Does Ford Not Want New Mach E Buyers?

[HuntingPudel]

Hey you get front license plate holder for free hurrah!

I told my dealer not to drill my bumper for the bracket and asked them to keep the bracket. ??

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[RedStallion]

2. It's worse than useless, it's dangerous.

3. I find the likelihood of Kick to Open not working is directly related to how much I have in my hands and how hard it will be to set down to press the button.

3.5 It does like to open when I walk near the back of the car in the garage, when I'm not kicking under the car though.

Yeah, the park assist isn't functional. A few times I used it in the beginning it was trying to crash the car into other parked vehicles. Now this useless feature is only activated by my dog's paw. I'm still not sure if he's doing it deliberately to annoy me.

Regarding the trunk kicks, mine is working flawlessly, perhaps me playing soccer when I was young is appreciated by the car. I always open the trunk with a kick, otherwise I wouldn't remember what to do.

 

[BigMach-E]

Yeah, expect more decontenting, and no MSRP pricing drops. Expect dealers to have a lot more inventory piling up, and the ability to work a deal. I feel like the MME was a total slam dunk when there was no competition other than the MY, and that was more expensive. Now that the MY is cheaper than the MME, folks who have price as a big operative matter in their decision will go that route.

Folks who care most about out and out performance but need a crossover will go EV6 GT, or wait for the Ionic N. Hell, the Fisker Ocean looks decent, the Blazer EV is cool.

I love my GTPE with all the bells and whistles, but I’m not sure if I would buy again.

Kick to Open is very useful, the sensor and camera combo is useful, I have even found a few occasions where Active Park Assist has been useful, but it is slow. I’m still glad to have it.

I can’t wait for BC 1.3 just to try it. BC 1.0 I use a lot, but it disengages a ton on freeways that should be fully mapped.

 

[MachEMaster]

Welcome to part 2 of 2023!

1. BC This has been bandied about repeatedly here. I’ll not duplicate those posts as I have no pony in that fight since there are no BlueCruise roads here. Take a gander at the BC threads. Only job 1 cars get a one time $600 for 3 years deal.

2. Park Assist. I hate it and won’t use it. Plus, there are still parts issues anyway. It hasn’t been a thing for a long time.

3. Kick to Open. Same parts issue. Mine almost never works and I can do without it anyway. I’ll be glad to donate my kick to open chips to charity,

I got Bluecruise for "free"on my '22 Select AWD. I was price protected on my order, then they raised the "Comfort & Tech" package by $600

 

[EVS]

Today just for fun I went to the Ford website and used the configurator to build my exact spec of car. I was shocked and extremely disappointed at what I saw.

• MSRP - Almost $10,000 more than I paid... And this is assuming you don't get markups

So basically they're charging $10k more for a car that has fewer features, and higher subscription costs. That is insane to me. Why would anyone buy this when the Model Y exists. A similarly equipped Tesla Model Y is $10,000 cheaper!

You didn't say your absolute price. Assuming $50k, that's a 20% increase over 2.5 years. If you compound the 8% annual inflation in the US for 2.5 years, it will be close to 20%. So inflation alone can explain the price increase just fine. Haven't you heard of the latest stand-off with the UAW?

But there are lots of other factors. Early on, Ford underpriced the car and dealers used the gap in demand and supply with huge mark-ups and pocketed the difference. Then Ford adjusted prices higher to pocket part of that themselves. It's not a daily price change like Tesla, but still they aren't blind nor dumb.

Tesla OTOH increased prices 1-2 years ago with much less competition (chips supply woes cutting gas car supplies, lack of 300 mile range EVs) and are now getting desperate to keep the growth story alive in the face of increasing competition. So different motives.

But at the end, it's all a matter of demand and supply. As Ford CEO says openly, the electric cars are still making loss for Ford. So there isn't much incentive to try to sell more.
Cars are obviously not all about price.

 

[woody]

Kick to open has worked for my wife(she asked me the other day if there was another way to open it so I showed her again)and me since day one. Kick to close has sometimes been a bit uncooperative, but reliable lately.

 

[voxel]

My local Ford dealers whom I speak to because I have Bronco orders with - tell me that Mach-E still briskly…. just not flying off the lots but that’s the same situation with Broncos.

Back in 2021, Model Ys were $10K more expensive but folks were still buying them in droves. Folks who want a Mach-E will buy one.

And in 2021 there was more than just the Model Y…because the ID.4 was around as was the I-pace and e-tron and Bolt and Kona.

