New Commercials: MACH-E vs Gravity, Lightning, Rocket Science, Pit Crew, DNA

[Mach-E VLOG]

New commercials for the Mach-E demonstrating its abilities.


























Ford press release:

CHALLENGE ACCEPTED: MUSTANG MACH-E TAKES ON GRAVITY, LIGHTNING, DNA AND MORE IN NEW SCIENCE-INSPIRED CAMPAIGN

DEARBORN, Mich., Feb. 11, 2021 – Today, Ford debuts the Mustang Mach-E v. Everything campaign, a series of five short films that highlight the strengths of the all-electric Mustang Mach-E in impressive and visually captivating ways.

Why? To help shatter every misconception customers might have about electric vehicles by pitting the all-new Mustang Mach-E against the forces of gravity, lightning, a racing pit crew, DNA and even a rocket.

“Mustang has always been disruptive, and the all-new all-electric Mustang is no different,” said Suzy Deering, chief marketing officer, Ford Motor Company. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”

The Mustang Mach-E v. Everything name came about in part because of a rise in how customers are searching online. Automotive comparison searches using “versus” have gone up – specifically around electric vehicles – by 64 percent in the past year*.

The campaign was developed by creative collaborator BBDO NY and 1stAveMachine directors, Aaron Duffy and Bob Partington, who are known for their technical approach to filmmaking. The films comprise the following:

• Mustang Mach-E v. Gravity: The torque in the 2021 all-electric Mustang Mach-E is powerful. But is it powerful enough to challenge the laws of gravity? See how the electric pony’s off-the-line performance fares against a falling chandelier.
• Mustang Mach-E v. Rocket Science: The range of the 2021 all-electric Mustang Mach-E is impressive. But what does an impressive range look like? A 12-foot rocket helps visualize the EPA-estimated 300-mile range of the Mustang Mach-E Premium model with available extended-range battery and rear-wheel drive**.
• Mustang Mach-E v. Pit Crew: Over-the-air update capabilities allow the 2021 all-electric Mustang Mach-E to update from almost anywhere. But can they compete with a mobile pit crew harnessed to the bed of a truck? Only one way to find out.
• Mustang Mach-E v. Lightning: The 2021 all-electric Mustang Mach-E can be charged superfast. But can it beat the charge of lightning generated from a 12-foot Tesla coil? Find out when the Mustang Mach-E’s impressive DC fast charging capability goes head-to-head with lightning.
• Mustang Mach-E v. DNA: The 2021 all-electric Mustang Mach-E is capable of learning the behaviors and adapting to the preferences of individual drivers. But is it smart enough to tell the difference between identical ones? See what happens when the personalized technology in Mustang Mach-E takes on twins.

Mustang Mach-E v. Everything goes live on Ford.com and YouTube today. The campaign debuts Sunday, a few days ahead of National Battery Day, with TV and digital placements.

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[Stang68]

New Mach-E torque demo video:

YES.
THIS is the type of advertising that will sell electric cars, so audiences see how fun they are to drive!
Definitely a silly example but still fun and seeing the car slide in next to the GT made me very happy.

 

[sockmeister]

Haha, creative. There's also this one, which feels kinda pointless, but it was fun to watch.
------------
EDIT: The original post now contains all the videos in the series, so my post here is now pointless, too

 

[nfoxtrot]

Ford coming out with their own charging network?

 

[portlandg]

I wish they would spend less money on stupid adverts and put it to good use like getting our cars delivered.

 

[BlueMach]

Ford coming out with their own charging network?

Not with that, I hope. That's just a J1772 AC Level 2 charger in a fancy box. They tried to get dealers to order those a while back.

 

[BlueMach]

I wish they would spend less money on stupid adverts and put it to good use like getting our cars delivered.

Or worse yet, spending money on disingenuous ads like talking about DC Fast Charging while showing a Mach-E plugged into a Level 2 AC charger that just happens to *look like* someone else's DC Fast Charger.

That ad is be like showing someone plug a 56k modem into a PC and then talk about the 4K video streaming capability of the PC.

At best it shows their ad firm doesn't understand the technology, at worst it's deliberately misleading.

 

[Jimrpa]

They’re all funny! And drive home the point!

