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If Ford wants to compete successfully with Tesla it should consider arranging special prices with EA for the e-Mustang - like for example $.25 a kWh for 1 year - like Tesla does for all it's new buyers. My Model 3 came with 9 months free charging (a huge buying incentive) followed by $.28 a kWh indefinitely. Ford better bite the bullet and include price incentives, including reducing the MSRP to below Tesla 3 or Y, or potential buyers will say to themselves as I am doing "What's the attraction here?".
If Ford focuses strictly on how much money it can extract from e-Mustang buyers instead of seriously considering the customer's wants and needs, they could end up producing an excellent e-car that meets with dwindling attraction. And EA could be wondering why they put all this money into establishing a (high price) charging network only to see poor usage. There is a caution here: Tesla is a strong competitor in this market space! Don't assume you can sell lots of e-Mustangs just with cleaver PR.
If Ford focuses strictly on how much money it can extract from e-Mustang buyers instead of seriously considering the customer's wants and needs, they could end up producing an excellent e-car that meets with dwindling attraction. And EA could be wondering why they put all this money into establishing a (high price) charging network only to see poor usage. There is a caution here: Tesla is a strong competitor in this market space! Don't assume you can sell lots of e-Mustangs just with cleaver PR.
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