RickMachE
Well-Known Member
- Joined
- Jul 1, 2021
- Threads
- 267
- Messages
- 17,961
- Reaction score
- 28,002
- Location
- SE MI
- Vehicles
- 2022 Mach-E Premium 4X, 2022 Lightning Lariat ER
Drop off in sales? You've examined the sales of Mach-Es, Lightnings, and E-Transit vans?The dealer network is the weak link. Ford has little control over its dealers when it comes to personnel matters. The recruiting, training and equipment is all in the dealer's hands and if they don't have sufficient people/tools there is not much Ford can do other than say you are not EV certified.
Although I know a lot of dealers signed up to be EV certified, I wonder how many are actually going to go through the great expense of installing all the charging infrastructure, among all the other requirements, to become EV certified. With the current fall off in sales, I would not be surprised if a lot of Ford dealers reconsider their approval of spending the money needed to be EV certified.
Mach-E sales were down in Q2, but line was shutdown. Lightning sales more than doubled. E Transit vans sales were up almost 64%. In total, electric vehicles sales for the first half of 2023 were up over 2022 but a little, and had the line not been down they would have been up more.
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