Are MME sales this bad?

[A-A-Ron]

Fast charging is slow, and outdated. 150 kilowatts? Competition is 400, or 800.

No. The 400 and 800 numbers you're throwing out are voltages, not kilowatts, and the Mach E is a 400v platform and 400v is more common than not across the non-Tesla market right now. And given Ford's record on high power design (hvbjb, 5s limiter, etc.), it's probably for the better we're only charging at 150kw. Ford's charging rates aren't industry leading; they are unremarkable for it's generation and not vastly behind like you're implying. I'm sure future gens will have better, faster charging, but it's a first gen EV and in line with most of its competition.

Sponsored

 

[Mirak]

And given Ford's record on high power design (hvbjb, 5s limiter, etc.), it's probably for the better we're only charging at 150kw. Ford's charging rates aren't industry leading; they are unremarkable for it's generation and not vastly behind like you're implying. I'm sure future gens will have better, faster charging, but it's a first gen EV and in line with most of its competition.

I mean, I would have to agree that the Mach E’s charging rates are “unremarkable.” So is Ford’s attention to fixing software bugs.

These are the two biggest frustrations of ownership for me. But the biggest demand killer is obviously the price disparity due to tax credit.

 

[RickMachE]

Had to chuckle when I read some of these comments. A majority of the members of this forum are early adopters, and also technology geeks. Fun fact - the general public either doesn't care about this stuff, or doesn't understand / know about it.

I have gone to about 1/2 dozen EV events, where people come to learn more about EVs. This isn't California, there aren't huge crowds, but a few dozen people wander through over the course of a few hours. The bulk of the questions show the general cluelessness of the general public as to all aspects of EVs.

You find this at fast chargers also. People pull up to the 350kW because it's the fastest, having no idea that their Bolt cannot utilize the speed. Nor do they care.

I talked to people last July at an event, and gave out an email address because I was selling my 2021 Mach-E. 8 months later, I was contacted by a guy from the event, asking if the car was still for sale... Answered some questions. He mentioned not being able to test drive the vehicle as his main reason for not buying yet. He's a doctor (email address gave it away), making big bucks. I referred him to the Ford dealership (after securing a referral fee if he bought). He likely wouldn't qualify for the tax credit, but I mentioned it, and how it was changing soon. And how the dealership had several in stock. Despite another push by me a week later, and two contacts from the Ford dealership, he never responded.

The Mach-E isn't dying. Prices aren't going to plummet, until raw materials drop, and it won't happen for a long time. Resale, will be resale like ICE cars, maybe. Most people buy an EV just like they buy other cars, with little research and little understanding of the features and capabilities.

 

[llinthicum1]

IMHO, Mach-e sales (and F150 Lightning, Transit) will increase in time because:
1. Announcement that Ford will be moving to the NACS charging standard enabling Ford Ev's to use Tesla super charging station network. This will provide Ford a reliable charging network nation wide. This will probably allow ford to reduce size of battery since range may not be as important. Smaller battery means lower cost.
2. The new LFP battery for the standard range Mach-e (and Lightning) will be cheaper to manufacturer. Can also charge to 100%.
3. Many consumers would like a Mach-e, but they are priced out of the market. With new battery technology and better infrastructure described in #1 and #2, costs should come down. You can spec a 2024 Mustang Ecoboost in the mid-$30's. If Ford wants to increase sales of Mach-e, make it more affordable.

 

[Vulnox]

It's tough to know the cause of the sales numbers for May, I suspect part of it is the build halt in Jan/Feb, and then delivery timing, but I would have still expected May to be the month that recovered. We are in Michigan, so one of the longer trips possible, and ours didn't take two months. They did lose a bunch of MMEs in a trail derailment, but not enough to offset numbers that bad.

That said, my dealer, one of the top 5 highest volume in the country, only shows 6 MMEs available and when I was there yesterday I only actually saw one on the lot. I suspect supply is still a factor, but also I think if there is a cooling it isn't for lack of interest in the MME so much as it being hard to overlook how cheap it is to get a Model 3 or Model Y right now. Having driven both, I think the MME is the better vehicle by a mile, all things considered, but the Tesla name recognition in the EV space, the price, and the charging network, are going to be a big pull.

June will be the big test, newest price changes will be commonly known, delivery issues should at least be to the point where more vehicles are on the lot in more places. I am hoping it isn't a general cooling to just the EV market.

 

[Johnny572]

Less than 3000 sold in May?
https://insideevs.com/news/670376/us-ford-bev-sales-may-2023/

You lose the full tax credit and Tesla keeps dropping prices….not good for the other companies including Ford and the MachE.

 

[shutterbug]

IMHO, Mach-e sales (and F150 Lightning, Transit) will increase in time because:
1. Announcement that Ford will be moving to the NACS charging standard enabling Ford Ev's to use Tesla super charging station network. This will provide Ford a reliable charging network nation wide. This will probably allow ford to reduce size of battery since range may not be as important. Smaller battery means lower cost.

