MachE owner usage statistics revealed

[roamtheworld]

https://fordauthority.com/2023/03/ford-mustang-mach-e-owner-usage-statistics-revealed/
Since its launch for the 2021 model year, the Ford Mustang Mach-E has proven to be one of the more satisfying crossovers on the market, as well as a vehicle that’s attracting plenty of customers who are new to The Blue Oval and all-electric vehicles in general, while some have even come from the luxury segment. Mach-E owners are also more likely to embrace modern technology, which bodes well for the future and FoMoCo’s connected vehicles push. Now, the automaker has revealed some more interesting facts about the EV crossover worth digesting.
According to The Blue Oval, the average Ford Mustang Mach-E owner covers 32 miles per day of median driving, with each trip averaging around five miles – making it perfect for that particular type of use case. Prior studies have found that the majority of Americans don’t drive more than 30 miles per day, on average, so an all-electric vehicle like the Mach-E is a perfect fit in that regard.

FoMoCo also noted that 95 percent of Mach-E driver’s trips start at ambient temperatures that are above freezing, another notable statistic given the fact that EVs tend to lose a significant amount of range in cold weather. In fact, Ford previously offered up some tips to help EV owners maximize their range in cold temps for this very reason.
Looking forward, at least standard range versions of the Ford Mustang Mach-E are set to gain lithium-iron phosphate (LFP) batteries this spring, which will be supplied by CATL at first. LFP batteries don’t use nickel or cobalt in their construction, and are generally cheaper, safer, and can be charged to 100 percent without worrying about speeding up battery degradation, though they’re also not as energy dense as lithium-ion batteries. Once production begins at the BlueOval Battery Park Michigan site in 2026, the Mach-E’s LFP batteries will come from that facility, too.

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[Ride_the_lightning]

Talk about taking the wrong conclusion from the data. We only drive it around town because the charging infrastructure sucks, not because those are the only trips we take. We have second cars. If ford looked at my data they would say “wow he never goes more than 100 miles away! And never drives in the cold!” Yeah, cause the car sucks at both of those things so I drive the Audi on those days.

 

[ThatGuyLando]

Talk about taking the wrong conclusion from the data. We only drive it around town because the charging infrastructure sucks, not because those are the only trips we take. We have second cars. If ford looked at my data they would say “wow he never goes more than 100 miles away! And never drives in the cold!” Yeah, cause the car sucks at both of those things so I drive the Audi on those days.

They know, marketing just has to word it in a positive way so investors don't leave.

 

[MellowJohnny]

Talk about taking the wrong conclusion from the data. We only drive it around town because the charging infrastructure sucks, not because those are the only trips we take. We have second cars. If ford looked at my data they would say “wow he never goes more than 100 miles away! And never drives in the cold!” Yeah, cause the car sucks at both of those things so I drive the Audi on those days.

I think you missed the data point about Americans in general, who drive, on average, just 30 miles a day. Many studies have shown that regardless of car type, Americans don't drive very far each day. So I don't think they drew the wrong conclusion at all...

"Prior studies have found that the majority of Americans don’t drive more than 30 miles per day, on average, so an all-electric vehicle like the Mach-E is a perfect fit in that regard."

 

[dbsb3233]

I think you missed the data point about Americans in general, who drive, on average, just 30 miles a day. Many studies have shown that regardless of car type, Americans don't drive very far each day. So I don't think they drew the wrong conclusion at all...

"Prior studies have found that the majority of Americans don’t drive more than 30 miles per day, on average, so an all-electric vehicle like the Mach-E is a perfect fit in that regard."

I betcha 30 is actually on the high side compared to most countries.

This is the problem with using averages for something like this. It can be grossly misleading. Case in point, we're retired and take a LOT of long road trips. 25k of our 33k miles are on 1500+ mile road trips. Across 2 years. But average that over 700 days of driving and you get just 47 miles/day average. Even though 75% of our miles are road trips.

A lot of people would look at that and say "Oh, 47 miles/day is a piece of cake! Why do you need a big battery?". Which is of course ridiculous.

 

[dbsb3233]

FoMoCo also noted that 95 percent of Mach-E driver’s trips start at ambient temperatures that are above freezing, another notable statistic given the fact that EVs tend to lose a significant amount of range in cold weather.

That's because most people that buy a $60k EV have a house and a garage. You usually have to be at least moderately well off to afford a car in that price range. And most people that are fairly well off own a house rather than rent an apartment.

It would be a very different story if it were an apartment renter that has no garage to park in.

If their implication is that their statistics would apply across the board to universal EV adoption, that would be the wrong conclusion.

There's also surely some self-selection going on with buyers. Meaning, buyers are more likely to choose an EV if living in a warm climate than a cold one.

 

[TGIF]

I think you missed the data point about Americans in general, who drive, on average, just 30 miles a day. Many studies have shown that regardless of car type, Americans don't drive very far each day. So I don't think they drew the wrong conclusion at all...

"Prior studies have found that the majority of Americans don’t drive more than 30 miles per day, on average, so an all-electric vehicle like the Mach-E is a perfect fit in that regard."

An EV does meet the vast majority of American drivers’ needs. I’ve felt for a long time that more people would benefit from an EV than realize it. We are just too used to buying for the exceptional drive need rather than the majority. We often would rent a car for road trips when we weren’t comfortable with using our own car. While I know this isn’t an option for everyone, neither is it necessarily a bad option for those who can afford it. Don’t let the perfect be the enemy of the good.

