Tesla Slashes Prices

[rcechinel]

This will surely affect the Mach-E, but to say “Ford is in trouble” (post you quoted) is pure hyperbole. Ford could stop making the MME, take a write-off, and go about it’s business.

Let's talk future. Dude, Ford just re-engineered their whole strategy and lured thousands of dealerships to invest $1M to become EV certified, created a whole new division and made 300% clear that their strategy is to become an EV leader, and you are saying "they could stop making MMEs today and that's no problem"? Think about what you are saying.

Yes, ford won't suffer this quarter or next, or even this whole year, but if this is more than just a "flash sale" by tesla, it's impossible for other manufacturers to not act on it.

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[Nemy]

Cancelled orders?

I also had my chance to order a Lightning and didn't. My plan (like yours/others) was to wait till the prices came down and the credits were returned. Realistically, I also know that I'm likely going to cancel it at some point because by the time Ford is able to capture the full credit and reduce prices, tech and competition will have moved on (e.g. Silverado, Ram, Cyber etc.). The only reason I haven't cancelled yet is because it's a $100 refundable deposit...

 

[Ming]

What model has much higher range? EPA range or tested real world range?

https://www.edmunds.com/car-news/electric-car-range-and-consumption-epa-vs-edmunds.html

You can read whatever you like. I have both cars and I gets much lower range in my premium ER than my Tesla model Y performance in 20-40F temperature.

Back in summer they were about same.

 

[GTBuzz]

Besides your opinion, can you cite any source that shows this as a fact? Like an unbiased survey?

I think this might have been true a few years ago, that SOME people viewed it as desirable. Not anywhere near a majority, because a majority of people don't consider EVs desirable at all. Now, Musk's antics have lowered desirability, as well as the stock price.

Here you go:

https://www.spglobal.com/mobility/e...d-loyalty-more-than-doubles-yearoveryear.html

Do you have an unbiased survey that illustrates your opinion?

Yes, I understand it has probably slipped some in recent months, but remember most people aren't in tune with Internet mob mentality.

 

[RickMachE]

Here you go:

https://www.spglobal.com/mobility/e...d-loyalty-more-than-doubles-yearoveryear.html

Do you have an unbiased survey that illustrates your opinion?

Yes, I understand it has probably slipped some in recent months, but remember most people aren't in tune with Internet mob mentality.

Well, you're not the one that made the claim, but - that study is BRAND LOYALTY. Speaks nothing of the general public. It's how loyal is a Tesla buyer to Tesla.

 

[phil]

Ford congratulating Tesla on its price cuts. Heartwarming to see such friendly rivalry between competitors!

 

[GTBuzz]

Well, you're not the one that made the claim, but - that study is BRAND LOYALTY. Speaks nothing of the general public. It's how loyal is a Tesla buyer to Tesla.

Yes, and Brand loyalty to Tesla surpasses every other brand, among the general public.

Do you have an unbiased survey that validates your speculation?

 

[Pushrods&Capacitors]

If the bottom hasn’t fallen out of the used car market yet, I’m going to look at trading in for a Y. It was a better car before it cost less than the MME, now it’s an absolute no-brainer unless someone can’t get past their Elon hatred.

I think more than half of the posts on this thread are from people saying this is a crazy good deal, with many saying they just bought a MY on the spot. These are Ford consumers changing brand and, yes, this means TROUBLE in capitalism terms, if Ford doesn't respond. And tesla is way more profitable than Ford's EV, which means Ford just can't cut nearly as much as Tesla, even if they want.

Anyone familiar with business at all knows Ford will respond as will others. Did you know that 2022 was a record year for profits for ICE car makers because of the weird supply/demand dynamics that are still ongoing. Even though overall sales were the lowest since 2011. Lowest sales in the last dozen years but record profits. But not record profits for EVs because battery costs inflated like crazy. Which company only makes EVs and has no ICE cash cows? Ford? GM? BMW? No. Are the legacy makers partnering with battery makers on domestic manufacturing plants to reduce costs? Oh wait, yes, they’re already doing that in multiple states North and South adding huge new battery production facilities.

