Yes. I see the Mach-E playbook now. You were right.
Awesome - Enjoy perusing it! ?
Please let us know whatever you can.
Could be to a way to test the new pages, make sure they have capacity in place, etc... before it is advertised to all. It's not uncommon to spread the release or ramp up capacity of a website over several days...
This thing has all kinds of secret and confidential markings on it. So I can't share anything that is not already out there or any images. Sorry to our global friends but this document seems to be U.S. focused.
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Very glad to hear this. Thanks as always for your insight.
Do you feel like anything is missing from the guide that should be there?This thing as all kinds of secret and confidential markings on it. So I can't share anything that is not already out there or any images. Sorry to our global friends but this document seems to be U.S. focused.
But, I will say the playbook confirms what has already been said about the timing of the order banks and ability to switch dealers. I remember someone asking how long will Ford honor (hold) your reservation and that is in here (ask your dealer because I can't say).
It is a long and comprehensive document I would recommend if you are working with your dealer to give them a chance to read it (Mach-E Launch Playbook Summer 2020). There's lots of information in here and links to additional resources. This guide should help the dealers to be better prepared to answer your questions or at least point them in the right direction to find answers for you.
Really the first half of the playbook is just to prep the dealers. Get them familiar with the Mach-E and some how to's / style guides to update their websites, reminders of the advertising rules, how the unique E-Invoice (MSRP) works. Confirms what we already knew that the Mach-E is AXZD pricing eligible. Then links to job aids and information to help with reservation to order conversions. Information about the Ford Connected Charging Station (nothing new here). Another page about installing charging stations at the dealerships. A page about making sure they have the right service equipment. Info about the test drive unit program rules (how long to keep them in service and which units are eligible). Links to details about the Ford Credit, Ford Options (lease-like) program.
I think this guide is a great step forward for Ford to get the dealers engaged and knowledgeable about the Mach-E and the new online processes (maybe they can catch up a bit with all of us
Does the field guide indicate that Ford and dealers now have info on the options and pricing?
That’s a great question. I’ll have to think about that for a bit (maybe reply more later). I had to read the special scenarios / special editions section a couple times. But that’s probably just me, I know there is always a balance between being descriptive enough and being concise. I think I would have liked more definitive details on equipment packages and/or order configurations especially considering the recent hands free driving press release. I’m guessing more info like that is coming soon.
No it does not say. I’m guessing that will be on the 22nd? Or whatever date the order guide is available.
