Survey (Clearly on the behalf of Ford on BlueCruise Pricing) Really Ford?

[cjljr41]

This is a blessing in disguise for me. I've had my car for two years and BC has never worked, so when I eventually trade it in, I will claim BC doesn't work because I never subscribed to it.

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[kennethjk]

I disagree and blame consumerism not execs.

Let me explain... If you had a vehicle with sync 2, that was it, you purchased the car and you got that version of sync. You car software wasn't maintained and updated. You didn't have a phone app to monitor and control your car.

We've moved into a time where everyone expects updates and new features. They expect phone apps and the want ability to monitor from afar.

All off those things have recurring costs to Ford in development, infrastructure and 3rd party communications systems for deployment and monitoring. Someone has to pay for that and subscriptions are really the only way it's possible. This is similar to servicing a vehicle. You have a warranty period and then you have to pay for it. Software is no different. You might have a trial and then you pay for it.

I'm very curious to see what EOL looks like for connected vehicles. We've seen some of that in older VWs where they just turned it off because the radio bands were phased out. I think the angry mob wave will hit hard when they say MY21 is EOL.

Many good points.

Many people do expect new features and updates, but to tell you the truth if everything worked right out of the gate how many of us would be satisfied with that and wouldn’t care about OTA’s.

why would I want an update to a car that worked perfectly. If the answer is nothing is perfect, then yes, I expect an update To make it right.

my Wife drives an X3, the car does get some updates, minor I am sure. She has no clue nor does she care. The car works and gets her from point A to point B and that is all she cares about.

me, I love tech but If everything is working in the car probably wouldn’t care about an update.

completely new features, than yes, I may be willing to pay for them if I felt they were worthwhile.

I would think the younger generation would be more willing to pay subscription fees as a general rule as they are used to it as a way of doing things, although even my kids are getting tired of some of them.

 

[JoeDimwit]

disclaimer: i don't have my MME yet so i'm going by the discussion here and a few review videos (@Mach-E VLOG for one).

however, it appears BlueCruise 1.2 smooths out quite a few issues with 1.0.

with that said, the rollout to existing customers appears to be slow to non-existent. if ford doesn't step up the game with BlueCruise updates and rollout to existing customers (could extend that ALL updates for that matter) the renewal take rate is going to be very very low.

if they don't show a consistent track record of refining and updating the experience (similar to tesla) i surely wouldn't be renewing. i probably won't anyway unless they extend the BlueCruise mapped area to surround me - it is not even close now.

I fully expect that ford will somehow manage to roll 1.2 to 21 & 22 models in early December so that people can see it before they have to pay. I’m still 100% in the “kiss off if you think I’m going to pay full price for something that you clearly intend to treat me like a second class citizen in” camp. There is absolutely no reason at all that every Mach E out there that has BC capability doesn’t have 1.2 already. And if it’s hardware related, then why would I pay for something I’m going to be left behind on?

 

[sherl]

15k scam followed by this. Someone should hack this and pirate BC to be put on

 

[ElectricSnowbird]

Received and filled out the same survey.

$75/year is about all I’d consider and I’m not sure I’d even pay that. It cuts out way too often around DFW for road curves, toll gantries, on and off ramps, lane merged and splits, construction, fog, rain, sunrise, sunset, and poor lane markings. $10/mo I’d probably pay for a month one off if I was going on a road trip.

Got the same survey. I started responding to it but abandoned it after a few questions. We've had our 2022 MachE since October and I have no idea what we paid for BlueCruise. I don't think we are paying anything by the month.

 

[Jimrpa]

15k scam followed by this. Someone should hack this and pirate BC to be put on

Isn’t there a company that’s already done this? OpenPilot or something? Some piece of hardware that plugs into the OBD2 port and one or more cameras for vision (it’s vision-based, if I recall).

 

[sherl]

Isn’t there a company that’s already done this? OpenPilot or something? Some piece of hardware that plugs into the OBD2 port and one or more cameras for vision (it’s vision-based, if I recall).

Millions of big enterprises run Linux, which is an open source. Ford/Tesla are nickel dimeing here.
Obscure repair procedures and paywall at every step.

 

[Mach Al]

I was also not told that they decided last min to take the kick to open tailgate option away either. I found out when I took delivery. I bought the Select with the tech package.

 

[generaltso]

I was also not told that they decided last min to take the kick to open tailgate option away either. I found out when I took delivery. I bought the Select with the tech package.

You may be able to enable it with FORScan (assuming it has the hardware).

 

[RT1 MME266]

Yes, I will pay Ford $5400, but for every time BlueCruise "fails" asking me to take control because it can't figure out how to drive on the mapped highway, Ford must refund me $1. That's fair right?

 

[Mach Al]

They would owe you money.

 

[Mach Al]

You may be able to enable it with FORScan (assuming it has the hardware).

I don't have it or know anyone who does. It does have the pic on the button like it has the option, but does nothing and does not have the ability to turn it on through the UI.

 

[Blue highway]

Poor survey design = poor results. Unless Ford is 100% set on the pricing structure indicated, I don’t see how the results will be useful. And if Ford has already decided, what’s the point of the survey?

Bingo!

Asking the wrong questions...
Drawing the wrong conclusions...

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