How is the announcement of adapting NACS sometime in 2025 going to help sales in 2023 and 2024?

 

[LF-X]

exactly. Over here in Germany the Mach-E was very attractive for the asking price of 46,900.- EUR for the base model.

The same thing now is 62,900.-. That is SR RWD without any extra package. If anyone asks me as a owner of an Mach-E if I would buy one, the answer is strict and without any doubt a clear no, never, not for that price.



The ID.5 starts at 48k, the IONIQ 5 at 44k, the EV6 at 47k, Model Y at 44k.

It needs to get back below 50k in Europe as it was in 2021. When it came out you could get it below 40k after state grants. Very competitive.

 

[thekat03]

I am just going to hope that the CR1 I ordered but cannot buy for several more weeks fails to get sold before I can get it. There were 3 selects on the lot with it, much more affordable than the CR1, and I see a few other premiums scattered in other dealerships around the state, but they do seem to still be selling. I recently saw a couple Ariyas, Ioniq-5s, and Solterras while out, so I think the whole EV car market may be slowing a bit (if not all of the car market).

 

[Vulnox]

How is the announcement of adapting NACS sometime in 2025 going to help sales in 2023 and 2024?

They said they would be sending (selling? not clear on that, but available) adapters out to all existing EV owners Spring 2024, the 2025 would be for implementing NACS directly into the vehicle for next gen EVs.

https://media.ford.com/content/ford...n-access-to-12-000-tesla-superchargers--.html

Even Spring 2024 is still a year away assuming they stay on target, but it's a good incentive to those looking now to consider an MME knowing they are likely to have that access within the year.

 

[RickMachE]

You lose the full tax credit and Tesla keeps dropping prices….not good for the other companies including Ford and the MachE.

The Mach-E did NOT lose the full tax credit, it lost half of it.

In searching on Ford.com, it looks like there are a lot in my area. One dealer has 2. Another shows 26, but most are "dealer ordered" which means they are not there.

 

[heisnuts]

I don't see sales on the MME increasing in the near future. The last two years it was brand new, there were a lot of early adopters who wanted the car, and there were a lot of flippers who were solely looking to buy the car at MSRP and then reselling it for a profit. Now all three of the above are gone and you have the MME priced higher than a Tesla, does not qualify for the $7,500 credit, and cannot currently use the Tesla charging network.

IF Tesla really does open the charging network to Ford EVs, that might help. However, that is one I would wait and see if it actually happens. Elon says a lot of things that later turn out to be a lot different in the future. If you really were going to allow this to happen, why not open it up right now to all Fords and allow them to use an adapter? Why would it take until sometime next year before this could happen?

 

[ArthurDOB]

The slippery slope on this site is well-greased.

 

[RickMachE]

I don't see sales on the MME increasing in the near future. The last two years it was brand new, there were a lot of early adopters who wanted the car, and there were a lot of flippers who were solely looking to buy the car at MSRP and then reselling it for a profit. Now all three of the above are gone and you have the MME priced higher than a Tesla, does not qualify for the $7,500 credit, and cannot currently use the Tesla charging network.

IF Tesla really does open the charging network to Ford EVs, that might help. However, that is one I would wait and see if it actually happens. Elon says a lot of things that later turn out to be a lot different in the future. If you really were going to allow this to happen, why not open it up right now to all Fords and allow them to use an adapter? Why would it take until sometime next year before this could happen?

Again, all Mach-Es fully qualify for 1/2 tax credit. HOW MANY TIMES ARE PEOPLE GOING TO REPEAT THIS INCORRECT INFORMATION?

As to your comments about the agreement with Tesla, do you think that Farley would announce it without a signed deal? You might want to watch the video or do some reading, they are going to integrate it into FordPass, so there is work to be done so you can use Plug and Charge. Why would Farley want us using the Tesla app? Why would he want us having cords that don't reach?

I keep reading what people post and wonder what's so hard to understand?

 

[Mach1E]

I’m not a car collector. I couldn’t tell you makes and models, and have no experience to back up what I’m going to say next, but…
I wonder if the Mach E is going to be a failed brand. Like the Edsel. Sure, they are doing a good job keeping up with updates, but the car is outmatched by the competition. Technology is all last years stuff, and buggy. Fast charging is slow, and outdated. 150 kilowatts? Competition is 400, or 800. My car has been very reliable, but the two dealers near me either don’t have a clue, or just don’t care. When this car starts breaking down, which everything mechanical will do eventually, taking it apart and putting it back together doesn’t seem like it’s going to be easy. Or seems like a nightmare. I could go on.

Problem is I love this car, and for a similar dollar, I’m not sure I could find a ICE that will match it. So, I’m keeping my fingers crossed, and hoping I’m wrong.

I think you’re way off the mark.

This car is still very unique on the market.

Show me a better looking, better performing crossover BEV on the market for around the same $$ and I’ll buy it right now.

Until then, I’m keeping my Mach E.

Couldn’t car less about fast charging. Never done it and never plan to.

Sponsored