BlueCruise Scam

[Dooger54]

Consumer Reports rated BC the best hand-free system out there, supposedly better than Teslas. I didn’t read it though, I’m not a subscriber. But their reports are usually spot on.

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[spgordon57]

Let me start off by saying I own a 2021 Premium AWD Ext Mach E and I love the car. I ordered another Mach E in Sept 22. As we all know, over the past 9 months, Ford has dropped the price of Mach E and presently today(6/1/23) you can go online a get a Premium RWD Extended Range for MSRP base of $46,995. My car that I ordered 9 months ago to be delivered has a MSRP base $50,995. When I asked Ford why there was a difference between online new builds and my previously order car they stated because it comes with Blue Cruise. I asked them to remove it because I didn’t want it, I didn’t order it (apparently it was standard when I ordered the car). Ford told me they can’t remove it. SO in other words, the price reductions published throughout the media comes with conditions and you might not receive the lowest price on a previously ordered cars. Be Careful and check the invoice closely. I canceled the car. I am not paying $4,000 for an option I do not want. To verify this is a true story. The 2023 ordered car VIN xxx PMA26750.

The auto manufacturers are adopting the "unbundling" strategy used by airlines and other service organizations. In the future you will have to pay to use options and features that have always been included as standard equipment on high-trim models. Ford is lowering its price on the MME to stay competitive w/ Tesla and that is putting enormous pressure on their margins. (In fairness, Tesla has always treated Autopilot as an option). So, say goodbye to your free BC.

For what its worth I have a '22 Premium w/ free BC 1.0 It's of little use and I'd never pay for it. Version 1.2 is supposed to be much better. I'm hoping Ford will update me to 1.2 via OTA, but am not holding my breath.