Ford Slashes 2023 Mach-E Pricing For All Trims, Up to $8K on Certain Models

[ChasingCoral]

https://electrek.co/2024/02/20/ford...ustang-mach-e-incentives-for-f-150-lightning/

Ford slashes prices of 2023 Mustang Mach-E and adds huge incentives for F-150 Lightning

Scooter Doll| Feb 20 2024 - 7:00 am PT
0 Comments

Less than 24 hours after lowering prices of its 2023 Mustang Mach-E models in Canada, Ford Motor Company has followed suit in the US, reducing MSRPs of all trims to adapt to slower EV demand. Lease programs offer additional discounts in the US, making the Mach-E more affordable than ever. Additionally, Ford has added new incentives for the F-150 Lightning.

It’s been over four years since Ford first unveiled the Mustang Mach-E – an all-electric crossover SUV that took one of its most celebrated nameplates and adapted it for the EV age (met with a mix of love and hate).

Since entering production as a 2021 model, the Mustang Mach-E has grown in popularity, becoming the second-best-selling electric SUV in the US in 2023. While it initially launched at a starting price just below $46,000 for its lowest tier RWD Select version, we’ve seen Mustang Mach-E prices gradually drop.

After a temporary halt of orders in 2023, Ford reopened its books in May, lowering the prices of all trims of the Mustang Mach-E, which has started at an MSRP of $42,995 since. Just yesterday, the American automaker announced lower pricing for Canadian customers, now a precursor to today’s latest pricing update.

Source: Ford Motor Company

Ford cuts 2023 Mach-E prices by up to $8,100
A spokesperson for Ford shared details of the lower prices for the Mustang Mach-E in an email to Electrek this morning, which said the following:

The Mustang Mach-E is America’s No.2 EV SUV in 2023 and Ford is America’s No.2 EV brand. We are adjusting pricing for MY23 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value.

Here’s how the updates prices for the 2023 Mustang Mach-E’s break down:

2023 Mach-E Trim	Previous MSRP*	New MSRP*	Price Difference
Select RWD	$42,995	$39,895	-$3,100
Select AWD	$45,995	$42,895	-$3,100
Premium RWD	$46,995	$42,895	-$4,100
Premium AWD	$49,995	$45,895	-$4,100
Premium RWD (Extended Range)	$53,995	$45,895	-$8,100
Premium AWD (Extended Range)	$56,995	$48,895	-$8,100
California Route 1 AWD	$56,995	$48,895	-$8,100
GT	$59,995	$52,395	-$7,600
GT (Performance Edition)	$64,995	$57,395	-$7,600

* – MSRPs do not include $1,800 in destination fees
Additionally, Ford pointed out that any 2023 Mustang Mach-E leased through Ford Credit is eligible for a $7,500 cash incentive. That’s in addition to the $7,500 federal tax credit for EV leases Ford passes on to its customers – meaning US buyers could lease a Mach-E for up to $13,000 off MSRP. Qualified buyers can also take advantage of 0% financing for 72 months.

Ford F-150 Lightning buyers can take advantage as well
In addition to the lower prices of the Mustang Mach-E, Ford followed up with additional news this morning, sharing it has also added new bonus cash incentives for certain trims of the 2023 F-150 Lightning.

The Lariat, XLT, and Pro versions of the 2023 Lightning currently qualify for a $7,500 retail credit for eligible customers at the point of sale. Still, Ford has added additional bonuses as follows:

• $7,500 retail bonus cash on an F-150 XLT Extended Range purchase
• $5,000 retail bonus cash on F-150 Lightning Lariat Standard and Extended Range purchase
• $12,500 retail bonus cash for the F-150 Lightning Platinum

If US consumers would prefer instead to pursue a lease of a 2023 F-150 Lightning, Ford has added some new offers to help sweeten the deal:

• $1,500 red carpet lease cash for the XLT
• $5,000 red carpet lease cash on the Lariat
• $7,500 red carpet lease cash for a Platinum

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[RickMachE]

I think this article has bad math.

First, $7,500 + $7,500 =$15,000, not $13,000.

Second, I believe the $7,500 cash incentive is NOT in addition to passing on the tax credit, it's the same.

Of course you can't find any current stuff on the Ford website...

 

[Guss-E 2021]

Slash is definitely the right word. The GTPE now costs less than what I paid for my Premium AWD ER. Granted back in July '22, I qualified for the full $7,500.

I really like this car. At these prices, it is definitely worth looking into.

 

[Geniusk24]

Slash is definitely the right word. The GTPE now costs less than what I paid for my Premium AWD ER. Granted back in July '22, I qualified for the full $7,500.

I really like this car. At these prices, it is definitely worth looking into.

I can relate. The Premium is now the same price for what I paid for Select AWD. Also back in 2022

 

[the golden eel]

Wow. When you add in the destination fee, the Premium AWD ER is $1000 less than what I paid (after the $7500 tax credit) 16 months ago.

Hopefully this helps Ford start selling some more of these.

 

[zvez]

Wow. When you add in the destination fee, the Premium AWD ER is $1000 less than what I paid (after the $7500 tax credit) 16 months ago.

Hopefully this helps Ford start selling some more of these.

but they're losing a ton of money on each one at these prices, I can't imagine they'd keep manufacturing them.

 

[Deleted member 19354]

but they're losing a ton of money on each one at these prices, I can't imagine they'd keep manufacturing them.

I’ve not seen anything different in the Seattle metro area

 

[stmache]

Local dealers will need time to update their websites of current 2023 models in their inventory. Contacted one this morning and confirmed the new pricing which was significantly lower than what they were showing online.

Like many, I could now get a GTPE for only a couple grand above what I paid for my Premium RWD with the Extended Battery option back in 2021. I just paid for 3 years of BlueCruise for only $600 as I purchased before BC was available. I doubt @Ford Motor Company would be nice enough to move that over to a new 2023. ? Would I get a refund?

Either way, a GTPE is awfully tempting. Not sure how the Ford Options lease would work here with a little more than a year left on it.

 

[the golden eel]

but they're losing a ton of money on each one at these prices, I can't imagine they'd keep manufacturing them.

For sure they're losing, but they lose more if the cars just sit on dealer lots.

My "hopefully they start selling more" comment was more based on the idea that I didn't want them to pull the plug on the car altogether if it isn't selling.

 

[iam-s-Hon]

I was going to wait til next year to shop for a lightning. I may need to reconsider.

 

[azerik]

Come on guys! You can do better than that Ford. I still have a few dollars value in my 21. Crush it! We're so close.

As I sit here without my car, for almost a month, for minor repairs that take a lifetime. I can't recommend anyone buy a MME unless they don't actually want a car for 365 days a year. I've got a much bigger rant in my head that I just can't care to write.

 

[ArthurDOB]

Many of us are early adopters (EAs), though some are earlier than others. This is what happens to EAs as time goes by. Does anyone remember how much flat-screen TVs were when they were just out on the market? Even a few years later they were still ridiculously expensive.

I wish the price I paid last May was the price it is today, but I needed a car in May, wanted an MME, and so I went ahead with the purchase. I see no need to cast recriminations or cause myself anguish for not knowing what the future would bring.

 

[CarlSagan82]

I bought my GT 23’ in October and I am happy with the purchase. I am also happy others are getting better deals. I’m not mad about that. I purposely waited a couple years after the first mach e was introduced hoping a lot of the kinks from 21 and 22 are worked out.

Edit: article isn’t totally accurate anyway. We can’t get the 7500 tax credit anymore just 3500?

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