BlueCruise Usage Skyrockets 88%

[AZBill]

Hard to believe that so many people are paying $50 a month. Maybe they know something I don't.....

GM charges $400 per year after the 3 year free period. They are now seeing a 40% take rate on that subscription. But Super Cruise has way more mapped roads for hands free than Ford, including two lane roads and towing capability.

I got the $600 for 3 years BC deal and took it, but will not renew for the higher price. I will use my GM vehicle for long road trips, it also charges much faster. I did one long trip in the Mach E last year on a route that was mostly hands free. My Rivian does not have hands free and I have not taken it on a road trip in about 2 years.

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[25_SW_GT]

My 25 MMEGT w/BlueCruise 1.5 is absolutely awesome, and I use it daily on my 80 mile round trip commute. I do have to say, that as a rather "conservative" driver, the automatic lane chage was a little annoying, because I generally travel in the far right lane, and don't mind when I'm slowed down a little when I run into some traffic.

When I first started using BlueCruise, I found that the automatic lane change was set to the "on" position by default, and of course, it would automatically want to change lanes. The other thing was when it wanted to change lanes when I was only a half mile from the exit I was about to take. No Bueno! Now that I have turned it off, it will slow down, then eventually the display will simply announce "Lane change now possible", and it's up to me if I want to do that.

All I have to do is lightly press down the turn signal stalk (like what engages the 3 blinks for lane change), and the car does the rest. There is a reasonable delay before the lane change actually starts (about 2-3 blinks), and the signal stays on until the car has reached the center of the next lane. Gotta say... it's pretty neat!

 

[XGC75]

Bunch of stooges in this thread

I got one month of BC over the Christmas and new years holiday and used it over ~500miles of short and medium distance trips. Well worth the roughly $8/hour for me. I'd buy another month if I ended up driving that much again.

Having said that, there's only a couple mapped roads near me the support it. I'll be getting a Comma so I can use adas everywhere.

 

[moritzes]

Obviously I'm a total outlier in this thread, but I love it. However ... I have 1.5 in my 2025 Mach-E and 1.4 in my 2025 F-150 PowerBoost. Works great, is true hands free on interstate, obviously. Drove 350 miles each way to Chicago from Akron in the Mach-E, let it handle lane changes, and was fresh and ready to go on either end of the trip. Amazing tech.

 

[Guss]

BlueCruise Usage Skyrockets 88% as F-150 Drivers Lead the Hands-Free Charge

January 27, 2026

by Russ Mixon, senior manager BlueCruise Go-to-Market at Ford.

Hands-free highway driving technology like BlueCruise1 is quickly moving from a “nice to have” to a “must have” feature to help make daily commutes and road trips easier.


According to a 2025 AutoPacific study, 43% of people planning to buy a new car say it is the feature they want most.


At Ford, we are seeing that demand firsthand. In 2025 alone, we put more than half a million new BlueCruise-equipped vehicles on the road across Ford and Lincoln — an 80% increase from 2024. That brings our global total to 1.22 million vehicles.


But the real insight is how much customers are actually using the technology. BlueCruise usage in the U.S. surged in 2025 — with an 88% increase in total hands-free miles driven and a 50% increase in BlueCruise trips taken by Ford and Lincoln owners compared to the previous year.

With this growth, we are taking a look back at 2025 data and trends in the U.S. as part of our second annual BlueCruise Mapped data round-up.


A note on privacy: This data is anonymized and is only collected from customers who have opted in to share it with Ford.


F-150 Crowned BlueCruise 'Superusers,' Lincoln Nautilus Usage Jumps

BlueCruise is now available across nine Ford vehicle lines — Explorer, Expedition, F-150, F-150 Lightning, Mustang Mach-E, and the entire Lincoln line-up — to give more customers who want an electric, hybrid, or gas-powered Ford vehicle access to hands-free highway driving.


In 2025, F-150, Mustang Mach-E, and F-150 Lightning customers drove the most miles and spent the most time using BlueCruise, maintaining the top spots from 2024.


As the Ford F-Series marks its 49th consecutive year as America’s best-selling truck,2F-150 customers also maintained their lead as the "BlueCruise Superusers." In 2025, F-150 customers logged the most BlueCruise miles (118 million miles) and spent the most time using BlueCruise (1.6 million hours), compared to other equipped vehicles. Notably, they increased their usage by 101% year-over-year.

With new versions of software, we have seen an increase in BlueCruise usage. In 2025, we started shipping 2025 F-150 and 2025 F-150 Lightning vehicles from the factory with one of our latest versions of software, BlueCruise 1.4. We also deployed the first BlueCruise software update to eligible truck owners. Depending on the model year, it took eligible F-150 and F-150 Lightning owners from BlueCruise 1.0 or 1.2 all the way to BlueCruise 1.4.


This software upgrade enabled an even better hands-free highway driving experience for truck customers, as evidenced by F-150 Lightning customers who drove over 32 million miles using BlueCruise, nearly a 60% increase from the previous year.


But the biggest change in usage came from Lincoln Nautilus customers. They drove over 11.3 million miles and spent nearly 160,000 hours using BlueCruise — a nearly 250% increase from the previous year and the largest year-over-year increase of any Ford or Lincoln vehicle line. We expect usage to rise even further in 2026 with the new Lincoln Nautilus shipping to customers with BlueCruise 1.5 and Automatic Lane Change.


BlueCruise Road Trips Up 120% in 2025

Customers continued to use BlueCruise for shorter trips such as daily commutes, as over 60% of BlueCruise trips taken in 2025 were under 20 minutes. Yet longer drives, like road trips, had a huge uptick.


