Happy New year - Mach E Now More Expensive Than Bronco!

KevinS

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I’m waiting to see if Ford lowers the price on EV’s because if so they have been lying to us. They have said the price increases were due to the cost of the MME to make a profit. If they lower them now then they were flat out lying.
No... if their material costs go down, they have more breathing room to reduce the price and still make a profit. I have no doubt the costs of building battery facilities here in the US are being baked in to the prices.
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KevinS

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It's all cyclical. People just think "it'll be different this time."
 

jay1122

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Will people actually pay $69K for a premium? Hmm, at that price point. If I want pure sports car fun, I will get the C8 corvette. For offroad open top SUV, Bronco is a solid choice. For similar comfort daily commute SUV, probably a Porsche Macan. I will never take MME at that price.
 

MellowJohnny

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I drive a 33KWh Focus Electric , range is never a problem with at home L2 charging and a second vehicle for long range trips
I'm not saying a smaller battery is a problem - in fact I believe the opposite. For 90% of my driving I use about 30% of my stated range each day.

But range is consistently rated as one of the top reasons against BEV adoption. So I'm with you, but I think we'd be in the minority, and in this environment I think it would be a tough sell in NA.
 


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nvabill

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Will people actually pay $69K for a premium? Hmm, at that price point. If I want pure sports car fun, I will get the C8 corvette. For offroad open top SUV, Bronco is a solid choice. For similar comfort daily commute SUV, probably a Porsche Macan. I will never take MME at that price.
It appears you get what I was trying to say. I wasn't actually comparing the vehicles as much as I was saying if a MME costs me over 69k what else could I get for that kind of money. To me it's a no brainer, why pay that for an electric car when I can get so much more bang for the buck elsewhere? ?
 
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nvabill

nvabill

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No... if their material costs go down, they have more breathing room to reduce the price and still make a profit. I have no doubt the costs of building battery facilities here in the US are being baked in to the prices.
The question is will material costs actually go down especially when there are more and more EV models being designed and built in the future? I came up with a little something a while back and it makes me think to this day. It goes like this;

If the batteries of today are the gasoline of tomorrow for our vehicles, what is to prevent price gouging and all the other problems we have with gasoline prices right now?
 

Guss-E 2021

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Until LFP is localized in NA and other cheaper, more abundant chemistry is developed, you are correct, GM is doing it somehow right now.
Yah no joke. I read a pretty extensive Ars Technica article on the whole Ultium platform. It really is quite cost effective and will only get more so at scale. This before NA battery supply chains reach full capacity over the next few years. That, and shortening the distance between DCFC stations while increasing the speed of charging. All adds up to being able to put smaller cheaper batteries in BEVs. The future looks bright.

Oh and yah Ford what the hell on pricing :p
 

Guss-E 2021

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If the batteries of today are the gasoline of tomorrow for our vehicles, what is to prevent price gouging and all the other problems we have with gasoline prices right now?
Batteries are not the gasoline of today, they are the gas tanks. If electrical rates are "price gouged", it just makes going solar that much more attractive.
 
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nvabill

nvabill

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Batteries are not the gasoline of today, they are the gas tanks. If electrical rates are "price gouged", it just makes going solar that much more attractive.
My point was simply that in the future we will need batteries for EV's like we need gasoline for vehicles now. In other words huge demand so I would think prices may be wild. But, what do I know? :cool:
 

Guss-E 2021

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My point was simply that in the future we will need batteries for EV's like we need gasoline for vehicles now. In other words huge demand so I would think prices may be wild. But, what do I know? :cool:
No @nvabill on the supply/demand side you not wrong. I was just polishing up your analogy ? because gasoline is not a part in the car, it is something we buy after we have the car and have to keep on buying over and over. That is what electricity to charge will be.
 

West1134

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Will people actually pay $69K for a premium? Hmm, at that price point. If I want pure sports car fun, I will get the C8 corvette. For offroad open top SUV, Bronco is a solid choice. For similar comfort daily commute SUV, probably a Porsche Macan. I will never take MME at that price.
First, I 100% see your point, and agree that at that price point there are a lot of other options for other potentially more appealing vehicles. I actually was looking at C7 Corvettes before my wife vetoed that plan (we have young kids in car seats) and the MME was the compromise that scratched some of the sports car itches while still being a good vehicle for our family / my daily commuter.

I chose to pay a $10k ADM on the MME Premium AWD ER battery (MSRP was $58,595) I found, putting it at $68,595 before taxes. The ONLY two reasons I did this was
1) Full $7500 tax credit effectively puts the car at $61k once I get that back.
2) The identical car in 2023 now MSRP's for $66k, and zero tax credit based on the new asinine logic for what does and does not get credit in 2023.

So for me, the math showed that if I was buying a Mach E, then getting in on a 2022 while the full tax credit was available means I pay $61k for a car that was $58k if you could find one at MSRP (which I couldn't) and thus saving me $5k vs ordering a 2023 model, and no tax credit. So yeah, paying ADM SUCKS but math is math.

Finally, yeah, $61k is still a lot of money, but I think the MME as I have it equipped for that price point is still reasonable considering what I would call an equivalent ICE vehicle (ex Acura MDX) is about the same price point and doesn't offer self driving / Hands free or whatever we're calling it, and still costs $5/gal to fill vs the 8.5 cents /kwh I get in my area, and still not be as quick etc. Agree though once at $70k before taxes it becomes a REALLY hard pill to swallow.
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