I do think the EV hype has died a little. Not everybody wants an EV now… and are looking at alternatives. Heck, I spent the weekend driving my gas SUV as I had zero desire to deal with EV charging with my Rivian.

 

[SignMD]

Today just for fun I went to the Ford website and used the configurator to build my exact spec of car. I was shocked and extremely disappointed at what I saw.

A bit of context: I've owned my Mach E since April of 2021. Very early build. I got VERY lucky with the timing of my purchase. I got it at MSRP before the car market went insane.

Here are the differences I found between my Mach E and 2023 builds.

• Blue Cruise - 90 days free with the option to renew at $800/year. Mine got BC via OTA last summer and I still have it for free. At the end of the year I'll be able to buy 3 years at a cost of $600 total ($200/year)
• Park Assist - I guess self parking is gone? No mention at all of the feature. Mine came with it fully functional, 2022 models came with an upgrade promise, now it appears to be gone entirely?
• Kick to Open Tailgate - Again no mention of this feature. Too bad because I LOVE this feature. So handy when I get close to the car with full hands
• Mobile Charge connector - Ford is charging $500 for this. Tesla charges $230. I got mine for free
• MSRP - Almost $10,000 more than I paid... And this is assuming you don't get markups

So basically they're charging $10k more for a car that has fewer features, and higher subscription costs. That is insane to me. Why would anyone buy this when the Model Y exists. A similarly equipped Tesla Model Y is $10,000 cheaper!

When I got my car in April 2021 the EV scene was very different. The only real Mach E competitor was Tesla Y. At the time the two were similarly priced, but the Y didn't qualify for the federal tax credit. So my Mach E was cheaper, and had the added benefit of being a good looking car (not hard to look good when being compared to an egg though). I was and still am VERY happy with my purchase.

Sure I've had (And even now still have) my fair share of early adopter issues. But as a whole I've been very happy with my car. Over 50,000 miles and it's treated me very well and been SOOOOOO cheap to maintain and run.

But sadly I cannot recommend anyone buy a new Mach E, when you can get a similar Tesla for SO much cheaper. Even if it is ugly

Don't forget they dropped the laminated glass.

 

[BalsaDust]

Mach-E's by me sit on the lot an average of one week, they still sell well for my local dealer and he is even "dealing" on the prices to move product.
Those of us that have purchased a Mach-E and kept them, we did so because it was something we wanted.
Me personally I could buy anything I want (the advantage to hoarding money all my life) and I chose an MME. Yes I could have bought a Tesla but I preffer not to drink that cool-aid and besides I have been a @Ford owner most of my life.
Looking at pricing from my 22 Premium to a new 23 the pricing has only gone up $265!
Yes that right and here is the proof showing my MSRP with destination as $59,140, and a new comparable build WITH the mobile charger at $59,405!

And the best part is my local dealer is also knocking off the destination charges on all new MME sales!
Yes I see what the naysayers are going to say, I also had a regional discount as well, and what you don't know is that my final price was almost 10k below the msrp total because of the regional discount, Ford loyalty discount (dealer incentive) and X-plan I had applied also, and this is NOT including a 4k Delaware EV credit and the 7.5k federal credit.

I bought (ordered)my MME on a whim after seeing one in the dealer showroom and test driving one. I had been thinking about going electric for some time and even looked into an I-Pace from Jaguar but the local Jag dealer didn't even want to talk to me because of my attire and said I "wasn't Jag worthy"

Sorry for the long read but I just needed to clear up a slight misconception on pricing

Tony

 

[Shelbeast]

Today just for fun I went to the Ford website and used the configurator to build my exact spec of car. I was shocked and extremely disappointed at what I saw.

A bit of context: I've owned my Mach E since April of 2021. Very early build. I got VERY lucky with the timing of my purchase. I got it at MSRP before the car market went insane.

Here are the differences I found between my Mach E and 2023 builds.

• Blue Cruise - 90 days free with the option to renew at $800/year. Mine got BC via OTA last summer and I still have it for free. At the end of the year I'll be able to buy 3 years at a cost of $600 total ($200/year)
• Park Assist - I guess self parking is gone? No mention at all of the feature. Mine came with it fully functional, 2022 models came with an upgrade promise, now it appears to be gone entirely?
• Kick to Open Tailgate - Again no mention of this feature. Too bad because I LOVE this feature. So handy when I get close to the car with full hands
• Mobile Charge connector - Ford is charging $500 for this. Tesla charges $230. I got mine for free
• MSRP - Almost $10,000 more than I paid... And this is assuming you don't get markups

So basically they're charging $10k more for a car that has fewer features, and higher subscription costs. That is insane to me. Why would anyone buy this when the Model Y exists. A similarly equipped Tesla Model Y is $10,000 cheaper!

