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Yes, dealers are not controlled by Ford with regards to pricing.
Every dealer sets their own pricing because they are an independent business working under a franchise agreement with Ford.
I got lucky with my '22 Lightning at MSRP but I waited 430 days after reserving.
My incoming '23 MME will also be MSRP less $6000 PCO with an approximate 300 days of waiting.
Looking at the new GMC Sierra Denali EV truck that was unveiled recently - at the bottom of my reservation it says "Dealer sets final price".
MSRP is $107,000 but at the end of the day, it's the dealer that sets the price - not the manufacturer.
This is reality.
this pricing strategy isn't sustainable. It wasn't THAT long ago we had MSRP or less with incentives. It's only a matter of time; basic macro economics.Yes, dealers are not controlled by Ford with regards to pricing.
Every dealer sets their own pricing because they are an independent business working under a franchise agreement with Ford.
I got lucky with my '22 Lightning at MSRP but I waited 430 days after reserving.
My incoming '23 MME will also be MSRP less $6000 PCO with an approximate 300 days of waiting.
Looking at the new GMC Sierra Denali EV truck that was unveiled recently - at the bottom of my reservation it says "Dealer sets final price".
MSRP is $107,000 but at the end of the day, it's the dealer that sets the price - not the manufacturer.
This is reality.