2025 Ford 3-row Model E

[Ghost Ryder]

There were people who bought cars not knowing whether they were front or rear wheel drive.

Yeah. But for 99% of the population, it doesn’t matter.

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[azerik]

That roof line on that vs the head position of the poor saps in the 3rd row, never gonna happen.
This is more reasonable

 

[Kamuelaflyer]

That roof line on that vs the head position of the poor saps in the 3rd row, never gonna happen.
This is more reasonable

The third row seats on some of these cars are realistically restricted to the vertically challenged with surgically removed legs.

 

[LincolnLuvr]

That roof line on that vs the head position of the poor saps in the 3rd row, never gonna happen.
This is more reasonable

Is that a Canyonero?

 

[Jimrpa]

And even people who are looking at electrics aren’t aware of all the models out there.

Most of the time around here people are cross shopping the Mach E or Model Y.

When was the last time someone mentioned the GV70 electric?

It’s a perfect competitor for both the Mach E and Y. Yet many don’t even know it exists alongside the gas powered GV70.

483hp, 0-60 in 3.8…… sounds a lot like a Mach E GT. Maybe it needs a better name so people would remember it exists

https://www.caranddriver.com/genesis/electrified-gv70

Names are VERY powerful when it comes to marketing. Not just because one sounds better, but it has to be memorable. There is good reason why almost every restaurant that has soda carries either coke or Pepsi. And it’s not because they’re the best tasting and definitely not the cheapest.

Why would anyone look at it? It doesn’t have a frunk ?

 

[llinthicum1]

IMHO, I think Ford will market it as an Explorer-e. RWD and optional AWD.

 

[lwilliams0514]

Looks more like a Lincoln. Maybe “MK-E”?

I hope Ford is paying attention because that name is spot on.

 

[SyNRG]

It appears this new 3-row will be more about aero, will be interesting to see what the end result will be (read: good looking or will it look like an egg or a wedge), I imagine we'll see something within the next 6-12 months.


Reference article about the TE1 platform from Capital Markets Day

"During a Capital Markets day for investors, Ford CEO Jim Farley opened up on one of the EV initiatives for the company's Ford+ corporate strategy. At the same time, the boss filled in some of the blanks about the coming electric pickup truck we've heard snippets about under the rubric "Project T3." The main event will be a new battery-electric three-row SUV due in 2025 as the people-hauler sibling of the successor truck to the F-150 Lightning, both built on a brand new EV platform called TE1.

Farley called the SUV "a personal bullet train" because of its ability to go at least 300 miles at 70 miles per hour on the highway. In combined driving, Ford EV and software honcho Doug Field — the ex-Tesla and ex-Apple engineer poached in 2021 — said the SUV is expected to go 350 miles on a charge in combined driving and refill 150 miles of range in 10 minutes at a DC fast charger.

Let's start with context. Field said the automaker's been working on this for a couple of years, which would be right around the time Field landed at Ford. The automaker realized EV commoditization, on top of price wars during this heinously expensive phase of the transition out of gas vehicles, fierce competition in the two-row SUV segment, and imminent arrivals from China would be a problem. Farley said, "We saw it coming like a freight train," with little way for an automaker like Ford to keep from being crushed. "If your EV strategy depends on a two-row crossover right now, you better have the costs of a BYD to compete."

Knowing that wouldn't work, he turned efforts to segments that suit Ford's strengths and where price won't be an issue: Trucks and large SUVs aimed at buyers who don't mind paying more for tailored products, software, services, and experiences. Field said the mission is to develop a vehicle so good "it wouldn’t even need wheels to be a great product." Alongside the "bullet train" SUV, the coming pickup has been called "the Millennium Falcon with a back porch," the duo forming the one-two punch of Ford's second-gen electric vehicles unconstrained by ICE compromises.

Farley repeatedly referred to the current Expedition as the traditional comparison for the coming three-row EV. That might have been only about interior room, the Expedition being Ford's full-sized three-row offering and the electric SUV providing similar accommodations. It's possible the future SUV is sized more like an Explorer with the interior room of an Expedition, thanks to the dictates of aerodynamics and the benefits of a dedicated electric architecture. Both execs said the SUV won't look like the Expedition, nor like anything else in the segment, being "longer, sleeker, quieter," with a lower ride height. We have no idea what it will look like, a slide presented to investors showing nothing more than six occupants in three rows atop a slim pack.