In the U.S., there were over 1.6 million BlueCruise trips taken on controlled access highways that were over one hour, representing a 120% increase from 2024. This data re-affirms that customers are seeing the value BlueCruise can deliver, especially when taking a summer vacation or going to see grandmother for the holidays.


Holidays Are the Most Popular Time to Use BlueCruise

Thanksgiving took the lead over Labor Day in 2025 with the most BlueCruise trips taken. The most popular day to use BlueCruise in 2025 was November 21, the Friday before Thanksgiving, with over 72,000 trips taken. This surge on a single day suggests many folks were likely making one last commute, then departing for the holiday week.


In fact, there were 28,000 more trips taken on this day than the most popular day in 2024, which was Friday, August 30 (Labor Day Weekend). That’s a nearly 40% increase.


The holiday week in December was also a hot time to travel. Saturday, December 27 stole the top spot for the most BlueCruise miles and hours driven on a single day, with over 1.2 million miles and nearly 18,000 hours, an over 100% increase in usage when compared to the peak day from the previous year (Saturday, December 20). However, December 20 followed close behind as the second highest peak day in 2025 with 1.24 million miles and over 17,400 hours.

States Leading From Coast to Coast

The five states with the most BlueCruise usage across the U.S. maintained their lead from 2024 to 2025 with customers in California, Michigan, Texas, Florida, and Ohio driving the most miles and spending the most time hands-free.


California maintained its three-year lead across all 50 states with over 23 million BlueCruise miles and over 370,000 hours driven in 2025, a 51% increase from 2024.

Looking Ahead to 2026

To date, customers have logged over half a billion miles globally (600+ million miles) using BlueCruise. We expect this number to only grow in 2026 as BlueCruise debuts on four additional vehicle lines in Europe.


This year, we will also mark another significant milestone as we roll out our latest version of software, BlueCruise 1.5, which includes Automatic Lane Change capability, to the first gasoline and hybrid-powered vehicles: the 2026 Ford Explorer, Lincoln Aviator, and Lincoln Nautilus SUVs.


The expansion underscores our team’s commitment to invest in the BlueCruise software across a variety of vehicle types, whether equipped from the factory or via software updates, to continue delivering performance improvements or new features.


Russ Mixon is senior manager BlueCruise Go-to-Market at Ford.

That's all well and good. I don't subscribe to Blue Cruise because of the price. This should be included at no charge.

 

[Sikkun]

Ford: Usage skyrocketed.
Forums: No one uses it, cost too much!

hmmmm.

Used to have daily post demanding the latest version from the people who never use it though.

 

[25_SW_GT]

Bunch of stooges in this thread

I got one month of BC over the Christmas and new years holiday and used it over ~500miles of short and medium distance trips. Well worth the roughly $8/hour for me. I'd buy another month if I ended up driving that much again.

Having said that, there's only a couple mapped roads near me the support it. I'll be getting a Comma so I can use adas everywhere.

Just be aware that the Comma does not currently work on the 25 MME since the OBD system is encrypted... In fact, nothing much works with it... like TorquePro, CarScanner Pro, OBDLink, etc... Even those will only show the most basic info. No HVB info, SOH, etc. All of those, including the Comma units work on 24 and older

 

[SummerlinBob]

$600 per year for auto lane change, no thanks adaptive cruise control is more than sufficient and it's FREE

 

[mdwinther35]

Ford: Usage skyrocketed.
Forums: No one uses it, cost too much!

hmmmm.

Used to have daily post demanding the latest version from the people who never use it though.

Well, no surprise since social media/online forums/etc amplify negativity (negativity bias). Having said that, it is a bit pricey. But well worth $50 for the occasional longer road trip IMO.

 

[EB87]

Too expensive.

 

[LowGun84]

Well, no surprise since social media/online forums/etc amplify negativity (negativity bias). Having said that, it is a bit pricey. But well worth $50 for the occasional longer road trip IMO.

Certainly when we road trip I will get it on a month by month basis as well as the Tesla charging membership.

 

[Haydn12]

We won't renew at that price. Just not worth what they want.

 

[ReverendPete]

I like BC, and use it fairly regularly, but my initial 3 year subscription is up this summer. I believe that Ford offers a "lifetime" subscription for newer vehicles. I might consider that if they offered it to older MMEs, especially at the $1000 price point of a Comma system, but I'm not holding my breath. I am more likely to buy a Comma and install it this summer...

 

[robi]

The 3 month trial just ended on our 2025 Mach E Premium. My wife and I absolutely love this feature and it has dramatically improved a drive we make several times a month from our home in upstate New York to NJ to visit and care for family. The route takes us from exit 21 on the NY Thruway to exit 15 onto Rt 17 and then Rt 287 in NJ.. BlueCruise works on the Thruway and 287 or about 90% of this 3 hr trip. It makes the trip less stressful and we feel the difference. We want to renew but currently in discussion with our selling dealership to get the lifetime subscription that we inquired about at purchase but was told not available. . Subsequent calls to Ford’s Connective Services indicate this was actally available at purchase. We are asking now under these circumstances if Ford would still allow us to get this lifetime $2,495 subscription. We have purchased using the 0% 72 month promotion and , hope to get at least 10 years of service. Under that scenario, the break even on the lifetime plan versus the $495 per year plan is 5 years. Yes, it is expensive and I’d like to see it offered for less, but if we can get the lifetime deal and do actually get 10 years of service it comes down to $250 a year or about $21 a month.

 

[kodiakng]

i'd be more impressed if Ford announced their actual subscription take rate per year and how many of those hours/trips/miles were by subscription users vs initial trial users.

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