WestwardCA1
Member
- First Name
- D
- Joined
- May 25, 2022
- Threads
- 1
- Messages
- 7
- Reaction score
- 3
- Location
- CA
- Vehicles
- Expedition '19 XLT, Lexus NX450h+, 06 Honda Accord
- Occupation
- Program Portfolio Management
TLDR: In short, the Japanese manufacturers prioritize quality. US manufacturers do not. Ford says it does but the numbers do not support this.Any idea why that is? Are they smarter than us?
Toyota is very conservative when it comes to releasing new technologies. Until this year the Sequoia had been the same car since 2007! You can't help but perfect something with that much time.
Long story:
Not smarter. There is no us vs. them. The auto industry is truly global. They source parts from all around the world. Made in the USA does not exist anymore. Assembled in the USA with parts from 20 countries does. They pull employees from the same pools of resources. Look at this list of ford manufacturing facilities, the majority of them are outside the US. Each has design centers located around the world. Toyota has a major headquarters, manufacturing and design centers in California, Texas and across the south. I live near Tesla. Of the employees that live in my neighborhood, many of the designers are from the UK or Australia (in my neighborhood - don't know about the whole company.)
That said, the headquarters sets the strategy / priorities, operational approach and culture.
So IMHO, I think it comes down to three things.
- Corporate culture and Inertia: It is really hard to change big organizations. What got you to where you were is not necessarily what will keep you there. Unions add to making it hard to change. People that join that organization learn the company culture - what to prioritize? how and why we do things.
This is heavily influenced by the.....
- Country culture of leadership: Germany values high / new technology. You see it in their cities, their movies, and their products. Reliability, not so much outside of the advertising, look at the NHST report Mercedes is right up there with the big three in recalls. BMW too. Japan is about precision, dedication, and quality. Trains run on time. Products are generally higher quality. People really take pride in what they do, and work insane hours. USA - Our organizations are driven by profit and managing the bottom line. The focus tends to be shorter term.
- The American Consumer: We are swayed by a good story. We want the latest tech! We are easily influenced by marketing and patriotism. On the outside, It has to have the right image, it has to fit the story - Ford Tough! Our cars tell our fellow citizens who we are and how successful we are. The average auto payment is $700 per month, yet the median income is $33k! People don't realize but they are delaying their retirement by constantly buying new cars!
Sponsored