dbsb3233
Well-Known Member
- First Name
- TimCO
- Joined
- Dec 30, 2019
- Threads
- 54
- Messages
- 9,357
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- 10,904
- Location
- Colorado, USA
- Vehicles
- 2021 Mustang Mach-E FE, 2023 Bronco Sport OB
- Occupation
- Retired
Since there's a limited number of 2021 MMEs, it probably won't translate into Ford selling less of them. I'm guessing all 50,000 will sell somewhere. I agree that if a buyer was ready to buy an MME, their alternate purchase (if they don't bite the bullet and buy an MME anyway) is probably gonna be a different BEV (which means another manufacturer since the MME is Ford's only BEV).I partly agree as the guys that cancel will most likely lease a Tesla, a Polestar or whatsoever. So in the end Ford sells less cars, loses clients that are going to competitors (and might not return to Ford) and in the end less market share in the EV segment.
It's never good to piss off potential customers, of course. But here's my main point -- the production delay pushing it into 2021 is not Ford's fault. Neither is the tax law that screws EV buyers in 2021 relative to 2020. So Ford has nothing to apologize for - or to make up for - in that regard.
But they DO if they required non-refundable deposits. That's the part they need to remedy, by refunding those deposits for anyone that wants out because the government won't issue a tax credit.
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