I find it funny that when a commenter calls out real, factual observations that are negative to Tesla that they’re labeled bitter, or Elon haters or partisan Tesla haters. Wtf, are we children? Haha, some just drank the Kool-Aid I guess.

 

[MachEMaster]

I wonder where the Cybertruck price will fall into all of this?

 

[KevinS]

Tesla has consistently been more nimble than Ford and others. They have data directly from their stores as to supply and demand and can recalibrate accordingly. I'm sure dealer's communication with corporate is nowhere as instantaneous or effective.

Musk's Twitter antics have annoyed more than a few people, and the new tax credit implications also cut demand. But, if they can do this, you have to wonder what it says about how profitable Tesla will be relative than they have been. They're clearly willing to take the hit if it means they can keep their factories going with sufficient volume.

But, anybody thinking this isn't going to sway some folks away from MMEs who can get themselves in car in the 30k's is deluding themselves. That's a steal, even with Tesla's infamous build quality problems.

 

[Pushrods&Capacitors]

Yeah, and Brand Loyalty

Yes, and Brand loyalty to Tesla surpasses every other brand, among the general public.

Do you have an unbiased survey that validates your speculation?

Anyone with a clue could tell you that Tesla owner brand loyalty is the highest, right? Because that’s what defines a cult, loyalty no matter what. Not all Tesla owners are Elon worshippers but many are. Most buyers of other makes can’t name any auto industry CEO.

Let’s all just acknowledge reality, massive price cuts like this don’t occur because of someone’s genius business acumen. They happen when companies are in duress.

 

[rcechinel]

Anyone familiar with business at all knows Ford will respond as will others.

That's the only part of your post that really matters. The rest is you trying to sound smart, which you are, btw. I agree with the points. But since you mentioned facts:

 

[GTBuzz]

Anyone with a clue could tell you that Tesla owner brand loyalty is the highest, right? Because that’s what defines a cult, loyalty no matter what. Not all Tesla owners are Elon worshippers but many are. Most buyers of other makes can’t name any auto industry CEO.

Let’s all just acknowledge reality, massive price cuts like this don’t occur because of someone’s genius business acumen. They happen when companies are in duress.

No...they happen because of supply and demand. When Ford responds in kind, will that mean they're in duress too?

 

[HeyMomTheMeatloaf]

This is a game changer. I wouldn’t want to be Volkswagen or Cadillac or Ford…..or any of the legacies.

Over the last 24hr, every EV basically became less competitive (price wise). Chevy can sell a Bolt for 33k, but most people will pick a 37k Model 3 over that. Same for ID4, Etron, Lyriq, etc vs. Model Y. Look at it differently, every other auto company is increasing their EV prices 20% year over year. Tesla just reduced theirs by 20%….

With delivery times of less than 2-3 months, the Tesla supercharging network, and prices like this; don’t know how other automotive companies plan on competing. The Mach-E and Lyriq price points absolutely need to come down. I don’t see how they compete, otherwise.

This is massive. I still can’t believe it.

 

[Ghost Ryder]

There's a group of people, not representative of the overall population, but a huge presence here on the forum, that focus on the technology more than the car. Those may abandon Ford and go to Tesla due to the price changes.

However, there is a huge population of "I've never bought an EV" that won't ever buy a Tesla for the following reasons:

- Most models are butt ugly
- CEO's behavior doesn't appeal to them, or their family / friends, and they don't want to deal with that

The single biggest reason a non-EV owner would buy a Tesla over a Ford has been charging, even though a majority of owners charge at home. Now, it will be price also.

I don't expect Ford to do anything since they can't afford the impact on profits.

Looks are subjective. But I don't think a lot of people think that Teslas are "butt ugly." They are generic, but not offensive. Some consider the Model 3 and S as handsome and understated. If they were really ugly, they wouldn't sale as well as they have been. They have sold over 1 million samples worldwide.

As far as Musk antics, other that the fringe left, most people could care less, or unaware of his "antics." Most people do not follow politics.

When it comes down to it, most people have convictions, but those go out the window when face against the harsh reality of higher cost. People vote with their wallets. Pay 20k more for a comparable vehicle because you don't like the CEO? I would wager that 99% of people are not.

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