BlueCruise Pricing Lowered For Both Annual & Monthly Fees

[Jimrpa]

Yep. I still think self-steering in personal cars is mostly a party trick rather than something truly useful. I've found it *more* stressful to use than simply steering myself.

But even party tricks are worth something. ?

I find it makes long (and even shorter) drives much less stressful.

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[Vulnox]

How many people actually own multiple vehicles from the same manufacturer? Most people I know who have more than one vehicle have vehicles from different companies (for example, Hyundai and Honda). Besides, only a few Ford vehicles even have BlueCruise available. I’d be surprised if there are many people who have more than one BlueCruise vehicle.
I guess there might be a niche market for this, but give ford a chance - “baby steps”.

Note: I do not want a bunch of forum users jumping all over me saying “but I have a Mach e, an F150, a navigator and an Aviator, so you’re WRONG!” This forum is not exactly an average sample of vehicle owners ?

I know you said to not jump all over you, and I am not, but it's not fair to make a claim and then act like people are unreasonable if they respond.

I never claimed it would benefit everyone, and "baby steps" is only applicable to a point. Ford wants to be a software company as well as an auto one, and they show that by having multiple connected services on offer.

Note that I also said, and it was in your response when you quoted me, " But having to track each service (even beyond BC) between each vehicle is dumb ".

I wasn't just talking about BC, I was talking about all the services. If you have connected NAV, BC, streaming, etc, those are through Ford and you are currently having to pick and choose which services you want individually per vehicle. It's fine if that persists for those that do just have one Ford or one Ford capable of those things, but that isn't the case with each passing year. To my knowledge, every vehicle (or very near) Ford sells today to retail buyers has at least some of these connected services available.

It shouldn't take 5+ years for Ford to implement something that nearly every other software company offers and it's far from unreasonable, even if only 20% of Ford owners are multi-Ford.

 

[Jimrpa]

I know you said to not jump all over you, and I am not, but it's not fair to make a claim and then act like people are unreasonable if they respond.

I never claimed it would benefit everyone, and "baby steps" is only applicable to a point. Ford wants to be a software company as well as an auto one, and they show that by having multiple connected services on offer.

Note that I also said, and it was in your response when you quoted me, " But having to track each service (even beyond BC) between each vehicle is dumb ".

I wasn't just talking about BC, I was talking about all the services. If you have connected NAV, BC, streaming, etc, those are through Ford and you are currently having to pick and choose which services you want individually per vehicle. It's fine if that persists for those that do just have one Ford or one Ford capable of those things, but that isn't the case with each passing year. To my knowledge, every vehicle (or very near) Ford sells today to retail buyers has at least some of these connected services available.

It shouldn't take 5+ years for Ford to implement something that nearly every other software company offers and it's far from unreasonable, even if only 20% of Ford owners are multi-Ford.

Very fair point.
I was merely trying to dissuade the people who own multiple BlueCruise vehicles in the forum from telling me that their collective cases prove me wrong. I assert that the people on this forum are not a representative sample of vehicle owners.
I do think it would be nice if ford ultimately got around to “family plans”, but I’d submit that other companies have been around for a lot longer without them (for example, SiriusXM requires a separate account for each vehicle, as my friend with multiple SiriusXM vehicles is always whining to me ?).

 

[Pioneer74]

It's still too expensive for what it is.

 

[johnnycombo]

I think that if Ford had an option to buy Blue cruise by the mile with no end date and transferable , say a 12,000 mile option, people would be more willing to make a purchase. This would make more sense for retired people like myself!

 

[silverelan]

Anybody know when the option to renew shows up in the FordPass app? My trial period ends next month but I don’t see any info under the BlueCruise section of Connected Services in FordPass.

 

[RickMachE]

Originally it was $200 a year, available only as $600 for 3 years.
Then it was $2,100 for 3 years, $800 for one year, or $75 a month.
Now, $495 for 1 year, $49.95 for a month, no 3 year option.

As I said back in July, whoever calculated the take (acceptance rate) under that $2,100 line of options did it poorly, and this is the result.

https://www.macheforum.com/site/thr...aying-800-yr-for-bluecruise.37314/post-824724

 

[lifebythemile]

@Ford Motor Company Any love for Canada? I'm still showing $1000/yr and $100/month...

 

[SonicBlue]

And so it begins.

Still has a way to go. At least for the annual plan.

 

[Snakebitten]

Ford has a new revenue stream and they know it.
They just don't know what the value is yet.
We are simply seeing them try to figure it out.

They established the SHOCK rate.
They are VERY aware that we (Ford consumer) would, and we did, absolutely reject it. But they have now succeeded at planting the high price point to discount from.

Who actually pays the official publicly offered subscription rate for Sirius/Xm?

Obviously nobody can predict the future pricing of Bluecruise. But it's going to be a consumer market driven price. I think we are witnessing exactly that.

 

[moethelawn]

I would pay $250/yr for this with the long road trips I take. I appreciate the lowered cost from $800/yr, but I still think $500/yr is too high for what it is.

 

[HuntingPudel]

How many people actually own multiple vehicles from the same manufacturer?
<SNIP>

Sheepishly raises paw. ??

I have owned as many as 6 Pontiacs concurrently. I only had a peak of 3 Toyotas (2 registered). ??

 

[RickMachE]

Ford has a new revenue stream and they know it.
They just don't know what the value is yet.
We are simply seeing them try to figure it out.

They established the SHOCK rate.
They are VERY aware that we (Ford consumer) would, and we did, absolutely reject it. But they have now succeeded at planting the high price point to discount from.

Who actually pays the official publicly offered subscription rate for Sirius/Xm?

Obviously nobody can predict the future pricing of Bluecruise. But it's going to be a consumer market driven price. I think we are witnessing exactly that.

I don't agree. Why? Because that revenue stream forecast impacts the financials. You don't screw with that. Ford did analysis and thought that they'd have a high enough acceptance rate at $2,100 for 3 years/$800 for 1 year/$75 for a month to make their numbers. Then reality hit, and now they've had to adjust.

But neither of us knows who is right.

 

[HuntingPudel]

Ford would let you buy the hardware - you just didn’t want the wonderful panoramic roof that they tossed in, gratis, as an incentive ?
I still think you have the coolest dog I’ve ever seen ?

LOL nope. I didn’t want the ugly extra weight all up high. I bought a GT-PE to have fun with, not to fight when I’m trying to have fun. Oh, and the extra weight wasn’t gratis, separate at-cost option on 2021 GT-PEs. ??

 

[CB1234]

I'm really curious how they're doing their pricing analysis. You'd imagine/hope they did surveys/analysis of alternate pricing options.

I would think the incremental cost of providing BC to each additional user is close to $0, so putting aside other factors like customer satisfaction, their financial goal should be simply to maximize revenue, or subscribers multiplied by price. They need about a 60% increase in uptake to make this price drop worthwhile, and a drop to, say, $200, would need a 400% uptake from current numbers.

Obviously everyone's use case is different, but I have a hard time imagining a big uptake at $500/year - that's still a lot of money. I would guess that if they got close to the cost of other monthly services people are used to (Netflix, etc), uptake would go much higher. Would $200/year quadruple uptake?

Speaking personally, I'm not touching it for this new price. Get it to $200/year or $20/month and I'm in.

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