HutchRed
Well-Known Member
- First Name
- Jared
- Joined
- Feb 11, 2022
- Threads
- 2
- Messages
- 81
- Reaction score
- 41
- Location
- Dallas
- Vehicles
- Mach E premium
I am pretty sure they're still making money on each car they sell. I am not an tesla fanboy or elon follower but it's a pretty solid strategy to undercut the competition to get volume out there. Especially with Ford being their biggest competitor getting caught with their pants down at the moment.What I heard from the analysts most manufacturers will cut production in 2023-2024 to avoid price reduction. Tesla can't do that, they sell investors growth story. I suspect Tesla will keep adjusting prices up or down depending on demand. They would rather take a hit in profits than in deliveries.
If Chevy releases the EV Silverado at their launch prices, they're going to cut into lightning sales since ford has gone nuts with increasing costs there too.
I know some people are loyalists and no matter what they dont stray but if they're not BMW or Mercedes, they cant outprice themselves to their direct competitors. Ford is in an interesting position and need to act fast. Model Y prices will kill MachE orders and again, if Chevy can get their SilvERado out there at close to launch prices, the Lightning will get hit quick.
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