- First Name
- Mar 17, 2020
- Reaction score
- kuga st line x RWD ER MACH E on order
- Cabinet maker
I don't think there is that much of a margin which is why it is a gamble for the dealers. It is why only certain dealers are even selling the MME and not ALL dealers. Those who preordered but haven't yet confirmed will be hearing from their dealers soon to commit to a confirmed order or risk it being cancelled. Most dealers are independents who sell Fords. If they wanted to change brands they could.With that business model there must be a substantial profit margin to the dealer to take all those risks. A monthly rental fee for demo cars and potentially being landed with a £50k car if the buyer cancels! The margins might be better than what we initially thought.
It sounds more like turning the dealer into some kind of franchise rather than a partnership with Ford.
I dont think they are waiting for x amount of cars before shipping. I think shipping was delayed after finding the (secret) defect.