Ghost Ryder
Well-Known Member
- Joined
- Sep 19, 2021
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- 25
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- 1,901
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- Location
- LA
- Vehicles
- Tesla MYP, 22 GTPE
Again, the difference is the customer service you are getting.
If you think you are getting a better price/deal by paying a full set fixed price from Tesla………
But hey, Ford seems to have figure the “trick” out as well.
Just look at how many people are HAPPY to pay full MSRP for a Mach E. And they didn’t even need to haggle!
Yes, the buying experience is much easier (and somehow more enjoyable) when no discount is available nor offered. Not sure if it’s voodoo magic, hypnotism or a Jedi mind trick, but people seem to be happier with the business model that results in paying a higher fixed price.
You're assuming the the MSRP stays the same for Dealership model vs. Tesla's Model. You can argue that the MSRP for Tesla is lower since they don't have to give any dealer Hold back and incentives.
My from understanding with the MACH E, there is very little that FORD is paying the dealer to deliver the car to the customer. Hence people are "happy" to pay full price. But if there was no direct ordering through Ford, the MSRP may be higher to account for the Dealer Holdback. So If you're great at negotiating, and the dealer is willing to play, then maybe you can get the price back to where it would of been if it was a direct sales model.
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