Mach-E Q1 2025 Sales Up 21%. Ford Electrified Vehicles Off to Record Start

[dimes4slim]

Ford Mach-E sales for Q1 2025 are up 21% over 2024, with 11,607 units sold.

Press Release

Ford Pickups Have Best Start in Over 20 Years; Q1 U.S. Retail Sales Grow, Led by F-Series, Electrified Vehicles and Bronco

Ford Motor Company U.S. retail sales rose 5% in the first quarter propelled by a 19% retail increase in March

• Sales of F-Series, America's best-selling truck, grew 24%
• Ford electrified vehicle sales start the year totaling a record 73,623 in the first quarter - up 26% - led by a record start for hybrids and electric vehicles, up 33% and 12% respectively
• Sales of off-road performance vehicles grew 20% in the first quarter, led by a 35% increase in Bronco sales
• Ford Pro Intelligence software platform subscriptions, based on end-of-quarter estimates, up about 20% year-over-year with approximately 674,000 active subscriptions

DEARBORN, Mich., Apr. 1, 2025 - Ford Motor Company's commitment to offering customers a wide range of powertrains across its lineup of work, adventure and performance vehicles helped the company deliver record-breaking sales for electrified vehicles and its best first-quarter pickup sales in more than 20 years.

Overall Ford retail sales rose 5% in the quarter driven higher by strong March results, which increased 19%.

In March, F-Series sales rose 38% and fueled a first quarter increase of 24% on sales of 190,389 trucks. F-Series continued as America's best-selling truck lineup, leading the way with its broad offering of gas, diesel, hybrid and electric trucks. No other truck manufacturer offers this level of choice in the marketplace.

F-Series, along with the popular Ranger and Maverick, together lifted Ford's total pickup sales to 243,317 in the first quarter. To close out the quarter, Maverick, as a result of improved availability, tallied an all-time monthly sales record of 19,008 pickups sold in March.

Based on strong retail sales in March, total sales for the month increased 10%. Overall, total Ford sales for the quarter decreased 1% year over year mainly due to daily rental fleet sales timing and lost volume from the discontinuation of the Ford Edge and Transit Connect.

Ford Electrified Vehicles Off to a Record Start

Coming off a record year in 2024, electrified vehicles (hybrid, plug-in hybrid, and electric) sold at a fast pace in the first quarter with sales totaling 73,623 - up 26% over last year. In the first quarter, Ford's electrified vehicles represented 15% of total sales - up 3 percentage points over the same period last year.

Mustang Mach-E is off to a record start on sales of 11,607 electric SUVs, despite limited inventory. The 2025 model year Mustang Mach-E SUVs are now in transit and will make their way to dealer lots in April.

Sales of E-Transit, America's best-selling electric van rose 30%, totaling 3,756.

Total hybrid sales rose 33%, with F-150 hybrid also up 33%. Maverick, America's most affordable pickup, begins the year as America's best-selling hybrid pickup on sales of 21,414.

Bronco Pushes Off-Road Performance Sales Higher

Ford off-road performance vehicles totaled 105,222 pickups and SUVs in the first quarter - up 20%. These off-road performance vehicles include Bronco and Bronco Sport as well as Raptor, Tremor, Timberline and FX 4 vehicle packages on Ford pickups and SUVs.

Ford begins the year with its off-road performance vehicles representing 21% of our total sales, up nearly 4 percentage points compared to a year ago.

Bronco, the leader of Ford's off-road performance vehicles, jumped to a strong start in first quarter on sales of 32,595 SUVs, up 35% compared to the same period last year. Based on the most recent retail registration data, which lags in its availability, Bronco outsold Jeep Wrangler in December 2024 and January of this year.

The Bronco family, including Bronco Sport, totaled 65,958 SUVs - up 19% over last year.

Ford Pro Intelligence Software Sales Up; BlueCruise Continues to Grow

Since 2023, the number of Ford Pro connected commercial vehicles grew by over 40% with greater than 5 million in operation today. The Ford Pro Intelligence software platform now has approximately 674,000 active subscriptions, based on end of first quarter estimates, up an estimated 20% year-over-year.

Customer usage of BlueCruise, Ford's hands-free highway driving technology, continues to grow. At the end of the first quarter, customer usage reached an estimated 5 million cumulative hands-free highway hours driven across Ford and Lincoln. The new BlueCruise 1.4 version of software, with an improved hands-free highway driving experience, has shipped on the new 2025 F-150, 2025 Expedition and 2025 Lincoln Navigator. Meanwhile, BlueCruise 1.5 with Automatic Lane Change is shipping on the 2025 Mustang Mach-E.

Remote Services Continues to Grow

Ford and Lincoln dealers provided customers with more than 3.8 million remote service experiences in 2024.

That momentum continued into the first quarter, with services up 11% percent and 879,204 service experiences. These include Mobile Service - in which technicians drive to service a customer's vehicle - and Pickup & Delivery - in which a dealer employee picks up, services and returns a customer's vehicle.

Dealers have provided more than 503,822 Mobile Service experiences during the first quarter of this year, up 14.5% percent from year-ago.

