Ford Tripled Mach-E Inventory After Tesla Supercharger Deal

[Azuloval]

Ford expected customer stampede after Tesla deal, tripled its stock of Mustang Mach-Es

Since the Tesla charger announcement, Ford tripled its advertised inventory of the Mach-E electric SUV. Tom Williams/CQ-Roll Call, Inc via Getty Images

• After Ford signed a deal to get its owners access to Tesla charging, it increased Mach-E inventory.

• Ford tripled its advertised inventory of the Mach-E electric SUV to a total of 11,000 cars, according to S&P Global Mobility.
• Experts say this is a sign Ford is optimistic about the Tesla partnership boosting demand.

Ford aggressively grew its stock of Mustang Mach-E electric vehicles after signing a groundbreaking deal with Elon Musk giving its customers access to Tesla charging stations, according to S&P Global Mobility.

Ford announced in May that its customers would have access to more than 12,000 Tesla Superchargers starting next spring and pledged to add Tesla's unique charging tech to its own EVs.

Over the following weeks, Ford tripled its advertised inventory of the Mach-E electric SUV to a total of 11,000 cars, according to an S&P Global Mobility analysis published this week.

Less than 3,000 Mach-Es have been selling each month this year, and the vehicle has only hit 5,000-units-sold one time since it went on sale in late 2020, per S&P Global Mobility. A Ford spokesperson did not immediately respond to Insider's request for comment.

https://www.autoblog.com/2023/06/22...la-deal-tripled-its-stock-of-mustang-mach-es/

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[bp99]

I seriously doubt the increased inventory had anything to do with the announcement. They were already increasing production by bringing up a second line.

All increased inventory really means is that production has outpaced sales. Something that is well explained by both production increases (announced well ahead of time) and higher interest rates slowing sales.

 

[Blue highway]

Inventory is more meaningfully measured in the car world by Days of Inventory.

 

[RickMachE]

Stupidest story (source, not OP) I've read in a long time.

 

[mkhuffman]

Stupidest story (source, not OP) I've read in a long time.

That's a low bar.

 

[Logal727]

So they magically made 3x as many? Lol

 

[Ghost Ryder]

That's one way to spin it.

But more accurate may be: "Sales down, cars are piling up on dealers' lot."

 

[dixiekidd88]

That's one way to spin it.

But more accurate may be: "Sales down, cars are piling up on dealers' lot."

THEY ARE!!! We have 11 new right now, there is a dealer 20 min from me that has 104 in stock. Having a very hard time competing with Tesla right now.

 

[HuntingPudel]

I saw that story earlier this week and discounted it based on Ford’s earlier closing of the line to increase production (which was announced last year and has been part of the plan for a while), drop in demand, and some esoteric mumbo-jumbo (the most important factor!). ??

 

[mkhuffman]

THEY ARE!!! We have 11 new right now, there is a dealer 20 min from me that has 104 in stock. Having a very hard time competing with Tesla right now.

I drove a Tesla (Model Y) for the first time last week - a rental car. After all the negative comments from others here I was expecting to be underwhelmed. But it is a very nice car. The single display was a non issue when I thought I would hate it.

So the competition is real, and it is good.

Edit: oh, and I charged at a Chargepoint using an adapter in the trunk. Easy peasy, lemon squeezy.

 

[dixiekidd88]

I drove a Tesla (Model Y) for the first time last week - a rental car. After all the negative comments from others here I was expecting to be underwhelmed. But it is a very nice car. The single display was a non issue when I thought I would hate it.

So the competition is real, and it is good.

Edit: oh, and I charged at a Chargepoint using an adapter in the truck. Easy peasy, lemon squeezy.

You are correct. Good competition means better for the consumer, just have to find that happy medium where they both are competitive. Tesla still has a few more in their ‘plus’ column over the MME

 

[RickMachE]

THEY ARE!!! We have 11 new right now, there is a dealer 20 min from me that has 104 in stock. Having a very hard time competing with Tesla right now.

California is not the rest of the country...

 

[mkhuffman]

California is not the rest of the country...

Thank God!

 

[RickMachE]

Small dealer near me has 2.
Another has 24.

There are over 100, across 11 dealers, including "dealer ordered".

 

[LincolnLuvr]

Does this mean that additional customer incentives will be forthcoming?

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