yngwenli
Well-Known Member
- Joined
- Sep 8, 2021
- Threads
- 3
- Messages
- 1,033
- Reaction score
- 720
- Location
- So California
- Vehicles
- 2022 MME Premium RWD SR
I did not realize the pricing structure Ford has set up on the MME. It sure explains why the sales people are not interested in learning about the car and wanting to spend a ton of time getting it set up at delivery. It also explains why so many dealers are asking ADM. From the dealer‘s point of view what sense does it make to invest a lot of money for the tools, equipment and training needed to sell and service the MME to turn around and sell them for little profit even in a market like today where demand far exceeds supply.
I think this is partly a reason why dealerships are changing hands currently. As for what sense does it make to invest this money, learn the new tech, etc...the reason is because the writing is on the wall that many ICEs will eventually go away and dealers who don't get with the program will have nothing to sell and shut down. GM has already bought back/shut down like 40% of Cadillac dealers not willing to invest in EVs from 3 years ago.
https://www.msn.com/en-us/autos/new...ealers-who-cant-compete-with-tesla/ar-AAQsN1l
Multiple car manufacturers have either stopped all future development of ICE or have plans to completely stop selling them. GM, Audi, probably some others as well.
In Norway (highest EV sales in the world), I think EVs and PHEV were sold at a 90+% clip vs. ICE cars (helps that they tax ICEs up the wazoo).
On another thread, dealers are actually making RECORD profits right now so they're doing very well. As for the MME, I think the dealership probably makes good/ok $$ on the MME, but the salesperson, maybe not so much and hence, the ADM if they want to eat, but dealers still probably do fine selling at MSRP.
Even before this, I think we can all agree car salespeople were pretty clueless about EVs and even ICE cars they sell, etc...I don't think this is a new phenomenon and why car salespeople are the least (or 2nd worst) trustworthy profession in existence.
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