So with the Mach-E now outselling the ICE Mustang, are we now driving the real Mustang?

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[Sikkun]

So with the Mach-E now outselling the ICE Mustang, are we now driving the real Mustang?

Have been for awhile.

 

[zvez]

Where is Tesla?

tesla sales off 13% from same period last year. https://apnews.com/article/tesla-de...ests-boycott-67da667cd1267789fecf68376f2b5d14 BUT pe ratio is still 137 times earnings. The refresh of the model (y or 3?) didn't help at all. Going forward I suspect it'll get worse tho they'll come out better in terms of tariffs.

 

[zvez]

They do not report sales in the US. AFAIK, they only report global deliveries, and some people try to back out numbers from that and various registration data. Deliveries down worldwide 13% in Q1 vs. 2024.

tesla especially taking a big hit in europe and china, BYD is hammering them as well.

 

[dan_meh]

Meanwhile:
https://electrek.co/2025/04/02/tesla-delivery-miss-bigger-brand-issues-us-cybertruck-dead-weight/

Cybertruck unsellable?
Where are our Lightning friends? Is it a gloat fest over there?

 

[zvez]

Meanwhile:
https://electrek.co/2025/04/02/tesla-delivery-miss-bigger-brand-issues-us-cybertruck-dead-weight/

Cybertruck unsellable?
Where are our Lightning friends? Is it a gloat fest over there?

BUT wait, what about the MILLIONS of deposits they had (I know only a $100 so pretty meaningless). ? I can't say I'm troubled by tesla and cybetruck cratering.

 

[Bobcat17]

Imagine if Ford had something new in the BEV pipeline for this year or even next in the US.

I also understand the company expects another year of losses for the Model E division (though likely not the company at large). "Liberation Day" tariffs sure aren't going to help either.

Mr. Farley has been rather quiet lately it seems. The Mach-E and Lightning are solid offerings. It would be a bummer if they became Ford's versions of Nissan Leaf (good start, no follow up).

Glad sales are going well (though in no small part due to incentives). I still love my car.

Where are Mach E's made? Tariffs fears may have helped 1st quarter sales.

 

[DragonmasterLou]

Where are Mach E's made? Tariffs fears may have helped 1st quarter sales.

Mexico.

 

[iam-s-Hon]

I'm glad Ford is doing well. REALLY!
However, I still am not interested in paying a fee for hands-free cruise control when for $0 I can just keep my hands on the wheel.
That said, I am of the generation that grew up without cellular telephones, without personal computers and without apps. I added my own cruise control systems in the late-seventies and early-eighties, before they became standard equipment. Those were interesting engineering solutions.

Don’t knock it if you haven’t tried it. It’s next level assist over adaptive CC. Nice to have the option on road trips especially when solo. Can reduce feeling of fatigue on arrival even if using just for part of a trip. It has value for some.

 

[Ahlarict]

Don’t knock it if you haven’t tried it.

I've tried it. I still have an active trial. I've disabled it because all of that beeping and "now I've got it, now I don't" drove me nuts. I am an adaptive cruise control addict however, and I'm pretty happy with the Ford implementation. Jury is still out for me on the "predictive speed" feature, but I've still got that enabled for now...

I am jealous of your satisfaction with Blue Cruise - I really wanted to like it!

 

[Pez68]

I bought mine specifically because I wanted to beat the tariffs. My friends in the industry told me it was going to save me thousand and thousands of dollars, and that my intuition to buy in March was spot on. I feel bad for the people waiting on the 2025 Mach-E, as you may be getting hammered once they are delivered.

 

[Ford_orr]

BUT wait, what about the MILLIONS of deposits they had (I know only a $100 so pretty meaningless). ? I can't say I'm troubled by tesla and cybetruck cratering.

 

[Guss-E 2021]

Where are Mach E's made? Tariffs fears may have helped 1st quarter sales.

Mexico ? So yah, probably.

 

[Fremont Kid]

Don’t knock it if you haven’t tried it. It’s next level assist over adaptive CC. Nice to have the option on road trips especially when solo. Can reduce feeling of fatigue on arrival even if using just for part of a trip. It has value for some.

I've been using it since November 3, 2022, including a 1,300 mile trip from Colorado Springs to Fremont, CA. Yes, hands-free was nice to use on the very long and desolate stretches of Utah and Nevada. Just that is not nice enough to pay $400/yr.

 

[iam-s-Hon]

I've been using it since November 3, 2022, including a 1,300 mile trip from Colorado Springs to Fremont, CA. Yes, hands-free was nice to use on the very long and desolate stretches of Utah and Nevada. Just that is not nice enough to pay $400/yr.

Sure. The annual fee not for everyone. I had already taken the multi year discount on the Mach E in anticipation of 1.3 then waited a year for it. 1.3 big improvement and I do get to use it on daytrips around the NCR/DMV and Bmore metro area.

I did not subscribe on the Lightning. I use it more for local errands/truck stuff but will pay by the month if I take it for a road trip (plan to do).

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