HondaRacer

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Press Release:

FORD TO SIGNIFICANTLY INCREASE PRODUCTION OF MUSTANG MACH-E IN 2023, REDUCES PRICES ACROSS THE BOARD

JAN 30, 2023 | DEARBORN

DEARBORN, Mich., Jan. 30, 2023 – With its new EV supply chain coming online, Ford is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.

The production increase is a key part of the Ford+ Plan, underscoring the company’s commitment to lead the EV revolution by increasing the value of its EVs for customers, continuing to position Mustang Mach-E as a compelling option for those looking for an electric SUV, and growing market share. Ford already offers EV customers a full-size truck, SUV and van – and has secured the batteries and raw material to scale production of all these models in 2023.

Mustang Mach-E delivers the 0-60 thrills with an available EPA-estimated 300+ mile range1 and zero tailpipe emissions. It is available with BlueCruise hands-free driving on more than 130,000 miles of highway and can be updated through over-the-air Ford Power-Up software updates. All Ford EV customers also have access to more than 79,000 charging plugs and growing through the BlueOval Charge™ Network, North America’s largest public charging network.2

Almost all of Mustang Mach-E’s growth to date is incremental to the brand with two-thirds of Mustang Mach-E customers coming from competitor brands.

The Mustang Mach-E was the No. 3 EV model in the U.S. in 2022 and the updated pricing is part of Ford's plan to keep the SUV competitive in a rapidly changing market, while strengthening Ford’s position as the No. 2 U.S. EV manufacturer as it continues to scale that part of the business.

“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer, Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”

Ford Mustang Mach-E Official: Ford cuts 2023 Mach-E pricing 🔻 and increasing production 🔺! Screenshot 2023-01-30 at 5.51.36 AM



MSRP excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge.

Existing Mustang Mach-E customers awaiting delivery of their vehicle will automatically receive the adjusted price and for customers with a sale date after Jan. 1, 2023, and already have their Mustang Mach-E, Ford will reach out directly.

“Part of our mission at Ford is to treat customers like family,” said Gjaja. "We want our customers to know they made the right decision by choosing a Mustang Mach-E, and we’ll continue to play a proactive role in doing the right thing for those joining the Ford family.”

In addition to adjusted pricing, on Mustang Mach-E vehicles ordered between Jan. 30 and April 3, 2023, Ford Credit will be offering special rates as low as 5.34%.

“This is a natural companion to the new Mach-E pricing,” said Craig Carrington, Ford Credit executive vice president for North America. “The offer is straightforward and competitive, enabling customers to lock in today’s rates, even if rates go up between order and delivery.”
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RickMachE

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Wow, this is interesting. Wonder what they'll do on the F-150 Lightning...

Of course they already were increasing production, nothing new there.
 
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RickMachE

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I can't imagine that it doesn't.
 

yngwenli

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Wow, this is interesting. Wonder what they'll do on the F-150 Lightning...
Are there even on the lot Lightnings? Would be awesome to pick up a base one at MSRP ~$40k, but those were probably rarely built early on. :)

I'm thinking Ford has a very hard time competing with the extended battery option due to their own costs. For long road trippers, the Tesla MY is tough to compete with if you need the range, but < $55k MYs are not that common on the website anymore (they're pretty much all gone and you'd have to keep refreshing non-stop and deal with any QC issues if you find one).

I'm guessing Ford went this route because with 0 < $55k MY inventory, if one were to get a Mach-E Premium with extended range/AWD ($58k - $61k), you're now competing with what's available MY ($56k - $59k).

Is someone willing to pay $2k - $3k more for a Mach-e vs. a MY?
 
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Jimrpa

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My Tesla fanboy friend is already taunting me that this is a desperate move of a dying company because he claims Ford doesn’t have the margins to support such massive price cuts 🙄
 

phil

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Still nothing about passing federal income tax credits to customers through Ford leases.

You know, to make "Mustang Mach-E even more accessible to customers and keep it competitive in the marketplace."
 

MachKet

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My Tesla fanboy friend is already taunting me that this is a desperate move of a dying company because he claims Ford doesn’t have the margins to support such massive price cuts 🙄
Seems like they really don't. The price cuts are pretty weak compared to what Tesla did
 

awp0

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My Tesla fanboy friend is already taunting me that this is a desperate move of a dying company because he claims Ford doesn’t have the margins to support such massive price cuts 🙄
Maybe it's just me, but when I look at this pricing I don't think "massive price cuts". Less than 10% for each configuration except the ER battery itself.
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