Latest 2023 Mach-E Order Guide [Updated Monthly]

[Neil4Real]

This was the point I was trying to make earlier but someone disagreed. There is a price limit that no one will pay for a Mach-E. And I think with this price hike, ford is getting pretty close to that limit. We’re already seeing people on this forum drop out of ordering a Mach-E.

I think the point you're missing is that Ford has access to WAY more info than you do about pricing. They have access to every dealer contract for every vehicle sold. 100000% they are seeing cars easily sell for this price, probably well over it, with dealer ADMs. They will have no problem selling at MSRP. Dealers will still TRY to do ADMs which will just be adjusted to the market. Out of the gate, they might still get the usual $5k or more, but if other manufacturers match Ford's price hike, as they're all definitely going to be raising prices, the ADMs will just continue to be outrageous.

There are plenty of threads about people debating on buying a car with a $5k to $15k ADM so they can have it right now and people telling them to negotiate, only pay $XX if you want it now, they then go back to the dealer a few hours later and it is already gone.

It always sounds insane to those of us not willing to pay ADMs, but those that are, especially the crazy ADMs, who freakin' knows. It is just like houses right now. Sure, I can afford this $1.2mm house, but it hurts my brain and stomach to know it was literally $700k a year and a half ago.

Don't underestimate the ignorant!

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[clhardy5]

I just talked to Sawgrass Ford and Pompano Ford (Florida) and both of them said that they're expecting orders to open at the end of September.

An article I just read on FordAuthority states that orders will start Tuesday, Aug 30th.

https://fordauthority.com/2022/08/2023-ford-mustang-mach-e-prices-increase-substantially/

 

[Neil4Real]

I was hoping the one good thing to come from the delay and price hike was 100% online purchasing, what a bummer. I guess you never know, when order banks open on 8/30, there is a chance you don't have to deal with a dealer or getting screwed with last minute ADMs.

 

[TonyaE]

So if I'm reading all of this correctly, there is absolutely no change for the Premium from 2022 to 2023, except that you have a new color you can choose, you can have the nite pony package, you pay more money, and get less of a tax credit.... is that about right?

My 22 Premium ER RWD would cost $8,475 more if it were a 23, and I would have zero improvements?

Sounds like all of us with 22's just gained a whole hell of a lot of equity in our vehicles

Sounds like we got ours for a steal! I don’t know if I would pay that much more for it.

 

[jmatero]

This was the point I was trying to make earlier but someone disagreed. There is a price limit that no one will pay for a Mach-E. And I think with this price hike, ford is getting pretty close to that limit. We’re already seeing people on this forum drop out of ordering a Mach-E.

A few thoughts - and keep in mind, I'm in Silicon Valley where ALL EVs have mark-ups of anywhere from $5000 all the way up to $20,000:

1. If people are walking away from 2023 price hikes for ICE vehicles that's one thing, but if they're walking away thinking they'll find a comparable EV at a lower cost, they're going to be very disappointed.
2. Ford itself said the 2023 price increases are "a result of material cost increases, supply-chain strains and market conditions." which is why I believe part of the increase is to help curb ADM.
3. Coming from a Tesla Model Y Performance, I can tell you the MME GT-P is worth the same $. You may give up a little range, cargo room, 0-60 and marginally superior tech going with the MME, but the build quality and paint makes up for it.
4. I drove over 200 miles to a (mostly truck) Ford dealer in rural Northern California to get the lowest ADM I could find ($5000) and was willing to pay it because I knew with a 2022 I'd still get the $7500 and because I got a ridiculous trade-in amount for my Tesla (profited close to $20k). So a price jump for "market conditions" is legit.
5. Cars don't get cheaper year after year.

 

[x19]

Ford itself said the 2023 price increases are "a result of material cost increases, supply-chain strains and market conditions." which is why I believe part of the increase is to help curb ADM.

I think the framing here is wrong. It's not about trying to "curb" ADM, it's about trying to capture a part of that ADM revenue at the OEM level. They've seen that the market can bear a higher price, and they want their piece.

 

[jmatero]

I think the framing here is wrong. It's not about trying to "curb" ADM, it's about trying to capture a part of that ADM revenue at the OEM level. They've seen that the market can bear a higher price, and they want their piece.

Yes, I agree. The result of which is dealers unable to get the $$$ they're getting now.

Tesla is criticized all the time for adjusting their prices but frankly, they're doing several times a year what other automakers do with MSRP annually.

