority of people in the US have ever in any poll indicated that they would consider a BEV.

If you ask current BEV customers the question, its a retention answer
If you ask non BEV customers its a conquest question.

These are rather different.

Right and the BEV world is well aware of its current shortcomings and what is needed to fix them and win over ICEV owners.

 

[Guss-E 2021]

While I'd very likely buy another BEV I don't think I can fully convert to BEVs with current battery ranges, I need an ICE in case of an emergency long drive.

I consider myself a bit of an environmental nut job. Definitely a BEV proponent. But I strongly advocate for your situation because I'm also a realist and believe in moderation. If you snapped your fingers and suddenly everyone had one BEV and one ICEV for towing/long drives (if needed), I have no doubt the reduction in emissions would be significant.

Short trips are where ICEVs are their least efficient, particularly with a lot of stop and go. Replace all those trips with emission free driving and you definitely cut out a large chunk of the "smog" problem.

I don't have data on this (but would love to see some). Just basing my assumptions on common sense.

I am still tempted by the Maverick ?

 

[kennethjk]

The current state of infotainment and engineering bugs combined with the declining availability of the CCS charging network are two compelling reasons not to buy another CCS BEV.

Until the Supercharger network is fully available to us, the sensible choice would be to buy a Tesla if you want a more hassle-free experience, especially driving on trips. I don't like Tesla, but their engineering, charging, and software is far superior to Ford and most other BEV companies.

Buying another Ford BEV is going to be a hard sell though unless I see that a lot of quality and reliability improvements have been made to the software and charging experience. Right now it's just adequate, and still generates a lot of daily frustrations due to poor programming. The abysmal dealer experience is also a good reason to never buy a Ford again.

Best thing I could hear is if Farley was going to hire 200 software and test engineers to find and fix any software bugs, improve usability, and expand connected features. And if they offered a way for every Ford customer to easily report a software bug with a form on Ford's website. Fixing all the bugs with FordPass, SYNC, OTAs, vehicle module software, and the online purchase experience would be tremendous.

Didn’t he say they had 25% or 20% too many engineers than their competitors.

I fear Ford may not be able to change. Doesn’t bode well for the future.

he talks about their problems all the time, let’s hope he can change this 100+ year old company.

 

[Logal727]

The current state of infotainment and engineering bugs combined with the declining availability of the CCS charging network are two compelling reasons not to buy another CCS BEV.

Until the Supercharger network is fully available to us, the sensible choice would be to buy a Tesla if you want a more hassle-free experience, especially driving on trips. I don't like Tesla, but their engineering, charging, and software is far superior to Ford and most other BEV companies.

Buying another Ford BEV is going to be a hard sell though unless I see that a lot of quality and reliability improvements have been made to the software and charging experience. Right now it's just adequate, and still generates a lot of daily frustrations due to poor programming. The abysmal dealer experience is also a good reason to never buy a Ford again.

Best thing I could hear is if Farley was going to hire 200 software and test engineers to find and fix any software bugs, improve usability, and expand connected features. And if they offered a way for every Ford customer to easily report a software bug with a form on Ford's website. Fixing all the bugs with FordPass, SYNC, OTAs, vehicle module software, and the online purchase experience would be tremendous.

The next generation platform sounds like it’s gonna be way better from the little that’s come out. They need to cut down the number of ways they’ve hacked modules from ICE builds into ways they weren’t intended to be used or updated OTA. I’d gladly buy a next generation MME with that type of progression.

 

[COMachENoDecals]

I think you'll have to dissect the numbers. I would wager that if you never have to use a public charger, you'll much more likely buy another EV.

On the hand, if you have to deal with public DCFC on a regular basis, then it would sour your experience immensely. After all one of the biggest advantage of an EV is to have a full charge every morning and saving money on gas. I don't think DCFC is any cheaper than gas.

I think you are on the money with this one. I would love to see the breakdown. I would get another as I have it all installed at home. But if I could only use public I wouldn’t.

 

[Electrifiedsince2013]

my sister-in-law just bought a new vehicle and I was trying to persuade her into getting an EV, but they kept saying that the extra cost didn't make sense and they got an ICE vehicle instead. I find it hard to explain why EVs are so much better than ICE because a lot of people can't get past the cost thing.

Just the freedom of not going to the gas station anymore is worth the extra expense. Fewer dealer visits, instant torque. All worth the cost of admission. Also depending on where you live or if you make your own power, better for the environment. But people are still trying to "break even" with ICE as far as cost to own.

I agree, I love that I never need to consider when to stop and fill up , I very much enjoy NEVER needing to go to the gas station. I enjoy not spending money on gas too, but the convenience of not needing to stop is a huge perk for me.

 

[Jimrpa]

I totally believe this. Of course on this forum, you're gonna have people who say it has to be rigged. But anyone who doesn't have their head in the clouds would notice all the negative YouTube videos about Rivan, Ford and many other EVs from reputable channels. Even if their head is stuck in that cloud it shouldn't escape the number of posts on this forum regarding bugs, failures, charging woes and unobtainable range numbers.

I think there's 3 camps:
1 - EV fanatics who think EVs can do no wrong and are going to save the world as we know it.
2 - Those who have open minds and reasonably question their viability and eco impact.
3 - Those who trash EVs and blow things out of proportion (i.e. 20k batteries every 3 years)

The problem that I've seen recently is that those in group 2 are leaning more towards ICE after giving EVs a shot. Group 1 is always going to say they would buy another EV (likely 75% of forum members).

Thanks for bringing some clarity!

personally, I had never even seriously considered a BEV as viable l option until the webcast in November 2019. That got me to give Ford my money within a week.
By the way, the survey came from Ford. I was hoping someone else would have recognized it.

 

[Jimrpa]

This survey went out to Ford Credit customers. It wasn't asking if you would purchase ANOTHER BEV, But just asking how likely you would consider a BEV on your next purchase. The breakdown of users on this survey is mostly going to be ICE customers.

I received the survey from Ford Driver Connection, not Ford Credit.

 

[benk016]

I received the survey from Ford Driver Connection, not Ford Credit.

That is a focus group for ford credit and Lincoln credit.

 

[Jimrpa]

That is a focus group for ford credit and Lincoln credit.

thanks! I thought it was for ford, not ford credit. Anyway, I do love my Mustang Mach e.

 

[dimes4slim]

There's really no point in arguing this when we have something called math ? .

90kw battery being charged 20-80% means that we are "filling" 60% of the 90kw, or 54kw of power.

In California, EA stations with out the pricing plan are charging $0.43 per kw.

54 x .43 = $23.22

With the plan it's $0.31 per kw

54 x .31 = $16.74

I love it when someone proves a point with the "old" math. If you used "new" math, I would not have believed you.

 

[Jimrpa]

Ok, here’s how I look at it:
My old escape used to cost about $35 to fill and I got “roughly” 300 miles per fill up (assuming I waited until I got the low fuel warning, which I never do).

My Mustang Mach E “claims” to get roughly 270 from a full battery. My average electricity cost (generation and delivery) all in, is about $0.14 per kilowatt hour. If I were to charge my Mustang Mach E all the way from a flat battery, it would cost 88 kWh * $0.14 / kWh = $12.32

So, from my purely dollars perspective, my “fuel” costs with the Mustang Mach E are roughly 1/3 what they were for the Escape. I used to fill the escape roughly once a week, so roughly $1,200 in fuel savings alone.

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