 

[phil]

I betcha 30 is actually on the high side compared to most countries.

Correct. In fact, we're number one!

 

[Blue highway]

Talk about taking the wrong conclusion from the data. We only drive it around town because the charging infrastructure sucks, not because those are the only trips we take. We have second cars. If ford looked at my data they would say “wow he never goes more than 100 miles away! And never drives in the cold!” Yeah, cause the car sucks at both of those things so I drive the Audi on those days.

The MME is ~ in line with gas cars in terms of miles driven... This is from the Department of Transportation

	miles per year			miles per day
Age	Male	Female	Total		Age	Male	Female	Total
16-19	8,206	6,873	7,624		16-19	22	19	21
20-34	17,976	12,004	15,098		20-34	49	33	41
35-54	18,858	11,464	15,291		35-54	52	31	42
55-64	15,859	7,780	11,972		55-64	43	21	33
65+	10,304	4,785	7,646		65+	28	13	21
Average	16,550	10,142	13,476		Average	45	28	37

 

[dbsb3233]

The MME is ~ in line with gas cars in terms of miles driven... This is from the Department of Transportation

	miles per year			miles per day
Age	Male	Female	Total		Age	Male	Female	Total
16-19	8,206	6,873	7,624		16-19	22	19	21
20-34	17,976	12,004	15,098		20-34	49	33	41
35-54	18,858	11,464	15,291		35-54	52	31	42
55-64	15,859	7,780	11,972		55-64	43	21	33
65+	10,304	4,785	7,646		65+	28	13	21
Average	16,550	10,142	13,476		Average	45	28	37

That's no surprise as it's still just a car. Actually I would expect it to be on the high side of average, because it's a new car. The younger the car, the more miles it's likely to be driven. Dad gets the new car, while his teenage kid (that drives half as many miles) gets the 9yo hand-me-down.

Unless the statistic compares the MME to ICE cars that are similarly just 2 years old or less, it's kinda skewed.

 

[Blue highway]

That's no surprise as it's still just a car. Actually I would expect it to be on the high side of average, because it's a new car. The younger the car, the more miles it's likely to be driven. Dad gets the new car, while his teenage kid (that drives half as many miles) gets the 9yo hand-me-down.

Unless the statistic compares the MME to ICE cars that are similarly just 2 years old or less, it's kinda skewed.

maybe, but there is no factual basis I am aware of for your assumption that new cars are driven more.

 

[glenthompson]

This is the problem with using averages for something like this. It can be grossly misleading. Case in point, we're retired and take a LOT of long road trips. 25k of our 33k miles are on 1500+ mile road trips. Across 2 years. But average that over 700 days of driving and you get just 47 miles/day average. Even though 75% of our miles are road trips.

We're retired also but we rarely take long trips in the car, we use our motorhome. Much easier to take the dogs along and logistics are much simpler. If I want to I can take the MME on my car trailer like I did this winter with 2 months in Florida.

Before the MME we had a Prius Prime and most of our around town driving could be done on the meager electric capacity. I consider my case the ideal for a BEV since we've driven it 2,000 miles and only used public charging once - not because I needed to but because I wanted the parking spot. Busy mall at Xmas and the ChargePoint station was convenient.

 

[Ghost Ryder]

An EV does meet the vast majority of American drivers’ needs. I’ve felt for a long time that more people would benefit from an EV than realize it. We are just too used to buying for the exceptional drive need rather than the majority. We often would rent a car for road trips when we weren’t comfortable with using our own car. While I know this isn’t an option for everyone, neither is it necessarily a bad option for those who can afford it. Don’t let the perfect be the enemy of the good.

I was hesitant to get rid of the second gas car and go all EV, but so far it has worked out well. I'm fortunate enough to be able to rent a gas car if we were to travel longer distance. Even though I have a Tesla and probably do fine with their supercharger network, it's one less thing I have to worry about when road tripping.

 

[Woeo]

Talk about taking the wrong conclusion from the data. We only drive it around town because the charging infrastructure sucks, not because those are the only trips we take. We have second cars. If ford looked at my data they would say “wow he never goes more than 100 miles away! And never drives in the cold!” Yeah, cause the car sucks at both of those things so I drive the Audi on those days.

Ford sucks? Or the infrastructure sucks?

You might not like the battle EVs in general have with cold, but Ford‘s efficiency efforts are on par with TSLA, the South Koreans, VW Group and the others.

Physics is a bitch.

 

[tannerk89]

I consider my case the ideal for a BEV since we've driven it 2,000 miles and only used public charging once - not because I needed to but because I wanted the parking spot. Busy mall at Xmas and the ChargePoint station was convenient.

I would argue that’s actually a pretty poor use case for a BEV. The lower the amount of miles the less you gain any benefit from using electricity. I bet it would take you several weeks at most to go through a tank of gas in an ICE equivalent that is likely $30k cheaper than a MME. With increased cost of a BEV it’s a financially poor decision because you’re spending a lot for efficiency and never going to recoup it in fuel or maintenance costs…

Ideal case IMO is using 1/3 to 1/2 or so of the battery capacity per day and home charge or free charge at or near work. Then you are offsetting fuel costs and initial environmental impact from producing a battery pack without having to dip into DCFC for regular use.

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