New Ford Dealer DCFC Incentive Program

ChasingCoral · Aug 5, 2024

Mandatory chargers didn't work. Now Ford is trying an incentive program to encourage dealers to install DCFC equipment.

Ford Mustang Mach-E New Ford Dealer DCFC Incentive Program 1722611243824-w0

Ford Mustang Mach-E New Ford Dealer DCFC Incentive Program 1722611209819-y1

garyd9 · Aug 5, 2024

Really interesting. I wish that Ford would require that the pricing for the charger be something reasonable. I've noticed that most of the DCFC's installed at car dealerships (in my area) tend to cost 10 to 20 cents more per kWh than surrounding chargers.

Mach-Lee · Aug 5, 2024

Ah, I guess this is Ford's response to dealers who asked for compensation for the DC chargers they had to install before the Model e requirements were dropped.

They can either get half cost paid up to $40,000, or if they think they can sell more than 15 EVs per DC charger, they can go for the full refund up to $80,000 option.

But I think a lot of them spent more than $80,000 per charger all things considered.

Same standards for the DC chargers as during Model e. One issue I see is they haven't defined what accessible to the public means with minimum hours like before, so dealers could easily have the chargers shut off or blocked after verification.

Triggerhappy007 · Aug 5, 2024

ChasingCoral said:
Mandatory chargers didn't work. Now Ford is trying an incentive program to encourage dealers to install DCFC equipment.

Please put "for dealers" in the title. I thought it was going to be about a program similar to the free 250 kWh of DCFC charging.

Edit: title fixed.

hjp · Aug 5, 2024

garyd9 said:
Really interesting. I wish that Ford would require that the pricing for the charger be something reasonable. I've noticed that most of the DCFC's installed at car dealerships (in my area) tend to cost 10 to 20 cents more per kWh than surrounding chargers.

Just looked up the closest dealer to me this weekend out of curiosity (car just got preconditioning update, one of the 2021 Mach-Es left behind in the updates). 0.60/kwh. The EA station is 0.44. I know it costs money to install and run but Georgia Power is not that expensive a utility (even with their large increases this year). For the dealer to charge that much more for power is just going to upset customers or they won't have customers and can complain that they installed the chargers and nobody is using them.

zvez · Aug 5, 2024

ChasingCoral said:
Mandatory chargers didn't work. Now Ford is trying an incentive program to encourage dealers to install DCFC equipment.

from the beginning I haven't understood the push for dealers to have public access level 3 chargers. Talked it over with the general manager at my dealer. He mentioned how they'd have to redesign a lot of aspects of the dealership to accomodate that public access. IN the end they never did.

kltye · Aug 5, 2024

zvez said:
from the beginning I haven't understood the push for dealers to have public access level 3 chargers. Talked it over with the general manager at my dealer. He mentioned how they'd have to redesign a lot of aspects of the dealership to accomodate that public access. IN the end they never did.

Because dealers already tend to have large amounts of 3-phase power available to them. It's much easier than powering up random sites that may or may not have power, right of way, etc. Also, there are dealers even in rural locations, where there may not be any other DC chargers (including Tesla). I think Ford should have done more to incentivize dealers to install chargers, i.e., send them more money upfront, but I guess Ford isn't really serious about being a DC charger provider of any sort.

HuntingPudel · Aug 5, 2024

zvez said:
from the beginning I haven't understood the push for dealers to have public access level 3 chargers. Talked it over with the general manager at my dealer. He mentioned how they'd have to redesign a lot of aspects of the dealership to accomodate that public access. IN the end they never did.

In areas like where I live, there is no real reason other than for the dealer to have a DCFC for troubleshooting. In the areas where the number of DCFC are small, having another couple of DCFC slots could be huge. ??

Obviously, if a dealer’s power is located in an inaccessible area, it’s going to cost the dealer a lot to run power to an area accessible by the public. ?‍

?

zvez · Aug 5, 2024

HuntingPudel said:
In areas like where I live, there is no real reason other than for the dealer to have a DCFC for troubleshooting. In the areas where the number of DCFC are small, having another couple of DCFC slots could be huge. ??

Obviously, if a dealer’s power is located in an inaccessible area, it’s going to cost the dealer a lot to run power to an area accessible by the public. ?‍?

yeah our local dealer has gates that close when dealership is not opened. So they'd have to move them beyond the gets for 24hr access. BUT literally 1 mile away is a bank of a dozen or more tesla superchargers.

Brons2 · Aug 5, 2024

If you want to fast charge in Lubbock, which is required to bridge a hole in Electrify America's network, the only options are dealerships. My parents charged their ID.4 at a Hyundai dealership in Lubbock last month on the way back from the West Coast.

Lubbock is not a small city but it's pretty isolated. I think if a few other dealerships in isolated areas did this, it will fill it a lot of holes in the national charging network.

933233311602 · Aug 5, 2024

"... must be equipped with two CCS connectors ... NACS (Tesla) ... are not permitted."

So rumors of Ford switching to NACS are false?

VaporTrails · Aug 5, 2024

933233311602 said:
"... must be equipped with two CCS connectors ... NACS (Tesla) ... are not permitted."

So rumors of Ford switching to NACS are false?

Ford has shipped hundreds of thousands of CCS cars. They need to support those cars while the transition to NACS in 25+. I don’t know that I would by a charger that doesn’t have NACS support with a simple cable swap. The wording does not seem to prevent a migration to NACS in the future.

SonicBlue · Aug 5, 2024

So, this incentive doesn’t cover installation costs or ongoing maintenance? As a dealer I’d say “pass” to that.

Basically, here is Ford’s offer as I read it: If you install a Level 3 charger, we’ll reimburse you up to $80,000 for the hardware, with the following conditions:

You have to sell 35 EVs to get to full $80k, at a time when EV demand is plummeting.
You can’t use the $80k for installation costs. Hardware only.
You’re on the hook for 100% of ongoing maintenance.
You incur the extra liability of a bunch of yahoos who aren’t there to buy a car and only cruising your lot looking for your charger, which is probably gonna be right next to your building.
On the flip side, you’ll get to pocket $2,000 for every EV you sell beyond the first 35 - but that ends on December 31, 2026.

I dunno what my break even would need to be to make that a worthwhile bargain. 200 EVs?

Jgg181 · Aug 5, 2024

Having chargers for public consumption, like at ‘hamburger joints, Target, and other non-automotive locations, for instance, is all about driving more retail ’traffic’ to the retail locations. Especially consumers who otherwise may pass up or drive pass that specific retail store.

Similarly, Installing the same, for public consumption at a dealership, is also about driving more ‘traffic’, especially, ‘new’ non-‘on brand’ traffic, to the dealership retail stores. Natural extension of ‘elevated’ automotive service outreach.

Comes under the heading, “It takes money to make money”…good ‘ole capitalism, love it or leave it!

dbsb3233 · Aug 5, 2024

This VOLUNTARY INCENTIVE program is how they should have done it in the first place, not mandate it or lose your vehicle allocations.

New Ford Dealer DCFC Incentive Program

ChasingCoral

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garyd9

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Mach-Lee

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Triggerhappy007

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hjp

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zvez

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kltye

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HuntingPudel

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zvez

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Brons2

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933233311602

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VaporTrails

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SonicBlue

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Jgg181

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dbsb3233

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