Author the Ford Press Release we hope for?

luckie

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Regarding the HVBJB issue, perhaps we could write a press release for Ford, the one we would like to see?

First rule: STAY FOCUSED on HVBJB, don't get side tracked on all the other issues like Frunk button and 5 sec limit and prior recalls for roof etc.
Second rule: MAKE FORD SOUND GREAT, very professional, proactive, generous and heck even heroic in their plan to make effected Mach-E owners "whole".
Goal: EVERBODY IS HAPPY. Ford would be proud to release the statement, recall-effected owner's would be even happier they bought their car, future owners will want to buy from Ford even more as a result.

Bullet points might include:
Intro: Talk about Ford and the Mach-E in a very positive fashion (steal from prior Press Releases, our Press Release could be a "mix tape" of sorts), then:
1. Talk about the recall software patch via OTA and dealerships and provide statistics to support how Mach-E OTAs have been second only to Tesla in success among EVs, yet Ford beats Tesla when it comes to having 10x the number of service centers nearby that can also do updates for you etc.
2. Announce that all effected vehicles will now have a new extended warranty for the HVBJB and associated parts/labor to replace it. And the warranty is not just for the first owner of the car but passes fully to the later owners.
3. Announce also that while Ford's data suggests fewer than 5% of the Mach-E vehicles effected might ever have a need to get the HVBJB replaced, ALL effected cars may get it replaced at their local Ford dealership whenever they wish for the lifetime of the vehicle.
Conclude: Talk about Ford and the Mach-E again in a very positive fashion AND perhaps even add some comment that "we do this to reassure all current and future owners of Ford EVs that we have your back, and particularly to those owning our Mustang brand we believe you should never be afraid to floor it when needed and appropriate."

This Mach E Forum of which I'm only a recent member of, has dozens of heroic members who as a group not only unearthed and made Ford face the HVBJB issue but every day, hourly, are here on the site supporting members who face failures and need help with those and with FDRS updates. Those of us who lack the technical tools and skills to join them in that effort perhaps can use our creative wordsmithing to help in this one.

Edit: Converted "statics" to statistics although guess they could use Physics too.
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2021-MMEx-RT1

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Second rule: MAKE FORD SOUND GREAT, very professional, proactive, generous and heck even heroic in their plan to make effected Mach-E owners "whole".
Goal: EVERBODY IS HAPPY. Ford would be proud to release the statement, recall-effected owner's would be even happier they bought their car, future owners will want to buy from Ford even more as a result.
They are gonna have to do a lot to 'sound great'

First the gotta deal with their dealerships and service. I've had these problems since day 5 of ownership.

https://www.macheforum.com/site/threads/tired-of-the-stync-screen.19445/

And they have had it three days now and the bast they can say is "Your dasncam caused all this"

The dashcam wasn't installed for almost a month, but the glitches started on the 5th day.
 

Mach-Lee

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HVBJB is covered by 8 yr 100k warranty, is that not enough?
 
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Out of the gate first post broke first rule of fight club, lol.
 

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luckie

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HVBJB is covered by 8 yr 100k warranty, is that not enough?
I think it would be very generous if Ford said "hey, we know those HVBJBs were faulty parts and thus whenever it breaks we will replace it free of charge."
 

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Second rule: MAKE FORD SOUND GREAT
That's the biggest problem with the community surrounding this recall. People won't stick to facts and instead want to kiss Ford's tailpipe and ignore the root cause.

We should be focused on helping each other, not focused on helping Ford sugar coat (lie) even more than they already have. The fact that people bashed on the 2 class action law suits is a great example of members siding with Ford over the community and owners.

whenever it breaks we will replace it free of charge."
They already do that and ... NO, don't wait till it breaks, replace it now. When your dishwasher has a recall because it can cause a fire, do you wait for the fire???
 
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Mach-Lee

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I think it would be very generous if Ford said "hey, we know those HVBJBs were faulty parts and thus whenever it breaks we will replace it free of charge."
That's basically how it is now after announcing the recall. I would expect the vast majority of faulty HVBJBs to fail before 100k. Most fail before 20k. If it fails you get a new one for free. If you make it to 100k on the original, it's a good part and probably won't fail for the rest of the pack's life.
 
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That's the biggest problem with the community surrounding this recall. People won't stick to facts and instead want to kiss Ford's tailpipe and ignore the root cause.

We should be focused on helping each other, not focused on helping Ford sugar coat (lie) even more than they already have.
The exercise was to create a press release that one could hope that Ford might actually release something extremely similar, hence literally predict exactly what THEY would want said along with what WE’D want to hear too.

I know, it only makes sense to me. My ideas always end up that way. Lol.
 

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The exercise was to create a press release that one could hope that Ford might actually release something extremely similar, hence literally predict exactly what THEY would want said along with what WE’D want to hear too.

I know, it only makes sense to me. My ideas always end up that way. Lol.
That press release would go something like:

Recall - schedule your HVBJB replacement

I honestly think it's a worse look on them to have gone this route especially with the lawsuits making global news. If they would have just come out and said the part is defective and they plan on replacing it we would be happy and I think it would have been more honorable on their behalf.
 
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luckie

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That press release would go something like:

Recall - schedule your HVBJB replacement

I honestly think it's a worse look on them to have gone this route especially with the lawsuits making global news. If they would have just come out and said the part is defective and they plan on replacing it we would be happy and I think it would have been more honorable on their behalf.
I do think they should at least extend the warranty period for the faulty HVBJBs. If you are buying a Mach-E you should expect the HVBJB will last longer then 8yr/100k miles. The HVBJB is known to be faulty in 48,000 cars, which is nearly all of them on the road in the USA and Europe, there will be those who break 100k miles by the 4th year even and the fix is currently listed as a $2k charge.
 

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I do think they should at least extend the warranty period for the faulty HVBJBs. If you are buying a Mach-E you should expect the HVBJB will last longer then 8yr/100k miles. The HVBJB is known to be faulty in 48,000 cars, which is nearly all of them on the road in the USA and Europe, there will be those who break 100k miles by the 4th year even and the fix is currently listed as a $2k charge.
I’m at the point that I’d pay that out of pocket but I’m having a tough time getting a dealer to do it. I have an appointment later this month for the software update and we’ll see if they will schedule the hardwpare replacement at my cost.
 
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luckie

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I’m at the point that I’d pay that out of pocket but I’m having a tough time getting a dealer to do it. I have an appointment later this month for the software update and we’ll see if they will schedule the hardwpare replacement at my cost.
It certainly would be best if we could get the HVBJB replaced at a slightly more convenient time BEFORE it breaks on us. Beyond the $$ I think right now the challenge may also be finding a dealership with both the specialized equipment and training/experience. I predict in six months a far greater percentage of dealerships will have gained those, since perhaps one Mach-E has its HVBJB fail each day?
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