 

[Caulk-E]

A few thoughts - and keep in mind, I'm in Silicon Valley where ALL EVs have mark-ups of anywhere from $5000 all the way up to $20,000:

1. If people are walking away from 2023 price hikes for ICE vehicles that's one thing, but if they're walking away thinking they'll find a comparable EV at a lower cost, they're going to be very disappointed.
2. Ford itself said the 2023 price increases are "a result of material cost increases, supply-chain strains and market conditions." which is why I believe part of the increase is to help curb ADM.
3. Coming from a Tesla Model Y Performance, I can tell you the MME GT-P is worth the same $. You may give up a little range, cargo room, 0-60 and marginally superior tech going with the MME, but the build quality and paint makes up for it.
4. I drove over 200 miles to a (mostly truck) Ford dealer in rural Northern California to get the lowest ADM I could find ($5000) and was willing to pay it because I knew with a 2022 I'd still get the $7500 and because I got a ridiculous trade-in amount for my Tesla (profited close to $20k). So a price jump for "market conditions" is legit.
5. Cars don't get cheaper year after year.

Valid points. My point was now that Ford has increased the price of certain models by $8,495, the crazy ADMs that we have witnessed up until now will mostly likely subside. Now if dealerships can still move Mach-Es with a $10,000 mark up on top of the new MSRPs, then we’ll see USED Mach-E Premium ER RWD sell for $70k. I, personally, don’t see that happening though. I think 2023 ADMs will be $5,000 or less on higher trims.

 

[ARK]

Valid points. My point was now that Ford has increased the price of certain models by $8,495, the crazy ADMs that we have witnessed up until now will mostly likely subside. Now if dealerships can still move Mach-Es with a $10,000 mark up on top of the new MSRPs, then we’ll see USED Mach-E Premium ER RWD sell for $70k. I, personally, don’t see that happening though. I think 2023 ADMs will be $5,000 or less on higher trims.

I don't know, you'd think so, but there are plenty of people who are happy to pay $10,000 more so long as it is part of the 'official' Ford price and not a middleman markup.

I don't disagree that this should dampen demand at least a bit, but I think we are still a ways off from the average buyer walking into a dealership and seeing how much they can knock off from MSRP.

 

[devmach-e]

Unless Ford hits the phase out, I don't see why you wouldn't qualify for the existing credit provided you take delivery by 12/31.

Ford will hit the old phaseout trigger this quarter, but the full value of the credit still applies the following quarter.

 

[Caulk-E]

I don't know, you'd think so, but there are plenty of people who are happy to pay $10,000 more so long as it is part of the 'official' Ford price and not a middleman markup.

I don't disagree that this should dampen demand at least a bit, but I think we are still a ways off from the average buyer walking into a dealership and seeing how much they can knock off from MSRP.

Oh I totally agree. Even at these substantially increased prices, I still think getting a Mach-E at MSRP in 2023 will still be a bargain.

 

[nvabill]

Since I only care about extended range AWD I made this chart including freight

$64,875 --- California Route 1 eAWD
$67,575 --- Premium eAWD
$71,195 --- GT eAWD
$77,195 --- GT Performance eAWD

California Route 1 still in my opinion is the most bang for your buck.

If going Premium might as well pay $3620 more for GT

 

[jecjackal]

The 360 camera is a subscription?

 

[bp99]

Looks like the primary changes to the 23s is build option consolidation. This should improve their ability to schedule and probably increase efficiency on the production line. With current demand, there was no need to spend resources engineering additional features or changes.

I also now see no reason at all for the CA Rt1 to exist any more. They should just have moved the aero wheels to an option on the Premium and axed the Rt1. The few things it's missing compared to a Premium are all things which should be expected at that price point.

Pricing looks like a combination of supply inflation and market pricing. Ford obviously wants a cut of what dealers have been getting through ADM. Dealers might get away with a few thousand in ADM at these prices if lot inventory remains tight and delivery times remain at least three months. There's a small premium for getting now versus waiting, but MSRP is encroaching on better options for the money. This is a lot of money for a non enthusiast Ford model (such as a Shelby).

 

[MisterSofa]

Once you take the MY22 price add in the 360 / roof etc the price increase makes sense. It is in line with Tesla and others. What am I missing on why people are so worked up?

My 22 prem AWD ext for the 2023 model year is 10k more. BTW I received a 2k NE discount and X plan.

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