Would you pay for a BlueCruise Subscription?

[bbachrac]

I have found the Ford Blue Cruise (“Hands Free”) feature unusable as currently implemented and certainly would not pay for it when it becomes a subscription. Although I have driven for decades and never had a driving accident, Blue Cruise thinks I am not watching or paying attention to the road. Compared to my other vehicle with lane centering, Blue Cruise does not perform as well.
I was interested in other owners opinions.

Update 3 October 2023
I now have a 2023 Mach-E Premium and the Blue Cruise system works for me in this version.
As I posted previously, my 2022 Mach-E Premium was non-repairable after I was hit by a fleeing robbery suspect in a reckless pursuit by police and the car crashed going backwards into the center divide.

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[KevinS]

Aside from a meager stretch of several miles that I rarely travel, it does not even work in my area despite there being many miles of divided highway roads.

So, that's a hard pass...

 

[shadowsjc]

I've used it a couple of times. It's cool. But there's no way I would pay for it.

 

[elmedico27]

I use it daily, as my commute, while short, is almost all mapped highway. There are a couple spots where it disengages, but I'm interested to see if 1.3 fixes that. I absolutely love it, and would really like to continue using it.

That said, no way would I pay $800/yr for it. I'd probably max out at around $15/month, even better with an annual plan at around $150.

 

[MacherAWD]

Works great for me all around New England.

Would I pay? Yes
would I pay $800 a year? No
would I pay $100 a year? Sure.

 

[Mopey]

Your poll has no option for Ford's single month plan, which I might use if I were going on a long trip.

 

[RickMachE]

I have found the Ford Blue Cruise (“Hands Free”) feature unusable as currently implemented and certainly would not pay for it when it becomes a subscription. Although I have driven for decades and never had a driving accident, Blue Cruise thinks I am not watching or paying attention to the road. Compared to my other vehicle with lane centering, Blue Cruise does not perform as well.
I was interested in other owners opinions.

You are in the minority finding handsfree "usable". I've put thousands of handsfree miles in, and love it.

I knew, as did nearly everyone, that it WAS a subscription feature with 3 years included with purchase. I expected to pay $200 a year. I probably won't pay $800 a year.

 

[Mike Curtis]

I would consider paying for it IF IT WERE REASONABLE - when they price shot way up recently I thought that was a completely BS backstabbing of customers. If you tell us we have it for 3 years then it is $300/year after that, maybe. $800? Go to hell - that's bait and switch BS.

 

[Blue highway]

Price matters.

 

[BigMach-E]

Works great for me all around New England.

Would I pay? Yes
would I pay $800 a year? No
would I pay $100 a year? Sure.

I think that’s the more realistic question: what’s the appropriate price point. And I think you hit the nail on the head. The convenience is about worth 100 a year to me, not much more, and I like the feature. I think the sweet spot would have been 100-200 per year depending on if you were signing up for multiple years. What Ford suggested just makes people angry, and they won’t do 800 a year.

 

[summerlinLV]

I am not sure why there are so many people saying that blue cruise is only for 3 years. My car came with blue cruise on the window sticker without any mention of 3 years. I believe that after 3 year that you will not get any updates, but the software already in the car should still work. This is no different as the navigation which you get 3 years update, but will still work after 3 years without subscription.

 

[MacherAWD]

I think that’s the more realistic question: what’s the appropriate price point. And I think you hit the nail on the head. The convenience is about worth 100 a year to me, not much more, and I like the feature. I think the sweet spot would have been 100-200 per year depending on if you were signing up for multiple years. What Ford suggested just makes people angry, and they won’t do 800 a year.

Yup, or offer a monthly option, so summer we road trip a lot, and in lots of traffic, I would probably pay more to enable it for July/Aug, but then cancel if it is pricy.

 

[Blue highway]

I am not sure why there are so many people saying that blue cruise is only for 3 years. My car came with blue cruise on the window sticker without any mention of 3 years. I believe that after 3 year that you will not get any updates, but the software already in the car should still work. This is no different as the navigation which you get 3 years update, but will still work after 3 years without subscription.

uh... no.

• Many cars do not have 3 years included.
• When the included / trial period ends, BC will not work anymore even though the SW is in your car. It will not work because the expiration date of the map will be exceeded and BC will not engage... sorry.

 

[Stanmckinney]

NO. NO. NO. NO. NO.

 

[hybrid2bev]

I’ll for sure do it because my first renewal will be after I get BC 1.3 and is $600 for 3 years. After that who knows.

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