jhalkias
Well-Known Member
- First Name
- John
- Joined
- Mar 3, 2020
- Threads
- 123
- Messages
- 2,490
- Reaction score
- 5,033
- Location
- Ohio
- Vehicles
- '21 RR ME FE, '22 Corsair GT, '22 Lightning Lariat
- Occupation
- Benefit Fund Administrator
Whether we are "influencers" or not, we can be evangelists for the product and the process.To be a bit contrarian about the marketing department: Isn't their job to attract new customers. All of us with reservations and orders are already a captured market so why would they want us crowding out the roadshow taking the place of someone who hasn't placed an order?
Besides: They are likely lazy and sending out all those e-mails to existing order holders is just a bunch of work!
Edit: Yes I'm aware that they should be doing something to keep us happy so that we keep our orders and reservations.
Back when I ordered my Mach E, on the reservation email was this:
"Watch your inbox for more information on the exciting electric journey with Ford, as well as next steps on order details for a Mustang Mach-E. "
It has been almost 12 months since then, and I went back to my mail to check.
I waited 4 months for the first email on 3/3/20. Then I got one on 3/11/20 - great. Then 2 more months until 5/15/20. Then on 6/17 - telling me it was almost time to place my order. Once I ordered, nothing again until 9/10/20 about the webcasts (which were absolutely great), then 9/30 with that AR series. Six total emails in almost a year.
I think it's fair to say I had higher expectations of customer contact than that from what was first communicated. And yes, I know Covid may have thrown a wrench in some of this. But once again, no emails about Mach Drop. No emails about the road tour. No emails about production and when we can expect to say cars at our dealerships.
I can tell you Apple's marketing department doesn't function like this. I got a PHONE CALL making sure I knew when the first order dates were for the iPhone 12 last week. On top of lots of emails.
Maybe it's not the job of the marketing department. Maybe that is the wrong term. Maybe customer communications department - because we ARE now customers - not potential customers.
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