Ford drops price of Mach-e by up to $8100

[RobbertPatrison]

A big price cut to reduce the overly large inventory of unsold cars and to stay competitive with the Tesla Model Y :

• Select rear-wheel drive (RWD) drops $3,100 to $39,895
• Select all-wheel drive (AWD) drops $3,100 to $42,895
• Premium RWD, standard range drops $4,100 to $42,895
• Premium AWD, standard range drops $4,100 to $45,895
• Premium RWD, extended range drops $8,100 to $45,895
• Premium AWD, extended range drops $8,100 to $48,895
• California Route 1 AWD, drops $8,100 to $48,895
• GT drops $7,600 to $52,395
• GT Performance Edition drops $7,600 to $57,395

https://www.freep.com/story/money/cars/ford/2024/02/20/ford-mustang-mach-e-price-lower/72661435007/

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[dml105]

If they keep dropping the price, I might return my car when Ford Options is up next month!

Though, I'm not seeing these prices updated yet.

 

[sean7512]

Also 0% for 72 months.

 

[dbsb3233]

They have to be hemorrhaging money on these.

 

[Ghost Ryder]

Will ford give you the $7500 if you lease?

 

[RickMachE]

Will ford give you the $7500 if you lease?

Yes, they give you the tax credit in the lease price.

 

[stmache]

Oh....the call of a GT PE. Checked local inventory and they have not had time to adjust their pricing. Not a great color choice.

This pricing allow for online ordering? Answer: According to the Build & Price configurator...yes!

 

[Ghost Ryder]

Yes, they give you the tax credit in the lease price.

A Mache E for 33k or less depending on State rebates or a gtpe for 50k.

yup. Going to give my GT back at the end of the option period.

 

[voxel]

About time.

Carmakers waking up and smelling the dose of reality.

Jeep cut prices recently and I suspect they will cut Wrangler prices soon because sales went from 200K/year to 150K last year.

 

[voxel]

If they keep dropping the price, I might return my car when Ford Options is up next month!

It would be interesting to see if Ford offers some end of Options buyout price discount. They'd rather not be saddled with a pile of older used 21 and 22s they have to sell.

I'd keep mine if offered $5K off or so.

 

[Just Lurking]

Ford projected a widened loss of $5 to $5 1/2 billion on model e this year, methinks some of these price cuts were baked into that projection.

 

[Blue highway]

good news / bad news

The resale value of our cars has been hit by Tesla price cuts regardless of whether Ford follows suite... and now they have.

I suspect Tesla (and by extension Ford) are near the bottom of where current generation cars can be priced... maybe a few $K lower but my crystal ball says this is the near the floor for the next year or so (watch me eat those words )

When the Chinese show up, the price pain for the manufactures and current owners will escalate again... but that is another year or two away.

 

[Maquis]

When the Chinese show up, the price pain for the manufactures and current owners will escalate again... but that is another year or two away.

More like 5 years or more. There is currently a 25% tariff on cars made in China. BYD is in the preliminary stages of scoping out production facilities in Mexico in order to avoid the tariff, but no way they can do that and hit the market in 2 years.

 

[Thunderbuck]

Big price cuts in Canada as well, to the point where I'm looking at trading in my '21 Select for a '23 Premium Extended. From the numbers I'm running it looks like I can do that for roughly the same payment now.

 

[dbsb3233]

good news / bad news

The resale value of our cars has been hit by Tesla price cuts regardless of whether Ford follows suite... and now they have.

I suspect Tesla (and by extension Ford) are near the bottom of where current generation cars can be priced... maybe a few $K lower but my crystal ball says this is the near the floor for the next year or so (watch me eat those words )

When the Chinese show up, the price pain for the manufactures and current owners will escalate again... but that is another year or two away.

That's part of it, but there's still that huge $7500 (or $3750, depending on trim) tax credit differential on top of that ($15,000/$11,250 differential vs 2022). That's an anchor hanging around Ford's neck until they can get the tax credit back. And even then, it'll only narrow the gap some. Ford getting $7500 and Tesla getting zero (2021/22) is what it took for Ford to be at least semi-competitive with Tesla on EVs.

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