The gas-engined Expedition will continue for buyers who need to haul and tow lots of gear over long distances. Field said, "We could've converted an Expedition into an EV, but it wouldn't have made for a very good EV and it wouldn't have made for a very good Expedition." Instead of the 140-kWh pack the company believes a converted Expedition would need to go 300 miles on the highway, the range figures for the future electric family getabout are predicted to come from a 100-kWh battery. That will be a triumph if it comes to pass. The 100-kWh battery in the Tesla Model X is EPA-rated for 348 miles, the Model X not only 12 inches shorter than an Expedition, but wholly unable to swallow the six-seat interior shown in Ford's slide.

A future battery one-third smaller than an equivalent modern battery capable of the same range will weigh less and cost less. On top of that, Field said, "With the same amount of scarce battery raw materials we can bring our product to three customers instead of two.""

 

[intoMME]

Agreed! That artist rendering is just terrible and clearly doesn't understand Mustangs. For instance the tail lights are all wrong.

That would mean the tail lights were wrong for most years of mustangs. 1974 to 1995.

 

[DR.J56]

I was wondering how long it would take the “it’s not a Mach E” crowd to unite.

 

[mkhuffman]

Big “if” of course.

I don’t see a big 3 row SUV getting 3.5 mi/kWh on an EPA test though. Unless it’s not really a big 3 row and more like the Y.

And that assumes 100 kWh of usable capacity. The MME has a 100 kWh battery (99, but close enough) and a bigger SUV is going to be more efficient than the MME? That would be impressive indeed, and hard to believe...

 

[Reign of Ravens]

Looks nothing at all like a Mach-e and has no resemblance to a Mustang. There’s also no real room for a third row of seats in the platform, although that didn’t stop Tesla. If they make the car look anything like that or abandon the Mustang heritage look, I’m on the one and done plan.

Personally, I'm tired of SUVs in general. Ford took a risk with the Mach-E and using Mustang branding... so why not go all the way? Make a Mustang minivan. Heck, they already have an electric "supervan":

It's a performance vehicle that outperforms our Mustangs, if you can believe it. Tone it down a bit for non-track driving, give it a proper interior, redo the badging and lights to make it a Mustang... why not? ? Minivans are so under appreciated in America, although at least in Hawaii they seem to be properly accepted. The rear sliding doors on a minivan are amazing, and I don't understand why people want three-row SUVs (with crummy regular doors) instead of a minivan.

I would trade in my Pacifica Hybrid for one in a heartbeat.

 

[Mach1E]

Personally, I'm tired of SUVs in general. Ford took a risk with the Mach-E and using Mustang branding... so why not go all the way? Make a Mustang minivan. Heck, they already have an electric "supervan":

It's a performance vehicle that outperforms our Mustangs, if you can believe it. Tone it down a bit for non-track driving, give it a proper interior, redo the badging and lights to make it a Mustang... why not? ? Minivans are so under appreciated in America, although at least in Hawaii they seem to be properly accepted. The rear sliding doors on a minivan are amazing, and I don't understand why people want three-row SUVs (with crummy regular doors) instead of a minivan.

I would trade in my Pacifica Hybrid for one in a heartbeat.

It’s because minivans are ugly and uncool.

They are cheaper than SUVs, drive better,
more storage, more comfortable, easier to get on and out………..

But I can’t even convince my mom friends to buy one.

They tell me exactly what they’re looking for in a vehicle, and they describe a minivan. I suggest a minivan and they say “hell no!”

 

[mkhuffman]

It’s because minivans are ugly and uncool.

They are cheaper than SUVs, drive better,
more storage, more comfortable, easier to get on and out………..

But I can’t even convince my mom friends to buy one.

They tell me exactly what they’re looking for in a vehicle, and they describe a minivan. I suggest a minivan and they say “hell no!”

Double this.

We had a minivan and my wife hated it. It was me that promoted getting one, and it was awesome. You could hit the remote to open the sliding door and it was so easy to place the baby into his car seat.

It didn't matter. She wanted an SUV. So we got a Ford Expedition. Which I also much preferred over the Toyota minivan. But the minivan was more practical.

Nobody wants practical, if they are honest...

 

[Mach1E]

Double this.

We had a minivan and my wife hated it. It was me that promoted getting one, and it was awesome. You could hit the remote to open the sliding door and it was so easy to place the baby into his car seat.

It didn't matter. She wanted an SUV. So we got a Ford Expedition. Which I also much preferred over the Toyota minivan. But the minivan was more practical.

Nobody wants practical, if they are honest...

I’m glad crossovers became mainstream.

They’re basically minivans without the convenience of sliding doors. Plus they lack the capacity.

But at least crossovers are somewhat practical. Earlier crossovers (Chrysler Pacifica, Ford Flex, Chevy Traverse) were kinda lame, but were perfect minivan alternatives.

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