Would you pay for a BlueCruise Subscription?

[txaggies07]

I’ll for sure do it because my first renewal will be after I get BC 1.3 and is $600 for 3 years. After that who knows.

Same. I plan to do the $600 for 3 years as a job 1 owner. That is about the upper limit of what I would pay so unless it stays about that I don't see renewing it after that point.

When I commute it covers most of my drive to work which is great. I don't commute too much now but will likely start commuting again soon. It covers about half of a regular 140mi each way drive I do very regularly. It would be nice if they could enable it on some of the state highways we have in Texas that are properly marked with an absolutely huge grass median between directions.

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[alexgorod]

I would pay $2 for each time I use it, so about $10 a month.

I use "Hands On" mode of BC almost every day, and really hope that the paid subscription is only for "Hands Free".

 

[EasyPass]

8. (?)I would pay $200/yr. for a subscription paid annually.

 

[MBCook]

I will pay, but my car is early enough I get the original 3 years/$600 rate (from what I understand). I don’t use it a lot since I’m usually driving surface streets but I do like it.

I would never pay $800/yr. I can’t imagine driving enough to pay $66 a month ($75 if paid monthly). I’m sorry Ford but that’s insane.

Every single person at that price who says no: more power to you.

As of last August GM’s SuperCruise is $25/mo.

How is BlueCruise 3x better? It’s not.

 

[JoeDimwit]

I am not sure why there are so many people saying that blue cruise is only for 3 years. My car came with blue cruise on the window sticker without any mention of 3 years. I believe that after 3 year that you will not get any updates, but the software already in the car should still work. This is no different as the navigation which you get 3 years update, but will still work after 3 years without subscription.

BlueCruise and BlueCruise + Handsfree are 2 different things. What we are talking about in this thread is the second one. The hands free driving option was always going to be a for a fee service.when it was originally announced, the price was going to be $600/3 years. I thought then, and still feel now, that this is too high a price for the utility of the feature.

 

[tking2422]

I use Bluecruise Handsfree daily. I would probably pay the $300 per year. I absolutely will not pay $800

 

[HuntingPudel]

I didn’t vote because none of the answers really fit. Ford would not put the Co-Pilot 360/Active 2.0 package on my GT-PE so BC is not compatible with my car. Even if I had the package, I am pretty sure I would not subscribe to BC. Doesn’t mean that I wouldn’t mind trying it out just for kicks though. ?‍?

 

[RickMachE]

I am not sure why there are so many people saying that blue cruise is only for 3 years. My car came with blue cruise on the window sticker without any mention of 3 years. I believe that after 3 year that you will not get any updates, but the software already in the car should still work. This is no different as the navigation which you get 3 years update, but will still work after 3 years without subscription.

As already noted, the handsfree option is a subscription.

There are other subscriptions you signed up for. Ford's BlueOval network for charging. Connected Navigation with traffic. When those expire, they stop working.

 

[ctenidae]

It's a fun gimmick briefly. I'd go for a pay-per-use model. It would probably cause me to choose differently all both times a year I think to use it.

 

[RyanSD]

$800/yr is just too much for such unreliability and not enough updates without added functionality.

I've decided to try and go the Open Source route (will update the forum as things progress) and will be attempting to install OpenPilot once the C3X hardware begins to ship.

 

[pottslaw]

I have found the Ford Blue Cruise (“Hands Free”) feature unusable as currently implemented and certainly would not pay for it when it becomes a subscription. Although I have driven for decades and never had a driving accident, Blue Cruise thinks I am not watching or paying attention to the road. Compared to my other vehicle with lane centering, Blue Cruise does not perform as well.
I was interested in other owners opinions.

I would not pay for a subscription for the current Blue Cruise software in my Job 1 2021 Mach E Premium ER. I use it, but I wouldn't miss it if it went away. If the new Blue Cruise is as good as Ford says (and I hope to get to try it before my free subscription runs of at the end of this year), I would pay $100 to $200 per year to keepit. I certainly would not pay $800 per year.

 

[superdave80]

Ford is effin' sky-high if they think $800/year is a good price point.

 

[KevinS]

Let's hope they don't see their subscription strategy as covering their other losses!

 

[bbhaag]

I recently took a 336 mile round trip up to Lake Forrest IL and back. This was the first time I really got to use BC besides just taking it on the local interstate to try it out or to show it off.

Holy crap was it awesome. Once we got on I-55 heading north BC took right over and the system felt very confident. We were a little nervous at first especially when passing larger vehicles but after 50 miles the nervousness started to fade. After 75 miles I was in love with this feature. It handled Chicagoland traffic without breaking a sweat and even on I-294 which is under heavy construction BC did very admirable.

So back to the origin question of would I pay for it? Not at the current pricing structure. I just don't do enough long trips to justify the cost. Maybe if it was offered on a per month basis or the subscription cost was $200/year with a 3 year sub......maybe but even then I would really have to think if it was worth it for my use case.

 

[azerik]

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