I think this deserves it's own new topic. Ford has decided to apply the 2023.5 BlueCruise pricing scheme to everyone (2021-2023's) seeking a renewal after their initial 3-year subscription expires. Source is this post in another topic:
As stated, things work a little differently for Job 1 2021 Mach-E's, which weren't delivered with functional BlueCruise. I believe they got a free 1-year trial starting when the feature was installed, and will have an opportunity to buy an additional 3 years for $600 to provide parity before the price goes up to $800/yr for subsequent renewals.
Obviously this is a huge increase from the previously stated $200/yr subscription rate. Everyone I've talked to is angry about this and no one wants to renew at that price (I agree). Ford likely feels the positive reviews of BlueCruise 1.2 in Consumer Reports and other media outlets (such as @OutofSpecKyle Hogback challenge) warrants a huge price increase to rival Tesla Enhanced Autopilot. I don't think it's worth anywhere close to $800/yr, BlueCruise 1.2 still has issues, constant dropouts on curves, very limited coverage, and uses outdated hardware (EyeQ4) designed in 2015. It is much less sophisticated than Tesla Enhanced Autopilot, which has many times more processing power and can automatically change lanes with no user input, take interchanges, and merge onto freeways.
I think an increase from $200/yr to $250/yr for BlueCruise 1.2 would be fair and reasonable, $800/yr is way too much for a Level 2 ADAS. Most people do not want to pay more than $20/month for it.
Using adaptive cruise control and lane centering gives you most of Blue Cruise. The hands free is a nice novelty but my driving gives me 15-30 minutes a week of that. Using BC I am still hyper vigilant, ready to take back control, because some idiot wants to change lanes into my spot multiple times a week. BC 1.2 lane positioning abilities might make me more comfortable. I have 2.5 years left on my “complimentary” BC. I would never pay 800 per year possibly not even 200. On long highway trips BC would relax arm tension and fatigue. That would make BC worthwhile at some price. Part of the fun of driving is steering. It appears that a bunch of execs try to justify their existence by coming up with new money making ideas. Most fail. Perhaps their thinking is that if they lose 2/3 of the 200 crowd by going to 800 they still make more $. The flaw is that many of the 2/3 may go elsewhere next time they buy. The mistake, IMO, is that everyone keeps comparing to Tesla. In 3 years they’re will be a ton of new entrants. Features competition will drive pricing. Many have said that they won’t buy GM if they actually getting rid of Car Play. I am one of those. There will never be a car that gives you every imagined feature but stop wanting to charge extra for the ones I’ve got and can live without.I think this deserves it's own new topic. Ford has decided to apply the 2023.5 BlueCruise pricing scheme to everyone (2021-2023's) seeking a renewal after their initial 3-year subscription expires. Source is this post in another topic:
As stated, things work a little differently for Job 1 2021 Mach-E's, which weren't delivered with functional BlueCruise. I believe they got a free 1-year trial starting when the feature was installed, and will have an opportunity to buy an additional 3 years for $600 to provide parity before the price goes up to $800/yr for subsequent renewals.
Obviously this is a huge increase from the previously stated $200/yr subscription rate. Everyone I've talked to is angry about this and no one wants to renew at that price (I agree). Ford likely feels the positive reviews of BlueCruise 1.2 in Consumer Reports and other media outlets (such as @OutofSpecKyle Hogback challenge) warrants a huge price increase to rival Tesla Enhanced Autopilot. I don't think it's worth anywhere close to $800/yr, BlueCruise 1.2 still has issues, constant dropouts on curves, very limited coverage, and uses outdated hardware (EyeQ4) designed in 2015. It is much less sophisticated than Tesla Enhanced Autopilot, which has many times more processing power and can automatically change lanes with no user input, take interchanges, and merge onto freeways.
I think an increase from $200/yr to $250/yr for BlueCruise 1.2 would be fair and reasonable, $800/yr is way too much for a Level 2 ADAS. Most people do not want to pay more than $20/month for it.
I'm not sure I could even justify that for how well it works. (Which has been discussed ad nauseam)
It's linked in the first post.
Came from another thread. But it’s from this forum , it was on page 21 (buried) but clearly deserved it’s own thread.
