SteveUk
Well-Known Member
- Joined
- Nov 10, 2020
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- Location
- Warrington
- Vehicles
- Mustang Mache with crap keys
And sales targets with bonuses.Lots of (justified) flack for poor dealer customer service, but should we be surprised?
Dealers used to buy their cars from Ford at “wholesale” prices, and then had almost full control of how many cars they sold and at what price. The new Ford operating model is to sell to customers direct on the web and so the dealer becomes their “delivery agent” for which they get a nominal fee.
I know it’s not as simple as that, there’s servicing, finance etc, but the core dealer sales model has been fundamentally taken away. Maybe this has reduced motivation for good customer service?
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