When I got my car in April 2021 the EV scene was very different. The only real Mach E competitor was Tesla Y. At the time the two were similarly priced, but the Y didn't qualify for the federal tax credit. So my Mach E was cheaper, and had the added benefit of being a good looking car (not hard to look good when being compared to an egg though). I was and still am VERY happy with my purchase.

Sure I've had (And even now still have) my fair share of early adopter issues. But as a whole I've been very happy with my car. Over 50,000 miles and it's treated me very well and been SOOOOOO cheap to maintain and run.

But sadly I cannot recommend anyone buy a new Mach E, when you can get a similar Tesla for SO much cheaper. Even if it is ugly

True on all counts. The used market took a big hit w/20K under MSRP. Ford is offering 3500 off in my area after tax went from 7500 to 3500. Def. scheming the tax rebate. NO ONE should be buying new. This will catch up with Ford very soon.

 

[Shelbeast]

Why is it every time something costs more than someone thinks it should, they cry 'price gouging'? Price gouging is typically taking advantage of some sort of emergency to hike up prices on essentials like food, water, medicine and gas. Taking advantage of a bad situation. Typical intervention to price gouging is rationing (price gouging only works when there's insufficient supply and very high demand).

A MME is far from essential. Ford can price it however they want to meet their objectives of margins and volume based on market dynamics. Ford saw dealers getting ADM in a sellers market and decided they wanted that revenue rather than giving it to the dealers (market price is market price, it's just the split of who gets more of the profit - Ford or the dealers). They just had horrible timing with the market having changed.

If you don't like the price and can't negotiate a lower one, either find a different car to buy or wait for the market to be more favorable. There is no gouging here.

Maybe price fixing a better word. They did take advantage of the BS chip shortage and priced the MME based on the tax incentive. I understand it's about making money at the end of the day. Other Manuf. have adjusted already to the market while Ford and dealers are in dreamland.
Correction: Ford saw folks reselling their cars for more and they don'ts likes dats.

 

[RT1 MME266]

If @Ford is watching, recently my friend tested drive MME 2023 PREMIUM AWD, extended range, blues cruise, portable charger, MSRP $62,040.

We went to Tesla showroom, tested model Y, LR, autopilot MSRP $$58,130

guess what, he decided to go with the cheaper one.

I could not recommend MME with almost $4K difference, and he was no dummy.

Stay competitive Ford, it is a only going to get brutal. Don't let dealership play the gimmick of discounting. Your first point of sale is your web site where people go to check price out, then research the web and ask friends. Few will know the discounted prices in the dealership, no one enjoys dealing to price negotiation.

 

[Mach1E]

If @Ford is watching, recently my friend tested drive MME 2023 PREMIUM AWD, extended range, blues cruise, portable charger, MSRP $62,040.

We went to Tesla showroom, tested model Y, LR, autopilot MSRP $$58,130

guess what, he decided to go with the cheaper one.

I could not recommend MME with almost $4K difference, and he was no dummy.

Stay competitive Ford, it is a only going to get brutal. Don't let dealership play the gimmick of discounting. Your first point of sale is your web site where people go to check price out, then research the web and ask friends. Few will know the discounted prices in the dealership, no one enjoys dealing to price negotiation.

He could get a select for cheaper.

There will always be a cheaper car.

But yes, Tesla is the relative bargain at the moment. I’m betting it’s temporary because they’re blowing out inventory before the new models come out.

 

[BigMach-E]

He could get a select for cheaper.

There will always be a cheaper car.

But yes, Tesla is the relative bargain at the moment. I’m betting it’s temporary because they’re blowing out inventory before the new models come out.

Exactly this. I would rather not have a MuskMobile. Also, this talk of Ford selling EVs at a loss probably is taking in the cost of all of the things they are doing around EVs (retooling, building new plants, retraining staff, warranty repairs) that actually have close to nothing to do with the material cost of the vehicle itself. I do not believe that Ford would be doing this if the actual material cost exceeded the selling price. So please take “it costs more to make than we are selling it for” with a grain of salt. In my area, the MME is still selling, but most dealers have given up on crazy ADM, there are a few still trying though.

 

[generaltso]

If @Ford is watching

Robert definitely isn’t watching. He hasn’t been back to the forum since April of 2022.

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