BlueCruise is not out yet, but a lawsuit has been filed already.

[Accord07]

https://www.detroitnews.com/story/b...ue-ford-over-use-blue-cruise-name/8079347002/

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[blue92lx]

Wow... Like why don't they just trademark the word Cruise? That's how GM is acting right now as if they own that word. Word a load of horseshit. Why do they even care this much anyway to waste so much money on this BS lawsuit? It's not going to change how their super cruise works. No one is going to walk into a GM dealership and say "oh I thought this is where blue cruise was, sorry I guess I'll go to Ford then."

 

[deadduck]

Trademark law is beyond stupid in this country.

 

[phil]

Trademark law is beyond stupid in this country.

So are most of the other laws. And in most of the other countries, too.

 

[Pushrods&Capacitors]

https://www.detroitnews.com/story/b...ue-ford-over-use-blue-cruise-name/8079347002/

Here is where I see this failing: Cruise control is an industry standard feature name that GM cannot lay claim to. That is why they never tried to when they first introduced the Cruise entity/subsidiary. If they had no problem then, they can’t decide to protect the Cruise name now. Therefore, Ford calling their version of the automated driving feature BlueCruise poses no harm to GM’s trademark of the Cruise business name.

However, I can see Ford settling on this one.

 

[timbop]

Yeah, I saw that this morning - clearly nonsense. I'm not sure Ford will settle or win outright, but what a waste of time, resources, and money.

 

[murphy62]

Yeah, I saw that this morning - clearly nonsense. I'm not sure Ford will settle or win outright, but what a waste of time, resources, and money.

What will the cruise lines have to say about this?

 

[blue92lx]

What will the cruise lines have to say about this?

The new Princess water people carrier 1 week vacation.

 

[The Electric Duo]

Shouldn't their lawyers be focused on more burning issues? Literally.

 

[Gimme_my_MME]

Shouldn't their lawyers be focused on more burning issues? Literally.

 

[gpgrim]

Shouldn't their lawyers be focused on more burning issues? Literally.

This appears to be nothing more than the Ford and GM marketing teams coopting their respective legal departments to generate a little free buzz.

 

[Mirak]

Trademarks can be quite valuable and our laws to protect them generally make sense. It’s not a good enough name to spend half a million dollars fighting this.

 

[GABAR]

I remember back in the 80’s, Ford didn’t even use the term “Cruise Control” because it was a GM term.

Ford called it “Speed Control” and in my opinion, they should have continued using this term.

 

[Kamuelaflyer]

I remember back in the 80’s, Ford didn’t even use the term “Cruise Control” because it was a GM term.

Ford called it “Speed Control” and in my opinion, they should have continued using this term.

Maybe. On the other hand trade names can and do move into common usage on a regular basis and can lose legal protection.

If “cruise” and “cruise control” were legally protected trade names and became synonymous with the technology and not the brand, other companies would be at a big disadvantage for not having “cruise” or “cruise control.” Is that the case here? No clue. Don’t particularly care either.

In any event and speaking only for myself, I was not aware there was a company called “Cruise.” I also don’t care in the slightest, who makes any particular version of a hands free system, nor will I consider it at all during a car purchase — unless I’m looking for the “Stop on a full Moon” hands free system. Then I’ll care.

 

[cjrodriguez31]

The new Princess water people carrier 1 week vacation.

This is not getting the attention it deserves. ?

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