 

[silverelan]

I wish they would spend less money on stupid adverts and put it to good use like getting our cars delivered.

Our cars are coming. Marketing budgets won't make that happen any faster. Enjoy the hype and the feeling of anticipation. It'll be worth it.

 

[jhalkias]

New commercials for the Mach-E demonstrating its abilities.


























Ford press release:

CHALLENGE ACCEPTED: MUSTANG MACH-E TAKES ON GRAVITY, LIGHTNING, DNA AND MORE IN NEW SCIENCE-INSPIRED CAMPAIGN

DEARBORN, Mich., Feb. 11, 2021 – Today, Ford debuts the Mustang Mach-E v. Everything campaign, a series of five short films that highlight the strengths of the all-electric Mustang Mach-E in impressive and visually captivating ways.

Why? To help shatter every misconception customers might have about electric vehicles by pitting the all-new Mustang Mach-E against the forces of gravity, lightning, a racing pit crew, DNA and even a rocket.

“Mustang has always been disruptive, and the all-new all-electric Mustang is no different,” said Suzy Deering, chief marketing officer, Ford Motor Company. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”

The Mustang Mach-E v. Everything name came about in part because of a rise in how customers are searching online. Automotive comparison searches using “versus” have gone up – specifically around electric vehicles – by 64 percent in the past year*.

The campaign was developed by creative collaborator BBDO NY and 1stAveMachine directors, Aaron Duffy and Bob Partington, who are known for their technical approach to filmmaking. The films comprise the following:

• Mustang Mach-E v. Gravity: The torque in the 2021 all-electric Mustang Mach-E is powerful. But is it powerful enough to challenge the laws of gravity? See how the electric pony’s off-the-line performance fares against a falling chandelier.
• Mustang Mach-E v. Rocket Science: The range of the 2021 all-electric Mustang Mach-E is impressive. But what does an impressive range look like? A 12-foot rocket helps visualize the EPA-estimated 300-mile range of the Mustang Mach-E Premium model with available extended-range battery and rear-wheel drive**.
• Mustang Mach-E v. Pit Crew: Over-the-air update capabilities allow the 2021 all-electric Mustang Mach-E to update from almost anywhere. But can they compete with a mobile pit crew harnessed to the bed of a truck? Only one way to find out.
• Mustang Mach-E v. Lightning: The 2021 all-electric Mustang Mach-E can be charged superfast. But can it beat the charge of lightning generated from a 12-foot Tesla coil? Find out when the Mustang Mach-E’s impressive DC fast charging capability goes head-to-head with lightning.
• Mustang Mach-E v. DNA: The 2021 all-electric Mustang Mach-E is capable of learning the behaviors and adapting to the preferences of individual drivers. But is it smart enough to tell the difference between identical ones? See what happens when the personalized technology in Mustang Mach-E takes on twins.

Mustang Mach-E v. Everything goes live on Ford.com and YouTube today. The campaign debuts Sunday, a few days ahead of National Battery Day, with TV and digital placements.

OK, whoever came up with this marketing nonsense must also have been the leader of the Mach Drop team.

Good to see them devoted to and marketing the Mach E, but not so much saying science with fake science and stupid stunts.

Cool video of the cars. Dumb messages.

 

[stmache]

Love the techy and nutty feel to these even if they are not aimed at techy people. This will get people interested. Hopefully, it gets them interested enough to have them look for the car online. Some of them may show up here. Let's welcome them and not talk down to them.

 

[BlueMach]

Cool video of the cars. Dumb messages.

That should be the tagline of all the official marketing of the car so far.

What gets me excited about the Mach-E? THE MACH-E.

Not these ads. The car speaks for itself. Even the vloggers reviewing it on YouTube are more effective marketing than this is to me.

 

[Davedough]

Although the rocket one was silly, the view of the rocket blasting off from the glass roof was a really cool angle

 

[jhalkias]

Although the rocket one was silly, the view of the rocket blasting off from the glass roof was a really cool angle

Totally agree. The visuals and camera guys know what they are doing for cool stuff. The marketing people just come up with dumb ideas.

 

[SashaLondon]

Amazing adverts, loved them all, loved the j turn (so I know it’s possible).
Hope they put these on TV. Get the car to be known for the qualities we have purchased it for.

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