What is this in the frunk?

[Sweetwater]

Found it ! Option plugs in dealer info.

 

[dbsb3233]

it's designed to be hosed out or filled with ice

On a nitpicky side note... I find the "filled with ice" selling point to be a fail by Ford. Especially the ad where they filled it with shrimp on ice. That was an un-serious eye-roller. Even filling it with beverages on ice seems silly to me. Any kind of food/drink containers that are gonna touch people's mouths needs a container with a sealed lid on top, not just a car's hood. (Plus that's a helluva lot of wasted ice in an uninsulated compartment.)

I'd rather see them advertise more practical uses for it, like throwing snowy ski boots in there, or muddy hiking boots, or sandy beach towels. The "hose it out" selling point is a great one. But ice, not so much.

Nitpicky, I know. But that shrimp ad really bugged me. Kinda made the vehicle look like a joke.

 

[jlauro]

with beverages on ice seems silly to me. Any kind of food/drink containers that are gonna touch people's mouths needs a container with a sealed lid on top, not just a car's hood. (Plus that's a helluva lot of wasted ice in an uninsulated compartment.)

I tend to agree, but I think their point was that it is a sealed lid and not just a car hood...

 

[RobB]

On a nitpicky side note... I find the "filled with ice" selling point to be a fail by Ford. Especially the ad where they filled it with shrimp on ice. That was an un-serious eye-roller. Even filling it with beverages on ice seems silly to me. Any kind of food/drink containers that are gonna touch people's mouths needs a container with a sealed lid on top, not just a car's hood. (Plus that's a helluva lot of wasted ice in an uninsulated compartment.)

I'd rather see them advertise more practical uses for it, like throwing snowy ski boots in there, or muddy hiking boots, or sandy beach towels. The "hose it out" selling point is a great one. But ice, not so much.

Nitpicky, I know. But that shrimp ad really bugged me. Kinda made the vehicle look like a joke.

Concur. The photo of the cooler in the front trunk, made me think electric cooler, perhaps charging camera batteries, but certainly not seafood.

 

[dbsb3233]

I tend to agree, but I think their point was that it is a sealed lid and not just a car hood...

I question how sealed it can really be though. Even if it does maintain contact around the compartment edges when closed, as soon as you open it up like a hood, there's risk of mud and other road gunk dripping down the sides and into the compartment. Or so it would seem. And from an advertising perspective, that's the impression people are going to have unless it's better explained that it has some sort of seal to prevent that. To most people watching, it looks like a typical hood.

 

[timbop]

Someone woke up on the wrong side of the bed. ?

"WTF" was my first thought.

 

[frontrunner]

By the same logic, the light shouldn't be in there either.

By your logic, we shouldn't have head/tail lights on our cars since rain gets on them ?

 

[mr_raider]

That's the emergency button to open the trunk if you were trapped inside.

What? We kidnapping ewoks now?

 

[generaltso]

What? We kidnapping ewoks now?

If you do, make sure to use one of the Job 1 cars so that he won’t be able to escape.

 

[HuntingPudel]

What? We kidnapping ewoks now?

I am certainly not. They don’t smell good. ??

However, I fit in the frunk. ??