Ram 1500 REV Revealed + Superbowl Ad Spot

[TGIF]

At least their supper bowl commercial is entertaining ...

I liked this one and the Will Ferrell ad, too.

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[TGIF]

The problem with electric trucks is that they suck at being a truck. While my truck will pull more than a lightning, if we had the same box trailer / RV style payload, I can get 3x the range and 'recharge' in 1/15th of the time. Those factors really screw up the equation for those who pull a large trailer a few times per year. That option for the most part is gone. Then you've got a truck you can't pull anything of size/mass any distance.

I let my lightning reservation go as I've got the same truck for the most part, except it's gas. The lightings 1 big fast-to-market point was it's based largely on the ICE platform. The E-SUV is the market ford should have focused on, as should other players. Going for pickups is a missed mark IMO. Ford looked at the F series sales numbers and went for it failing to understand that most of the truck owners own the truck for being able to do truck things.

Not sure I agree that “most truck owners own the truck for being able to do truck things.” I know too many city folk who own a truck just to be able to occasionally haul something they wouldn’t want to get the inside of their car dirty—think leaves and branches, bags of mulch, wood for a small project, etc. Even my DH has a truck as he’s a farmer. He has access to other trucks that he uses to tow but does sometimes haul debris or odd shaped tools. No, an EV isn’t there yet for towing, but can be great for many truck owners.

 

[mikeinet]

Super Bowl ad yesterday.

Found this pretty creative and hilarious

 

[MacherAWD]

That was awesome

 

[RickMachE]

Very well done by GM.

 

[Xadion]

What is the base most cost on these things?

 

[Jimrpa]

Will this be a limited edition? ?️‍?

? my prognosticating skills are awful. I’m that guy who predicted that OS/2 Warp would be the future of the desktop operating system. I also predicted that the DEC Rainbow would ultimately dominate the personal computer market ? ask me how my investment portfolio is doing ?

All joking aside, let’s look at a couple of things: Ford dumped their effort to develop a Lincoln BEV with Rivian a year ago. Navigator is essentially an F150 with a different body and much fancier interior. Navigator also sells well and an Electric Navigator is less likely to be prone to the disadvantages people are finding with the F150 (they less-often used to haul large loads - at least around here, and if they do, it’s for short distances such as ferrying the horses from one spot to another). I could see an electric navigator grabbing some Tesla-adjacent sales and filling an unmet market niche in my area.

 

[Jimrpa]

Dunno, those fools made the ER XLT lightning over 80k - no tax credit.

I’m pretty sure most Navigator buyers aren’t sweating the tax credit.

 

[txaggies07]

Artist renderings are the only pictures of Dodge Rams where the rear bumper isn't knocked crooked.

 

[ab13]

For large vehicles I don't think it will be soon, maybe 10+ years. A few companies already said 5-7 years, but likely for small vehicles or limited volume models. So there is an opportunity for range extenders there for larger vehicles.

 

[dbsb3233]

For large vehicles I don't think it will be soon, maybe 10+ years. A few companies already said 5-7 years, but likely for small vehicles or limited volume models. So there is an opportunity for range extenders there for larger vehicles.

Or they'll just sell more of what already has a built-in range extender... PHEVs.

I still think there's a good chance PHEVs could become as big of sellers in the US as BEVs later this decade, as the shortcomings of BEVs become more apparent. Especially for the middle and lower end of the market.

 

[DevSecOps]

? my prognosticating skills are awful. I’m that guy who predicted that OS/2 Warp would be the future of the desktop operating system. I also predicted that the DEC Rainbow would ultimately dominate the personal computer market ? ask me how my investment portfolio is doing ?

All joking aside, let’s look at a couple of things: Ford dumped their effort to develop a Lincoln BEV with Rivian a year ago. Navigator is essentially an F150 with a different body and much fancier interior. Navigator also sells well and an Electric Navigator is less likely to be prone to the disadvantages people are finding with the F150 (they less-often used to haul large loads - at least around here, and if they do, it’s for short distances such as ferrying the horses from one spot to another). I could see an electric navigator grabbing some Tesla-adjacent sales and filling an unmet market niche in my area.

I think you missed my joke... Look carefully at your spelling from my previous post quoting you ?

 

[azerik]

Premature electrification. Priceless, and true.
But I honestly don’t think that they’re leaps and bounds ahead of any of the other manufacturers at this point.

 

[SnBGC]

I'm waiting for someone to come out with a range extender full size pickup.

That is what this is. The Ram REV will have some sort of range extender option. Not sure what that is going to be though. They have been quite tight lipped about it. I wonder if they are going to try some sort of fuel cell range extender or will have a way to lease or rent an extra battery pack for longer trips. Or something else entirely.... Curious.... ?

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